Speakers

STEPHANIE AGRESTA EVP, Managing Director Weber Shandwick @stephagresta A pacesetter in digital media for nearly 15 years, Stephanie Agresta is EVP, Managing Director of Social Media for the global public relations firm Weber Shandwick, where she focuses on social media and partnerships in addition to consulting with key accounts. In the course of her career, Stephanie has been instrumental to developing digital media initiatives for major brands such as Microsoft, Windows Phone, PepsiCo, Hewlett Packard and P&G. Prior to joining Weber Shandwick, Stephanie served as EVP, Digital Strategy and Social Media for Porter Novelli. Her accomplishments in this role included leading the effort to become Digital Agency of Record for Bel Brands. She also secured AOR relationships with Blog World and New Media Expo, as well as partnerships with Twestival, Internet Week and Social Media Week, for which she serves on the Global Advisory Board. Stephanie began her career with iVillage.com, one of the first sites to build an online community. She went on to hold prominent sales, marketing and business development roles with Internet powerhouses such as Barnes & Noble, Register.com and SpaFinder.A popular speaker at industry events, Stephanie has sat on panels at Web2Expo, Blog World, BlogHer, SXSW and Mashable conferences. She was recently appointed to the Board of Directors of the Social Media Advertising Consortium (SMAC), where she serves alongside executives from Ford, IBM, Intel, Pepsico and Razorfish. Stephanie was named to PR Week’s “40 Under 40” for 2010. Her first book, Perspectives on Social Media Marketing, co-authored with B. Bonin Bough of Pepsico, was released in October 2010.

Integrating Facebook into your Marketing Strategy December 5, 2012 | 10:45am - 11:15am

DUNCAN ALNEY President Firebelly Marketing @firebelly Duncan Alney is the vision behind Firebelly and a nationally recognized social media provocateur who speaks across the country. As President of Firebelly, Duncan leads his team to help organizations build relationships with their audiences via social media. Firebelly’s clients include Pearson Publishing, Qdoba, Network Solutions, United Way, American Cancer Society, J.C. Hart and Yats among numerous others. Duncan grew up in India and came to American to be a cowboy. He has degrees from Hanover College, USA and St. Xavier’s College, Calcutta, India. He is founder of the Indianapolis Social Media Club. Duncan is an award-winning short filmmaker and a voracious writer - publishing Passionati, an online magazine covering music and other cultural murmurs.

News From The Edge: The Latest Developments from Facebook December 5, 2012 | 4:00pm - 4:45pm

ANDREW BERANBOM VP of Business Development & Co-Founder extole Andrew is responsible for leading Extole's business development efforts and focuses on working with leading agencies to provide innovative C2C social marketing solutions to brands. Andrew co-founded TellAPal, which was Extole's precursor and continued on to co-found Extole. Prior to TellAPal, Andrew was an early employee at Adteractive where he was responsible for managing explosive growth and held key product management positions at Yahoo! Shopping and Yahoo! Travel. He holds a B.S. in Marketing from the University of Maryland.

The Impact of Facebook’s Open Graph on Marketers December 4, 2012 | 1:15pm - 2:00pm How Social Is Changing the Search Game December 5, 2012 | 3:15pm - 4:00pm

Debra Birnbaum President/Editor-in-Chief, TV Guide Magazine TV Guide Magazine @TVGMDebra Debra Birnbaum is President/Editor-in-Chief of TV Guide Magazine. A passionate TV fan and editor-in-chief since 2008, she has shaped the magazine’s “what’s worth watching” mission, and introduced popular new franchises like the annual “Hot List” and “Fan Favorites” cover contest. She appears often on TV as an entertainment expert, and frequently moderates panels for the Screen Actors Guild, Paley Center, Comic-Con and more. She has 20 years of experience in print and digital publishing, covering arts and entertainment, lifestyle, news and politics.

Asymmetrical Warfare on Facebook: Outengaging Competitors 3x Your Size December 5, 2012 | 2:00pm - 2:45pm

JAYNE BUSSMAN-WISE Digital Director Brooklyn Nets & Barclays Center @BrooklynNets @BarclaysCenter Jayne Bussman-Wise leads the digital marketing efforts for the Brooklyn Nets and Barclays Center, Brooklyn’s newest landmark venue. Jayne leads a team that manages the websites, social media platforms, email and mobile activation for both the team and arena. Prior to joining the Brooklyn Nets and Barclays Center, Jayne worked at Madison Square Garden for the New York Rangers where she managed the teams social media and digital marketing efforts. Jayne has a B.A. in Economics from Brandeis University, where she was Captain of the women’s basketball team.

How Professional Sports are Monetizing through Facebook December 5, 2012 | 1:15pm - 2:00am

SABRINA CALUORI Vice President, Social Media and Performance Marketing HBO @sabrinacaluori Sabrina is responsible for the social media strategy of over 40 HBO programming brands and properties including search engine optimization (SEO), search engine marketing (SEM) and content syndication. She was named to this position in September 2011. An award-winning digital marketer with nearly ten years experience in strategy and management, Caluori most recently was responsible for the concept, building and launch of HBO’s innovative social TV website – HBO Connect. She joined HBO in September 2007 as director, Social Media and Marketing. Prior to HBO, Caluori headed the account team at interactive agency Deep Focus, from 2003 to 2007, where she used her unique ability to marry digital media, creative and publicity to create integrated, buzz-worthy marketing campaigns for clients such as HBO, Miramax, Google, Court TV and Comedy Central. Caluori is the recipient of over 20 prestigious awards, among them a Cannes Lion for Best Integrated Campaign, a Billboard Award for Most Innovative Use of Technology in Advertising, several Shorty Awards as well as Webby Awards including one for HBO Connect. She has also been asked to speak on social media by Mashable, Promax, the ANA and SXSW. In addition, she oversees traffic-driving initiatives to HBO’s digital platforms.

Integrating Facebook into your Marketing Strategy December 5, 2012 | 10:45am - 11:15am

BRIAN CARTER CEO The Carter Group @briancarter Brian Carter is an Internet marketing expert and the bestselling author of The Like Economy and Facebook Marketing. He is also a consultant, working with a wide variety of companies, including Universal Studios, The U.S. Army and Hardee’s. His work includes SEO, AdWords, Facebook advertising, and internet marketing strategy consulting.With his prolific background in Internet marketing and his experience as a stand-up comedian, Carter is a sought-after speaker for marketing events worldwide. He has been quoted and profiled by U.S. News & World Report, ABC News, The Wall Street Journal, Forbes, Inc. Magazine, and Entrepreneur Magazine.

