AllFacebook Marketing Conference
Facebook Marketing Immersion
19 November 2012 | London
produced by WebMediaBrands, AllFacebook, SocialTimes and Rising Media


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ALAN AVIDAN PhD, MBA, Executive Director, Business Development Bees and Pollen Alan brings a broad experience base to Bees and Pollen from games performance optimization technologies to business development. Alan has been instrumental in developing the HoneyLizer real-time best-fit optimization products for brands and social apps and the games industry, and focusing on building its future generation of predictive optimization products and application markets. Alan is a serial entrepreneur who has founded and led a company in the wireless and mobile communications space and has established it as a world-leader, bringing it to high growth with consistent profitability and a successful exit. Alan holds engineering degrees from CUNY and Carnegie Mellon and an Executive MBA from NYU Stern.
PROJJOL BANERJEA VP Marketing & Talent SponsorPay @projjol Projjol is Director of Marketing at SponsorPay, an award-winning Berlin-based start-up that provides an innovative advertising solution for the monetization of premium content or virtual currency on social networks, virtual worlds, mobile apps as well as online games and services. Previously, he worked in London as VP Marketing for mobile payments company Surfpin. Projjol was awarded an MBA by the Saïd Business School in 2009. At Oxford, he was a member of the university’s lightweight rowing programme. Prior to that, he earned degrees in computer science and informatics from DePauw University and Indiana University.
The Impact of Facebook’s Open Graph on Marketers November 19, 2012 | 11:15am - 12:00pm
Kieran Barr
Kieran Barr Vice President of Sales, Social Media Research Inside Network @kierobar Kieran Barr is vice president of sales, social media research, at Inside Network. Prior to joining Inside Network, Kieran was vice president of business development and sales at Constellation Research, and Director of Sales at GigaOm Pro. Kieran also serves on the Board of Directors of the Puget Sound Research Forum. Kieran earned his BA in Finance, Economics, and Information Systems from the University of Washington.
Glyn Britton
Glyn Britton Managing Partner, Strategy & Innovation Albion London @glyndot Glyn oversees the agency’s strategic offer, is responsible for innovation and leads Albion's performance marketing and UX offerings. He’s led work for clients like Skype, Betfair, BlackBerry and Air New Zealand. He also led the team that incubated ‘corporate startup’ giffgaff for O2, and has advised startups including Gumtree, Fon, JustGiving, Soluto and
The Impact of Facebook’s Open Graph on Marketers November 19, 2012 | 11:15am - 12:00pm
Toby Chishick UK Account Manager Samsung Social Media Centre at Cheil Worldwide Inc. @TobyChiz As part of the Samsung and Cheil global Social Media Centre initiative Toby manages the UK ‘SMC’ team. The SMC UK team is made up of two community managers as well as an account manager and they are charged with looking after the facebook, twitter and youtube channels for Samsung UK. Toby’s team has a dual presence with ‘local’ mobile pages as well as brand pages across these core platforms. The team works closely with Samsung UK digital team to manage the communities, the content and campaigns while ensuring best practise and consistent tone of voice. The team also reports into the HQ team and liaises with other SMC markets to share knowledge and learnings from each other as well as find out about Samsung global campaigns and marketing activity.
Helen Crowley Managing Director Alchemy Social @helenpearce Helen leads Alchemy Social’s team that is conceptualizing and managing some of the most progressive social marketing programs in the world. Helen has a consulting and agency background, holding substantial positions at KPMG and Universal McCann before joining the Alchemy team. Helen lives in London with her husband, read Music at the University of Cambridge, and has an MBA from London Business School.
The Impact of Facebook’s Open Graph on Marketers November 19, 2012 | 11:15am - 12:00pm
ALEX DALE CMO @alexjamesdale Alex Dale is’s Chief Marketing Officer. He joins from Microsoft, where he was general manager of their consumer and online services group in Central and Eastern Europe. At Microsoft, Dale also led the consumer marketing efforts for Bing, Internet Explorer, Windows Phone, Windows PC, MSN and Hotmail in Western Europe. Prior to Microsoft, he was the founder and managing director of broadband ISP and portal, Part of the Virgin Group of companies, the service was sold to NTL Cable in 2004.
DOM DWIGHT Conversation Manager Yorkshire Tea and Taylors Coffee @domdwight Dom manages all ‘conversations’ for Yorkshire Tea and Taylors Coffee, driving word of mouth while ensuring best practice and maintaining tone of voice across multiple consumer touchpoints, from PR and social media to experiential activity. The strangest thing he’s done for the job is probably chasing the boy-band One Direction around Yorkshire in an ice-cream van.
EMERIC ERNOULT Founder and CEO AgoraPulse @eernoult

Emeric is the co-founder of AgoraPulse (, a European based Facebook Marketing Technology  launched in 2011. AgoraPulse is currently being used by more than 4,000 Facebook Pages across 27 countries and is expanding internationally through strategic local partners.
He is one of the European pioneers in the field of Social Media Marketing. The first company he co-founded in 2000 was a technology allowing brands to create their own white label social network, this was 4 years before Ning or Facebook.
He has advised French and international brands such as Virgin Megastores, FIA and Microsoft. He is a member of the Board of the Social Media Club in Paris, France and is a regular speaker at European conferences such as iStrategy, Digital Paris and eMarketing.