Competitive Analysis on Facebook December 5, 2012 | 9:00am - 9:45am

Tim Chae Founder and CEO PostRocket @tchae Tim is the founder and CEO of PostRocket, a venture funded Palo Alto based tech startup focused on automating and improving the "After-Like" marketing science and performance through organic Newsfeed Optimization. Prior to starting PostRocket, Tim and his team were specialty consultants providing organic NFO for celebrities and brands' Facebook Pages, successfully increasing their posts' reach, engagement and virality with no ad spend. Tim and his work on PostRocket and NFO have been featured on TechCrunch, Business Insider, Forbes, Reuters and more.

Understanding the Most Valuable Digital Real Estate: The Facebook Newsfeed December 4, 2012 | 10:30am - 11:00am

Jessica Ciccone Marketing and Communications New York Jets Jessica Ciccone is in her 11th season with the Jets and second as Director, Marketing and Communications. In her current capacity, Ciccone is responsible for all marketing, creative services, digital media, and public affairs matters that pertain to the business operations of the Jets, including Woody Johnson’s media appearances, media rollouts of new partnerships and Jets initiatives, season ticket holder communications and MetLife Stadium media opportunities. In addition, she manages external public relations agencies, and oversees the team’s cheerleading squad. Ciccone assumed this position in August 2011, after two seasons as director, corporate communications. Previously, Ciccone was senior manager, marketing and corporate communications and manager, business operations for three seasons, respectively, after joining the organization in 2002. Ciccone received an undergraduate degree from Georgetown University, where she double majored in history and government. She received her MBA from the Fordham University Graduate School of Business with a dual concentration in marketing and management. A New York City native, she now resides in New Jersey with her husband, Matthew.

How Professional Sports are Monetizing through Facebook December 5, 2012 | 1:15pm - 2:00pm

MARK COOPER Co-Founder and CMO Offerpop @markerpop Mark Cooper is co-founder and CMO of Offerpop, the leading fan marketing platform for Facebook and Twitter. Brands like MTV, Unilever and Ann Taylor use Offerpop to run promotions, sweepstakes and fan engagement programs – launching campaigns in minutes and tracking performance in real time. Mark has helped launch an array of online, mobile and media businesses, including the first TV, including the first TV product placement ratings service (Nielsen IAG) and the wireless industry's first mobile virtual network operator (ESPN Mobile). He began his career building brand campaigns for leading consumer marketers in the US and Asia / Pacific, including NIKE, General Mills and Apple.

How Social Is Changing the Search Game December 5, 2012 | 3:15pm - 4:00pm

MARK CURTIS Founder and President enter:new media @mcproject2600 Mark Curtis works to help brands generate greater ROI from their social media efforts. His social media agency, enter:new media, is known for its work in growing, engaging, and optimizing social communities for entertainment and fashion/retail brands such as Versace, Kenneth Cole, American Eagle, Urban Outfitters, Vogue, TV Guide, AMC, and AETN. Mark is also the founder and president of enter:marketing, a B2B marketing firm specializing in lead generation for the technology industry. Enter:marketing currently has offices in New York, Chicago, San Francisco and Medellin, Colombia. He is also the founder and director of enter:gallery in New York, representing emerging artists from around the world. When not obsessed with new media challenges such as optimizing private influencer networks, integrating social and commerce, and increasing Facebook engagement, Mark enjoys spending time in New York City with his beautiful wife and their imaginary dog, Garrison.

Asymmetrical Warfare on Facebook: Outengaging Competitors 3x Your Size December 5, 2012 | 2:00pm - 2:45pm

BRITTANY DARWELL Lead Writer Inside Facebook @brittanydarwell Brittany Darwell is lead writer for Inside Facebook, Inside Network’s site focused on the products and business of Facebook and its developer and marketer ecosystems. Brittany previously held a social media marketing position at Ignited. There she managed communities, developed content and provided social media strategy for clients including NBC Universal, Sony, Activision, Princess Cruises and Coca Cola’s Venturing and Emerging Brands unit. Brittany graduated with a journalism degree from the University of Missouri.

Competitive Analysis on Facebook December 5, 2012 | 9:00am - 9:45am

CHRIS DAVIS VP of Brand Sales TrialPay

Chris is passionate about working with brands to create unique marketing campaigns that help tie their Web and offline digital objectives together. He has been at the forefront of the social digital world for more than 12 years, including almost a decade-long run as VP of Ad Sales at MTV Digital Networks’ NeoPets. Chris ensured brands and virtual pets alike received the royal online treatment through integrated advertising campaigns that quickly made the company one of the top 10 websites visited on the Internet. In 2009, Chris made the transition to the virtual world of Gaia Interactive, where he ran global sales for the popular online youth hangout. Currently, Chris heads Brand Sales at TrialPay, where he helps brands connect with Facebook’s 300+ million social gamers through premium, in-game brand engagements. As a social gaming and digital media industry veteran, Chris has been interviewed and quoted in numerous online media outlets, such as Reuters, MediaPost, Examiner.com and GDC Online. In addition, he often speaks at many conferences, including SXSW Interactive, OMMA Global, Digital Hollywood and LA/NYC Games Conferences. Chris attended Michigan State (Go Green! Go White!) and earned a BS in Management. In his spare time, he can be found at baseball games with his family and his dog, Francie.

News From The Edge: The Latest Developments from Facebook December 5, 2012 | 4:00pm - 4:45pm

CHRIS DESSI CEO Silverback Social

Chris Dessi is a CEO of Silverback Social. He is also an award winning digital thinker, television & radio commentator, author, blogger, and public speaker. Throughout his career in New York and London Chris has worked with Fortune 500 businesses and start-ups alike. His deep marketing acumen combined with his passion for psychology, sociology and cultural studies all reside at the fulcrum of his manifesto that social media is much more of a spiritual awakening rather than a technological one. This revolutionary perspective has propelled his personality into the national media landscape. Dessi is a regular social media expert contributor on Fox Evening News, Good Day New York, and FOX BUSINESS's Varney &Co. He has appeared on Inside Edition, the Steve Adubato show One to One, and has made Radio appearances on the John Gambling show on WOR Radio in NYC, and the Mary Beth Marsden show in Baltimore on WBAL. His first book “Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It”, shot to #1 on Amazon.com’s Hot New Releases in it’s first two weeks of publication. In addition to his writing and work in social media, Chris is active on the college lecturing circuit. Coaching students how to leverage social media to benefit their personal brand message and their career. He has guest lectured to students around the country including Marist College, Manhattanville College, Loyola University in Maryland, and at Harrisburg University of Science and Technology Social Media Summit. As a result of the work and impact via television and radio in the New York metropolitan area Chris was recently selected by the Business Council of Westchester’s 40 under 40. He has been quoted in Mashable, and has lectured about the power of social media to the United States Marines aboard the Intrepid Sea Air and Space Museum. He is a featured contributor on Social Media Today and The Social Customer.

News From The Edge: The Latest Developments from Facebook December 5, 2012 | 4:00pm - 4:45pm

RIC DRAGON CEO and Co-Founder DragonSearch @ricdragon

Ric Dragon is an exhibiting artist, jazz drummer, speaker, writer, and a search marketing strategist. He is the CEO and co-founder of DragonSearch. He is the author of a book on social media marketing process which is to be released in the Summer of 2012 by McGraw Hill. Ric has been featured at SMX East, Conversion Conf, BrandConf, CMS Expo, and BlogWorld, as a speaker on the convergence of process, information architecture, SEO, and Social Media.

Brand Voice and Personality: Cultivating Better Conversations on Facebook December 4, 2012 | 9:30am -10:00am

EMERIC ERNOULT Founder and CEO AgoraPulse @eernoult

Emeric is the co-founder of AgoraPulse (www.agorapulse.com), a European based Facebook Marketing Technology launched in 2011. AgoraPulse is currently being used by more than 4,000 Facebook Pages across 27 countries and is expanding internationally through strategic local partners.
He is one of the European pioneers in the field of Social Media Marketing. The first company he co-founded in 2000 was a technology allowing brands to create their own white label social network, this was 4 years before Ning or Facebook.
He has advised French and international brands such as Virgin Megastores, FIA and Microsoft. He is a member of the Board of the Social Media Club in Paris, France and is a regular speaker at European conferences such as iStrategy, Digital Paris and eMarketing.

Facebook Ads: Can They Promote More Than Just Likes? December 4, 2012 | 2:00pm - 2:45pm

HUSSEIN FAZAL CEO and Co-Founder AdParlor @hussein_fazal

Hussein Fazal co-founded AdParlor and is leading the company in building the best team, process, and technology to manage large Facebook advertising campaigns. Hussein received his Bachelor of Mathematics and Computer Science from the University of Waterloo and has held positions in technical and marketing roles at IBM, Microsoft, and Bell Canada.

Facebook Ads: Can They Promote More Than Just Likes? December 4, 2012 | 2:00pm - 2:45pm

JEFF FERGUSON CEO Fang Digital Marketing @fangdigital and @countxero Fang Digital Marketing is a strategic consulting agency that specializes in internet marketing, including search engine marketing, display, social, and affiliate programs. With over 15 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.

Facebook Ads: Can They Promote More Than Just Likes? December 4, 2012 | 2:00pm - 2:45pm The Great Lie of the 'New' Social Media Metrics December 4, 2012 | 5:00pm - 5:30pm

HARRY GOLD CEO Overdrive Interactive Harry is the Founder and CEO of Overdrive Interactive, an award winning digital marketing firm in Boston, Massachusetts that serves top companies such as Harley-Davidson, Samsonite, Topps, Dow Jones, John Hancock, AAA, Vistaprint, EMC and Progress Software. Harry’s primary mission is to create innovative online marketing programs based on real-world success and to share those programs with Overdrive’s clients and the world. He is also a frequent lecturer on search engine marketing, social media and online media for The American Marketing Association, The Association of National Advertisers, The New England Direct Marketing Association, Mediabistro, Search Engine Strategies and Harvard University. Harry is also an expert columnist for ClickZ whose email newsletters are sent out to over 100,000 subscribers.

You Don’t Need a Million Facebook Fans! December 4, 2012 | 11:30am - 12:15pm

NICHOLE GOODYEAR Executive Director SMAC.org @ngoodyear Nichole serves as the Executive Director of the Social Media Advertising Consortium. She is also a Strategic Advisor to several technology companies on social strategy. Nichole is a seasoned award winning entrepreneur having helped build several technology companies in various verticals. She has received numerous awards for her work in the social media space including being named to Fast Company 2011 Most Influential Women in Technology for her work in Social Media, an IAB Leadership Award for her work on the nation’s first Social Media Buyers Guide and Stevie Awards for Entrepreneur of the Year and Technology Innovation in the Social Media category. Nichole was the CEO & Co-founder of Brickfish.com a Social Media Engagement Platform where she worked with over 1,000 brands such as Microsoft, Dell, Blackberry, Estee Lauder, Neiman Marcus and Coach on social media initiatives. Nichole has served on the SMAC Board of Directors for the last 2 years.

Integrating Facebook into your Marketing Strategy December 5, 2012 | 10:45am - 11:15am

Michael Jaindl VP, Customers for Life Salesforce.com @jaindl Michael Jaindl (MJ) has over seven years managing and building technology products for the largest companies in the world. He comes to Salesforce.com through the 2012 acquisition of Buddy Media, where he served as Chief Client Officer. As Vice President, Customers for Life, MJ is responsible for leading the companies client-facing teams, as well as developing and implementing best practices for clients to utilize the Salesforce Marketing Cloud. MJ began his career at GE after being accepted into the elite Information Management Leadership Program (IMLP). While on IMLP, MJ implemented large-scale enterprise-wide technology solutions across a number of GE businesses. MJ rotated positions every 6 months, managing large global teams within the US and abroad. He worked in New York, Massachusetts, North Carolina and The Netherlands. He achieved Six Sigma certification early in his career and used that skill to improve business processes across GE. After IMLP, MJ was responsible for Sarbanes Oxley compliance, including the global roll-out of Sun Identity Manager across all GE Industrial businesses. Prior to Buddy Media, MJ held a position at NBC where he spearheaded their first social network for the company’s web property iVillage. He was responsible for product development, community growth and platform monetization. MJ is frequently asked to speak at industry events including Social Media Week, the ReadWriteWeb 2Way Summit, PR News Facebook Conference, Social Retail Summit, mediabisto.com Socialize Conference, and currently serves as a guest columnist for Mashable. MJ grew up on his family’s farm in Allentown, Pennsylvania. He received a B.S. in Business Administration with a concentration in MIS from Boston University. In his free time, MJ can be found surfing at the New Jersey shore.

Understanding the Most Valuable Digital Real Estate: The Facebook Newsfeed December 4, 2012 | 10:30am - 11:00am

Lucy Jacobs COO Spruce Media @LuciaJacobs Lucy is Chief Operating Officer (COO) of Spruce Media. She oversees the company’s business functions including sales, marketing, business development and communications. Prior to Spruce Media, Lucy was VP of Sales, Business Development and Marketing at adBrite and was responsible for adBrite’s sales and business development strategy from June 2006 to April 2011. Lucy was tasked with driving both supply and demand for the largest independent ad exchange serving more than 1 billion impressions a day on over 120,000 sites through agency sales, performance sales and Real Time Bidding and DSP relationships. Prior to joining AdBrite, Lucy served as CFO of JP Morgan Equities and headed up the Capital Management Program within the JP Morgan Private Bank, managing $100MM in spend across 8 business units. Lucy also spent time at Merrill Lynch Investment Bank in their Technology Group and three years with Deloitte in Africa, Europe and the United States managing audits of multinational financial institutions. Additionally Lucy was founder and CEO of Body Basics, a leading cosmetics company in South Africa and was named South African Business Women of the Year in 1995. Lucy holds an MBA from Harvard Business School, is qualified as a CPA and holds a Bachelor of Commerce Degree (with honors) from the University of Cape Town.

Competitive Analysis on Facebook December 5, 2012 | 9:00am - 9:45am

Blake Jamieson Director of Social Media Glyder @blakejamieson Blake began working in the social media industry in 2009 at Zynga. He was responsible for creating video content to supplement the release of new games. This focus taught Blake the importance of visual content, and the relationship between engagement and strong visuals. Today Blake works as a social media consultant for a variety of brands and companies. From e-commerce, to retail, to a 500 Startups tech company (Glyder), Blake assists clients build engaging communities that drive repeat business. Although he specializes in Facebook, Blake has also helped brands find and retain customers on Twitter and Pinterest. One of Blake's clients, PoolSupplyWorld, was recently named one of the Top 10 Small Business Pages on Facebook (by Social Media Examiner).

Understanding the Most Valuable Digital Real Estate: The Facebook Newsfeed December 4, 2012 | 10:30am - 11:00am

Richard Jones CEO EngageSciences Richard is the Founder and CEO of EngageSciences, a social media marketing activation platform. With clients in over 50 countries, including the likes of Spotify, Home Shopping Network, Stella Artois, Nokia and Rakuten, EngageSciences has delivered a platform that brings core marketing principles to social media management. Going beyond the quest for likes, or the desire to optimize content and reach, Richard is passionate about giving brands the tools they need to optimize their community to drive marketing goals. With infographic-style real-time marketing insights and advanced social campaign management functionality, brands can for the first time see how they are moving their community from just spectators, to engaged followers and ultimately brand advocates. With deep segmentation and profiling capabilities, social media managers can now build relationships with the fans that matter most and deliver a goldmine of data to the wider marketing department. Richard is a contributor to leading industry blogs as well as the national press and is a regular speaker at social media events in Europe and the US.

News From The Edge: The Latest Developments from Facebook December 5, 2012 | 4:00pm - 4:45pm

FAHAD KHAN Founder & CEO One Public, Inc. @fahadkhan Fahad Khan is an American serial entrepreneur, who has lived, worked, studied and founded companies in three continents of the world. He is the Founder & CEO of One Public one of the largest Facebook Preferred Marketing Developers and a premier provider of Facebook Marketing solutions to global brands and agencies such as L’Oreal, Turner, NBC Universal, Smirnoff, Casio, Arby’s, Guess, Jurlique, CAbi, American Cancer Society, StriVectin, Economist, Charlotte Russe, Poweraid, Ecco Domani, Digitas, Razorfish, Publicis, BBDO, Initiative, Moxie, Mr. Youth, Devries PR, Cake, Profero, several of MDC Partners agencies, and many more. Additionally, thousands of small and local businesses as well as large enterprises use the self-served edition of One Public’s ultimate Facebook Marketing service, Page Centrex, absolutely free of cost. Headquartered in New York City, One Public has over 50 employees and four offices worldwide. Fahad is involved in a number of fast growing technology companies and is the Chairman of Gotham Innovation, a global venture capital and innovation syndicate, which invests in and incubates international new ventures fostering the born global phenomenon. An academic expert in International Entrepreneurship, Fahad holds M.Sc. Engineering degree in Management and Economics of Innovation from Chalmers University of Technology, Gothenburg, Sweden and is an Adjunct Professor at Rutgers Business School.

How Social Is Changing the Search Game December 5, 2012 | 3:15pm - 4:00pm

SOUNDAR KONETI Sr.Director Business Strategy, Business Development and Testing Gap, Inc. Soundar Koneti is a business leader with a 15-year record delivering significant profits at multiple enterprises (startup ventures as well as large corporations) using advanced analytics, product management, optimization and strategy in pricing, assortment, merchandising, supply chain and inventory management. He currently is the senior director of business strategy, business development and testing for The Gap, where he is responsible for competitive analysis and the rollout of new concepts and products across The Gap’s fleet of stores to deliver differentiated customer experience. He is part of The Gap’s brand test and learn program as well as the “Brick and click” initiative to leverage store inventory to meet unfulfilled online demand at higher margins. Previously Soundar held roles of increasing responsibility within The Gap organization, including senior director of inventory strategy and a senior director of operating strategy.

Friend-to-Friend Marketing: A Look Inside by Wrapp and The Gap December 4, 2012 | 4:00pm - 4:30pm

Arsène Lavaux Founder & CEO WishaDeal.com @arsenucciu

Arsene is the former Digital and Direct Channel Manager at Jarden Consumer Solutions where he led the strategy and execution for an entire portfolio of direct-to-consumer brands on social media, eCommerce and mobile commerce channels. Now based in San Francisco, Arsene is leveraging his past social marketing experience in the European and US markets as Founder and CEO of Wishadeal, a website that allows like-minded consumers to team up and request a deal or promotion from brands.

Fan as Creator: How to Produce Your Next Video Ad Through Contests on Facebook December 4, 2012 | 4:45pm - 5:15pm

ROB LEATHERN Founder Optimal, Inc. Rob Leathern founded Optimal, Inc. in early 2008. Optimal provides unparalleled audience data to help marketers manage and optimize their social advertising campaigns, all in real-time. Recognized as an expert in the field of online advertising and e-commerce, Rob was previously COO at Consorte Media and led business development for Root Markets. An early social media pioneer, Rob was one of the first 30 employees at LinkedIn and started the advertising team there. Before LinkedIn, Rob built NexTag's display advertising and media business, propelling the firm to a position as a top 5 US online advertiser in 2004. Rob began his career as an investment banking analyst in New York with ING Barings/Furman Selz, and then in 1999, joined Jupiter Communications as an e-commerce analyst. Rob left Jupiter in 2003 and joined Nielsen//NetRatings as the company's director of commerce analytics, where he and led strategic engagements for Nielsen's financial services, retail and Internet clients. Rob holds an AB degree in computer science and economics from Dartmouth College, and received the CFA (Chartered Financial Analyst®) designation in 2003.

The Impact of Facebook’s Open Graph on Marketers December 4, 2012 | 1:15pm - 2:00pm

Nicholas Ledner Social Media Research, Trends, & Outreach UNICEF @nicholasjamz Nicholas Ledner is a primary part of the Social and Civic Media Section within UNICEF’s HQ. His focus includes internally sharing all the latest trends and research in social media, supporting local country offices with their own social media initiatives, and outreaching and creating partnerships with top digital agencies and brands. He’s been at UNICEF over 2 ½ years and has been privileged enough to have spent the entire time focused on social media.

How UNICEF Shares on Facebook: Building off Local and Global Results December 4, 2012 | 4:30pm - 5:00pm

Seth Lieberman CEO SnapApp @sethwlieberman Seth Lieberman is the Founder and CEO of SnapApp. SnapApp is a marketing platform for creating interactive content and social campaigns to generate leads and drive engagement across the Web. Under Seth’s leadership the company has facilitated more than 300 million customer engagements across the web, social and mobile among a range or brands and publishers including Newsweek, Oracle, Martha Stewart, the American Red Cross, Comcast and others. Seth has more than 16 years of experience in the online advertising/ engagement/ customer acquisition space and has expertise in lead generation, affiliate marketing and corporate branding. Prior to SnapApp, Seth was CEO and co-founder of Focalex, Inc. an online advertising and direct marketing company that was sold to Intermix (the original parent company of MySpace). Prior to Focalex Seth was an investment banker in the technology group with Credit Suisse First Boston. Seth is an avid traveler, runner, diver, and music aficionado.

Competitive Analysis on Facebook December 5, 2012 | 9:00am - 9:45am

Jon Loomer Founder and CEO Jon Loomer Digital @JonLoomer Jon started Jon Loomer Digital to help business owners and marketers build an audience, brand and business on Facebook. In little over a year, Jon has quickly become an authority on the topic of Facebook marketing, using his Page as an example of how you can quickly build "something" out of "nothing." JonLoomer.com provides a wealth of tutorials and information on how to effective leverage Facebook, updated daily. His company's main focuses include business coaching, Facebook Page and Ad Review, community management and custom Facebook tab development. Prior to starting his business, Jon served as VP of Strategic Marketing for the American Cancer Society and oversaw Fantasy Games for the National Basketball Association. It was while with the NBA that Jon was first exposed to using Facebook to reach business goals in 2007. If you want to get his attention, ask him about the Milwaukee Brewers.

Understanding the Most Valuable Digital Real Estate: The Facebook Newsfeed December 4, 2012 | 10:30am - 11:00am

ERIC LUDWIG VP and General Manager, North America Rosetta Stone @thesemninja Before joining Rosetta Stone, Ludwig was President & COO of Peekyou.com, a People Search start-up based in NYC. Prior to that, he led AOL's Search Engine Marketing (SEM) program, where he managed one of the largest PPC budgets in the world. Since 2007, he's leveraged hundreds of millions of dollars in Search and Social spend to drive growth and engagement at AOL sites like MapQuest, Moviefone, and AOL News. Ludwig also led AOL's Renewal and Payment Marketing team, a $200 million P&L tasked with retaining AOL's most-at-risk customers. Early in his career he worked in research and product management at NASA's NTTC and at VeriSign, and led marketing efforts at start-ups such as CustomInk.com, ThinkGeek.com, and Procapslabs.com.

KEYNOTE: Supercharging Your Brand on Facebook December 4, 2012 | 9:00am - 9:30am

MIKE MAGHSOUDI Co-Founder, North America PostRocket @itsmikemags Mike Maghsoudi is a co-founder of PostRocket, a startup focused on "After-Like" marketing by improving performance of Facebook Pages through organic Newsfeed Optimization (NFO). Prior to starting PostRocket, Mike worked alongside his co-founders as organic NFO consultants for high-value clients - ranging from celebrities to brands. PostRocket provides actionable recommendations on timing, type, frequency and content of posts for page owners through its performance predictive modeling engine.

Understanding the Most Valuable Digital Real Estate: The Facebook Newsfeed December 4, 2012 | 10:30am - 11:00am

Damon Marshall Vice President of Business Development – Publishers SupersonicAds Damon has over 17 years of experience in consumer technology and connected entertainment. He heads Business Development in North America for SupersonicAds, a leading full-service monetization platform for mobile and online games. Damon has held a number of roles in the video games industry, including having worked for IGN Entertainment, WeGame and Macrovision over the past eight years. His achievements include the successful acquisition of WeGame by Tagged.com in September 2011, managing the launch of IGN's independent games digital distribution channel and spearheading the "Indie Open House" project, a community outreach program providing aspiring game developers resources to help them achieve their goals. A native of Los Angeles, Damon lives in the Bay Area with his wife and two children.

News From The Edge: The Latest Developments from Facebook December 5, 2012 | 4:00pm - 4:45pm

Caty Marzi Manager of Social Media Business Development NHL Caty Marzi is the NHL’s Manager of Social Media Business Development and is responsible for developing and executing the NHL’s strategy for acquiring, maintaining and monetizing fan relationships through social networks such as Facebook, Twitter and Foursquare. In addition to overseeing both community management and business development of the NHL’s presence on social media platforms, Marzi works closely with NHL Sales, Marketing, Events, Mobile, Website and Network divisions to understand promotional needs and identify revenue opportunities in the social space. Prior to joining the NHL, Marzi held a number of marketing and media planning freelance positions for companies like USA Network and a BCHL hockey team in Vancouver. In addition, she worked for ESPN, first as a CRM Analyst helping to refine the email channel and working on database architecture for advanced targeting, then as an Associate Marketing Manager for the NBA on ESPN working on marketing campaigns using cross-platform media.

How Professional Sports are Monetizing through Facebook December 5, 2012 | 1:15pm - 2:00pm

Wil Merritt CEO Zooppa.com @WilMerritt

Wil Merritt is an advertising innovator with an exceptional record of achievement in sales and marketing. Before Zooppa, Wil made a career in media and technology, serving four years as a SVP for Bill Gates’ private company Corbis and eighteen years in posts around the globe at Time Warner, Inc.

Fan as Creator: How to Produce Your Next Video Ad Through Contests on Facebook December 4, 2012 | 4:45pm - 5:15pm

DAINA MIDDLETON Global Chief Executive Officer Performics @DainaMiddleton A digital marketing pioneer and marketing professional with more than 20 years in the industry, Daina Middleton is the global CEO of Performics, the performance marketing division of Publicis Groupe. Daina is known for creating a new marketing lexicon including “participant marketing” – and is writing a book about this topic, to be published by Wiley in January 2013. Prior to joining Performics, Daina served for two years at Publicis Groupe’s Moxie Interactive as senior vice president of its Sunao group. Daina spent 16 years working at Hewlett-Packard in key marketing communications positions across most of the core segments in the company’s businesses. At the time of her departure she was the director of advertising for HP’s $28 billion global Imaging and Printing Group. Daina is a regular industry speaker with appearances including ad:tech, WOMMA, VideoNuze and iMedia, and was named one of Mobile Marketer’s 2011 Mobile Women to Watch. She is a current board member for Healthwise, a Boise-based company health content developer who provides accurate, up-to-date, health content and patient education and information for companies like WebMD. Daina has a Bachelor of Science in technical journalism from Oregon State University and lives on a horse ranch in Idaho where she raises Andalusian horses.

Integrating Facebook into your Marketing Strategy December 5, 2012 | 10:45am - 11:15am

JASON MITCHELL Co-Founder Movement Strategy Jason Mitchell is a founding partner of Movement Strategy, one of the country’s premiere social media agencies. Established in 2007, the company has quickly grown to work with amazing brands including the NBA, Nickelodeon, Absolut Vodka, Thrillist and over 100 others. Jason splits his time between the two Movement Strategy offices in Colorado and New York.

How Professional Sports are Monetizing through Facebook December 5, 2012 | 1:15pm - 2:00pm

KEVIN MULLETT Director of Product Development Cirrus ABS @kmullett Kevin Mullett leads the development roadmap for Cirrus ABS’ award winning CMS, vertical market product development efforts and social media programs. A proven Web developer, Internet marketer, speaker, guest blogger, and award-winning designer, Kevin has more than 13 years of Web experience and 300 custom websites to his personal credit. He also leverages 15 years of experience in sales and marketing – not to mention a passion for connecting the dots via social media, search engine optimization, online reputation management, great design and usability – to help Cirrus ABS create Web marketing solutions that make its clients successful. Essentially, Kevin discovers, tests, and disseminates trends in technology use for marketing, online visibility and online reputation for Cirrus ABS and its clients – and he frequently speaks on the subject. In other words, he surfs the Web all day, and when he isn’t surfing, he talks about it.

Social Media Failures and How to Avoid Them December 5, 2012 | 11:45am - 12:15pm

SARITA NIRANJAN BHATT Managing Director, Social Platforms Euro RSCG @saritabhatt Sarita joined Euro RSCG as Director of Digital Planning for the company’s Health and Wellness practice, Euro RSCG Tonic. Sarita was recently appointed to the newly created role of Managing Director of Social Platforms at Euro RSCG where she oversees digital and social programs for our New York clients and leads new business efforts within this space. Sarita has been working in the media and communications space for more than 13 years, focusing on developing innovative digital and social programs across verticals, including Healthcare, B2B, CPG, Technology, Finance, and Tourism. She directly leads the digital & social programs across all of the Hershey's Company brands, the Atlantic City Alliance, General Electric, Charles Schwab, Live Nation, Johnnie Walker, Glaxo Smith Kline, and Merck Consumer. Prior to Euro RSCG, Sarita was an Associate Director of Digital Strategy at Ogilvy Health, where she created and led the strategy group for pharmaceutical clients including Boehringer Ingelheim, Pfizer/Wyeth, Johnson & Johnson, Dupont and Novartis. She also worked on the IBM, American Medical Association, and Unilever accounts. Previous to working at Ogilvy, Sarita was a Manager in the Advertising Strategy and Planning department at the New York Times/NYTimes.com, where she was the lead strategist for the NYTimes.com Health section re-launch, Google AdSense for Newspaper program, and the development of the NYT mobile and video monetization strategies.

How Social Is Changing the Search Game December 5, 2012 | 3:15pm - 4:00pm

ALAN OSETEK President Omnicom Resolution Media Alan globally oversees the growth and expansion of Resolutions SEM and Social Practices. A digital industry veteran, prior to joining Resolution, Alan was the Managing Director for Aegis’ search unit iProspect, responsible for overseeing all activities for iProspects east coast operations. Prior to joining iProspect in 2008, Alan served as Chief Revenue Officer for Visual IQ, the world’s leading cross channel marketing intelligence software company . Previous to Visual IQ, Alan had been a part of the Aegis PLC/Isobar family of companies since 2001 where he held positions including EVP of global business development, corporate development, cross unit integration, and global client services. Alan was responsible for organically building or acquiring new service offerings for the Aegis/Isobar network including CRM, SEM, affiliate marketing and Web development capabilities. He spearheaded the acquisition and integration of two digital marketing firms: Molecular and iProspect. Prior to joining Isobar, Alan was President/Founder of the digital marketing agency, Vizium. In 2001, he successfully sold the firm to Aegis PLC. Alan is an Economics graduate of Skidmore College and received his Master degree in Business from Babson College.

Integrating Facebook into your Marketing Strategy December 5, 2012 | 10:45am - 11:15am

MEGAN PAGLIUCA Vice President and General Manager Merkle @meganpagliuca Megan joined Merkle in November 2010 to lead the display media division, which is focused on delivering targeting, insights and measurement to advertisers on the IMPAQT Trading platform. She is responsible for business development, servicing and technology partnerships. Prior to joining Merkle, Megan led the Professional Services team at the Right Media Exchange, a Yahoo Company. She was responsible for Right Media’s in-house demand-side platform including servicing and platform strategy. In addition, Megan and her team were responsible for providing consulting services to agencies, advertisers, media trading desks and publishers. Pagliuca received an MBA from Bond University in Queensland Australia, where she studied E-commerce and Internet Marketing. She also holds a BA from the University of San Diego, where she majored in Business Administration and Information Systems.

The Impact of Facebook’s Open Graph on Marketers December 4, 2012 | 1:15pm - 2:00pm

Jesse Pujji CEO and Co-Founder Ampush Jesse Pujji is the CEO and Co-Founder of Ampush, a social technology company that helps enterprises leverage the social graph for marketing success. A member of Facebook’s Preferred Marketing Developer (PMD) program, Ampush is helping large advertisers demonstrate ROI on Facebook, with deep experience across Fortune 500 brands, e-commerce, daily deals, social apps. Prior to Ampush, Jesse was an investment professional at Goldman Sachs and a consultant at McKinsey & Company. He graduated from the University of Pennsylvania Wharton School with a dual concentration in Finance and Entrepreneurship and a second degree in Political Science.

The Impact of Facebook’s Open Graph on Marketers December 4, 2012 | 1:15pm - 2:00pm

TIM RUDER Chief Revenue Officer Perfect Market Tim Ruder started his career with the Washington Post Co. in 1989, moving to the online division in 1995. During his 17 years with the Washington Post, Tim pioneered the development, management and growth of interactive business lines, serving in various marketing, sales, business development and operational roles, rising to the post of VP of marketing. Before achieving that title, he served as the local vice president, responsible for the company's regional market strategy, initiatives and operations. Under his leadership, washingtonpost.com achieved the highest reach of any local site in its market and claimed multiple industry awards for excellence. His efforts were instrumental to the successful launch, growth and dominant market position achieved by WPNI properties (washingtonpost.com, Slate, Newsweek.com, BudgetTravel.com and Sprig) in local, national and international markets. He oversaw the rise of washingtonpost.com. Tim has consulted with businesses adapting to the changing media landscape, supporting the development of new competencies in search engine marketing and interactive advertising. As a consultant to the Los Angeles Times, Tim helped latimes.com double its audience in less than 12 months. Tim holds a B.A. in political science from Purdue University and an MBA from George Mason University.

How Social Is Changing the Search Game December 5, 2012 | 3:15pm - 4:00pm

KEVIN RYAN CEO Motivity Marketing @KevinMRyan Kevin Ryan founded the strategic consulting firm Motivity Marketing in April 2007. Kevin previously served as the global content director for Search Engine Strategies and Search Engine Watch. He's a seasoned search and advertising industry veteran. His former roles include VP, Interactive Media for the Interpublic Group agency Wahlstrom Interactive, and CEO of Kinetic Results, a 2006 Advertising Age Top 20 search engine marketing firm. Kevin has published over 200 articles on search and interactive marketing in industry publications such as iMedia, MediaPost, ClickZ and Search Engine Watch. His former client roster includes notable brands including Rolex Watch, USA, State Farm Insurance, Farmers Insurance, Minolta Corporation, Samsung Electronics America, Toyota Motor Sales, USA, Panasonic Services, and the Hilton Hotels brands. Widely quoted and recognized as an industry expert, Kevin has appeared in news and information resources such as CNN, The Associated Press, Wall Street Journal, USA Today, and New York Times. Additionally, Kevin has volunteered his time for the Interactive Advertising Bureau (IAB), Search Engine Marketing Professional Organization (SEMPO), and regional organizations such as The 212 Interactive Club and regional Direct Marketers Association (DMA).

Facebook Ads: Can They Promote More Than Just Likes? December 4, 2012 | 2:00pm - 2:45pm Connecting the Social Revenue Dots: Facebook and Beyond December 4, 2012 | 3:15pm - 4:00pm

AMRITA SAHASRABUDHE Director of Marketing ARAMARK Parks and Destinations Amrita Sahasrabudhe oversees social media, CRM and branding as Director of Marketing at ARAMARK Parks and Destinations, which delivers authentic experiences at national and state parks across the US and manages lodging, dining and activities at these unique destinations, including cultural attractions. Amrita developed and implemented a robust and scalable social media strategy across the portfolio of unique brands, leading the social program and responsible for its growth and success. Prior to ARAMARK, Amrita has had experience with consulting in marketing and media placement, worked in a B-to-B marketing environment and has agency experience. Her strengths and expertise lie in strategy and integration. Amrita blends her Masters in Business with her education in Psychology followed by Advertising and Marketing Communications to bring the best of her international and US experience to her work every day.

Connecting the Social Revenue Dots: Facebook and Beyond December 4, 2012 | 3:15pm - 4:00pm

DOUG SCHUMACHER Creative Director and Co-Founder Zuum @MemeRunner Doug Schumacher is a content strategist, creative director, and co-founder of Zuum, a Facebook page strategy tool. Prior to founding Zuum, Doug was the founder/creative director of new media marketing agency Basement for 9 years. His work included strategy, social media, and rich media development and production for clients including Sony Pictures, Warner Bros, United Way, EA Games, Pepsi, California Lottery, Bank of America, Oroweat Bread, and Travelocity. His interactive career began in 1995 at TBWA/Chiat/Day, creative directing one of the early online brand experiences for the 1996 Nissan Pathfinder. Beginning his career as a traditional copywriter, he’s held creative positions at DDB, TBWA/Chiat/Day, and BBDO. AdTech, OMMA, iMedia Summit, and the Facebook Global Sales Conference are some of the events Doug has spoken at. He writes the blog Creativing.com, and frequently contributes articles to iMedia Connection and the Content Marketing Institute. Outside the marketing and technology worlds, Doug likes photography, bass guitar, single speed bikes, and playing basketball.

Connecting the Social Revenue Dots: Facebook and Beyond December 4, 2012 | 3:15pm - 4:00pm

JON SIEGAL Founder and CEO Fanappz @fanappz Jon Siegal has more than 18 years of sales and general management experience. Prior to founding the Company, Jon was a Vice President of Sales at Siebel Systems where he was consistently recognized as one of the top contributors to the company’s growth from $40 million to $2 billion in annual revenue. He began his career at IBM Corporation where he was responsible for sales to the media, advertising, and entertainment industries. Jon also served as Executive Vice President of Sales, Global Distribution and Alliances for a San Francisco startup company where his efforts led to business relationships with major retailers and partnerships with companies such as Verifone, HP, NCR, and IBM. Jon received a Master’s degree in Business Administration from the John E. Anderson Graduate School of Management at UCLA and a Bachelor’s degree in Economics from UCLA.

How Professional Sports are Monetizing through Facebook December 5, 2012 | 1:15pm - 2:00pm

JIM STONEHAM CEO Payvment @jimstoneham Jim Stoneham is CEO of Payvment. He joined Payvment from Yahoo, where he led the Communities business (Flickr, Answers, Groups, Delicious) as well as key parts of Yahoo's overall social offering, including the integrations of Facebook and Twitter into Yahoo products. Before Yahoo, Stoneham was a Founder of Tangibility, a consulting firm focused on startups and new business ventures in the consumer products, web services and social media spaces. He also spent several years starting and leading businesses at both Apple and Kodak.

Facebook Ads: Can They Promote More Than Just Likes? December 4, 2012 | 2:00pm - 2:45pm

JAMIE TEDFORD Founder and CEO Brand Networks In 2007, with three kids, a mortgage and a looming recession, advertising executive and word-of-mouth marketing pioneer Jamie Tedford, left his cushy job to bootstrap Brand Networks. He partnered with Rochester-based software engineer and technology entrepreneur Mike Garsin with visions of creating a company that would use social software to help connect the world’s largest brands with the customers who like and will advocate for them, leading to more profitable, long-term relationships. Prior to founding Brand Networks, Jamie was the SVP Media Innovation at Arnold Worldwide. Earlier in his career Jamie was on the management team of IPO-bound Student Advantage. Jamie is also a founding Board Member of the Word of Mouth Marketing Association (WOMMA). He is a frequent contributor to Marketing Daily, and his commentary on Social Media, Word of Mouth Marketing, and Advertising has been featured in the New York Times, Mashable, CNN and ABC News. He lives in Marblehead, MA with his wife and three children.

The Impact of Facebook’s Open Graph on Marketers December 4, 2012 | 1:15pm - 2:00pm

CHRIS TUFF SVP, Director of Earned and Emerging Media 22squared @christuff Chris Tuff was one of the first marketers to work directly with Facebook, beginning his relationship with them in 2005. Chris brings his nine years of digital marketing experience and seven years of social media experience to help lead the social media team in strategy and execution for our clients; most recently he helped grow Buffalo Wild Wings’ Facebook page from 75,000 fans to almost five million in just over two years and Baskin-Robbins from 400,000 fans to more than four million in 18 months. His strong background in this area comes from building the Sunao/Emerging trends department at Moxie Interactive (the interactive arm of Zenith/Optimedia) from one person to over 30. His brand experience consists of such household names as 20th Century Fox, Cartier, Coke, Garnier, The Home Depot, HP, Hulu, Jim Beam, Nestlé, Puma, Verizon and Verizon Wireless.

Dominating Scale with Facebook Technology to Drive True ROI December 5, 2012 | 9:45am - 10:15am

Julie Tullis Marketing Communications Manager Southeast Toyota @julietullis Over the past decade, Julie has emerged as a digital expert in the automotive industry. She currently leads digital and social strategy for Southeast Toyota (SET), Toyota's largest volume region in the United States. Under Julie's leadership, SET has continued to build upon its digital investment and identify new and emerging ways to leverage technology to drive traffic to SET dealerships. Most recently, Julie was successful in obtaining approval to begin scaling SET's first Facebook content and media strategy to support its 175 dealers at the local level.

Dominating Scale with Facebook Technology to Drive True ROI December 5, 2012 | 9:45am - 10:15am

TODD TWEEDY Managing Director Audience Machine @audiencemachine Todd Tweedy is a well-known digital marketing executive and, strategic advisor to Carousel30. Todd’s interactive marketing career started while working as a senior account executive leading user, graphical and navigation interface analysis for USAirways first web-based travel planning site in 1997. Todd went on to implemented one of the largest and most complex online marketing programs for Network Solutions according to Media Metrix and Doubleclick consisting of advertising in 13 languages that reached 85% of Internet users. Todd also planned and implemented Rolex’s first US online media buys that included beta-testing DoubleClick’s DART for rich media banners. Recognized by Forrester Research as a leading Instant Messaging industry expert, Todd has been widely praised for his groundbreaking work in real time communications. Todd’s real-time marketing expertise drove customer acquisition by segmenting and tailoring email messages combined with real-time application-embedded tools to create a viral content distribution machine that generated over 1,000,000 new customers. As a former press secretary and grassroots political operative, Todd’s social media insights and study on the challenges businesses face in implementing customer-facing communication strategies was downloaded over 150,000 times and resulted in a NY Times interview. Today, Todd’s main focus is on identifying circumstance-based insights that are linked to motivations and interests that leverage the social readiness of a firm and its technology platform to create relevant marketing campaigns and opportunities for business growth. Todd’s industry knowledge covers strategic channel marketing, data-driven communication strategies, social participation models, organic and paid search as well as being a husband and, parent to three tech-savvy kids.

The Impact of Facebook’s Open Graph on Marketers December 4, 2012 | 1:15pm - 2:00pm How Social Is Changing the Search Game December 5, 2012 | 3:15pm - 4:00pm

PETER VOGEL Co-Founder Plink @pvogel Peter Vogel is co-founder of Plink, a Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at their favorite restaurants and stores. He has more than a decade of executive-level, online sales and marketing experience, specializing in performance-based marketing, media buying and monetization of social media. Most recently, Peter was senior director of marketing and industry scout at Adperio, an interactive agency specializing in affiliate marketing, in-game advertising, social gaming monetization, virtual currency and Facebook Credits monetization. At Adperio, he incubated the idea of Plink, co-founded the company and spun it out of the interactive agency in 2011. As a pioneer in CPA based advertising, Peter was previously co-founder of Memolink.com and led the company's sales team from 1997 through the mid 2000's establishing relationships with Fortune 500 advertisers when performance based advertising was still in its infancy. He received a BA from Washington University in St. Louis in Economics.

News From The Edge: The Latest Developments from Facebook December 5, 2012 | 4:00pm - 4:45pm

Amanda Vandervort Director of Social Media Major League Soccer (MLS) @vandey01 As the Director of Social Media at Major League Soccer (MLS), Amanda Vandervort oversees the league's social media strategy, planning, scheduling and implementation. She works with partners and agencies to support product development, while analyzing and reporting on social initiatives to establish KPIs that define success. Amanda educates, enables and energizes stakeholders about the changing landscape of digital technologies while tracking the development of social platforms, how their business models evolve, what that means for interacting with users and how that impacts the league and clubs. Amanda is also a FIFA Marketing and Communications Instructor and is on the National Soccer Coaches Association (NSCAA) Executive Committee. Prior to MLS, Amanda was the Digital Media Manager for Women's Professional Soccer (WPS) and the Head Women's Soccer coach at New York University (NYU).

How Professional Sports are Monetizing through Facebook December 5, 2012 | 1:15pm - 2:00pm

HJALMAR WINBLADH CEO Wrapp @HjalmarWinbladh Hjalmar Winbladh is a serial entrepreneur based in Sweden. Last year he started his latest venture, Wrapp, the first friend-to-friend social gifting app, with some of the best and brightest entrepreneurs in Sweden, including Andreas Ehn, Spotify’s first chief technology officer; Carl Fritjofsson, strategy advisor to Groupon.se; Aage Reerslev, founder of mobile browser Squace; and Fabian Mansson, former CEO of H&M and Eddie Bauer, who now serves at Wrapp’s chairman. Prior to Wrapp, Winbladh co-founded and was the CEO of Rebtel, the world’s largest independent mobile VoIP company, where he still serves as chairman. In 1994 Winbladh co-founded Sendit, the first mobile Internet company, where he served as CEO, and took it public in 1997, before being acquired by Microsoft. Today, Winbladh is an advisor to EQT, a group of leading private equity funds with investments in Northern and Eastern Europe, and Creandum, a Nordic venture capital firm investing in early and later stage companies with innovative technology and disruptive business models. Winbladh is also a member of the board at Springer Science+Business Media, a global publishing company, and an angel investor in iZettle, a mobile payments company, and EpidemicSound, creating a new library of music used in audio visual productions. Hjalmar has a solid history of speaking at top conferences such as: Rutberg, GigaOm, TechCrunch Disrupt, CTIA, Mobile World Congress, DLD, etc.

Friend-to-Friend Marketing: A Look Inside by Wrapp and The Gap December 4, 2012 | 4:00pm - 4:30pm

DENNIS YU Chief Executive Officer BlitzMetrics @dennisyu Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

Competitive Analysis on Facebook December 5, 2012 | 9:00am - 9:45am

Host

STEWART QUEALY Director of Content, Events/Conferences WebMediaBrands @StewQ Stewart joined the Mediabistro team in 2010 and currently curates the live events and conferences. Previously, he played a leadership role in running the Search Engine Strategies (SES) events as part of the original content team at Incisive Media. Prior to that, Stewart worked with Jupitermedia and was responsible for launching emerging technology and interactive marketing events such as the Jupiter/IAB Advertising Forum, Plug.IN, Game Market Watch, Enterprise Linux Forum and ClickZ Online Video Advertising Forum. Stewart has also worked closely with the open source Apache Software Foundation (ASF), the IT Service Management Forum (itSMF), and the Object Management Group (OMG).

Submit a Speaker

To submit a speaker for consideration, please email the following materials to stewart@mediabistro.com:

Biography and headshot of proposed speaker
The event you are submitting the speaker for, and reason why he/she is a good fit
Links to any appearances, previous speaking gigs, video, podcasts, or press
Appropriate contact information

Speakers should be submitted 90+ days prior to the event.

Please note that, due to the overwhelming number of submissions we receive, only individuals who are selected to speak will receive a reply. Although we truly appreciate all your ideas and proposals, it is simply not feasible for us to respond personally to every submission.