Emi Gal
Emi Gal CEO Brainient @emigal Emi Gal was born in Bucharest, Romania 26 years ago. He says some days it feels much longer than that, but most days it doesn't. Three years ago Emi started Brainient, a video advertising technology company together with his longstanding friend Andrei Baragan. Prior to Brainient Emi started two other companies and advised or been involved with various technology & internet startups including Skimlinks (UK), eOk (RO) and SkinScan (RO). Emi occasionally speaks at various entrepreneurship and technology events, writes for The Telegraph and TechCrunch Europe once in a blue moon and has a strong interest in technology and education. He's also a Board Director on the Board of Romanian seed fund Digital Catalyst Fund.
Peter Goodman VP of BuyBuddy @PJGoodmanJnr Peter Goodman is a successful entrepreneur with extensive experience building and scaling successful companies in the digital media space. He comes to through the August 2012 acquisition of Buddy Media. Prior to Buddy Media, Peter served as Founder and CEO of Facebook ads API partner Brighter Option, which was acquired by Buddy Media in February 2012. In September 2010, Peter launched Brighter Option’s SAM: Social Ad Manager, an intuitive piece of software providing businesses of all sizes with the controls and analytics to launch, monitor and optimize highly targeted Facebook advertising. Prior to Brighter Option, Peter founded several successful businesses including Socially Bright; a social media advertising company that helps agencies maximize their advertising in the social space, and PJG Media Ltd, which serves as an inventory broker for companies selling European facing inventory.
News From The Edge: The Latest Developments from Facebook November 19, 2012 | 4:45pm - 5:30pm
Andrew Grill CEO Kred @andrewgrill Based in London, Andrew Grill is an internationally renowned thought leader in the fields of digital disruption & social networks. Currently, Andrew is CEO of leading social influence platform Kred. Part strategy, part business, part technology & 100% digital he has been sharing insights on digital + social online since 2004 A disciplined executive with a record of building social marketing campaigns based on deep analytics, Grill is one of the world’s foremost advocates of engaging influencers and ‘local rockstars’ to foster strong customer relationships. Previously Grill was Head of International Client Strategy for Visible Technologies. He is also the editor of social and technology blog He can be found on Twitter as @andrewgrill.
The Impact of Facebook’s Open Graph on Marketers November 19, 2012 | 11:15am - 12:00pm
KARL HAVARD Client Strategy Director TBG Digital @tbgdigital Karl joined TBG Digital at the end of March 2012. He has been involved in the online world since 1996. During the last fifteen years or so, Karl has immersed himself in a number of digital disciplines including web performance, web analytics, search, social and user experience, with a key focus on consumer motivation, behaviour and measurement i.e. who does what online, and why. The accumulation of these disciplines enables Karl to focus on all aspects of the consumer and customer journey, which encompasses interaction between consumer and brands, and between consumers themselves. Karl has previously set up, led and sold a number of digital agencies in the UK and is now the Client Strategy Director of TBG Digital. He is also an Econsultancy lecturer and delivers courses covering online engagement and social strategy. He also delivers modules around digital strategy for Digital Marketing MSc students. Prior to entering the agency world, Karl served 10 years in the British Army.
Declan Kennedy CEO Betapond @declankennedy @betapond Declan is the London-based co-founder and chief executive of Betapond, a fast-growing Facebook marketing technology company and one of Europe’s leading Facebook preferred developers. Declan steers Betapond’s product strategy and key partner and client relationships and has helped Betapond clients be among the first to use new Facebook Platform features in mobile, location, payments and user notifications for global clients such as Unilever, Marks & Spencer and VisitBritain. Declan co-founded Betapond in 2009 after a career in corporate finance.
News From The Edge: The Latest Developments from Facebook November 19, 2012 | 4:45pm - 5:30pm
FAHAD KHAN Founder & CEO One Public, Inc. @fahadkhan Fahad Khan is an American serial entrepreneur, who has lived, worked, studied and founded companies in three continents of the world. He is the Founder & CEO of One Public one of the largest Facebook Preferred Marketing Developers and a premier provider of Facebook Marketing solutions to global brands and agencies such as L’Oreal, Turner, NBC Universal, Smirnoff, Casio, Arby’s, Guess, Jurlique, CAbi, American Cancer Society, StriVectin, Economist, Charlotte Russe, Poweraid, Ecco Domani, Digitas, Razorfish, Publicis, BBDO, Initiative, Moxie, Mr. Youth, Devries PR, Cake, Profero, several of MDC Partners agencies, and many more. Additionally, thousands of small and local businesses as well as large enterprises use the self-served edition of One Public’s ultimate Facebook Marketing service, Page Centrex, absolutely free of cost. Headquartered in New York City, One Public has over 50 employees and four offices worldwide. Fahad is involved in a number of fast growing technology companies and is the Chairman of Gotham Innovation, a global venture capital and innovation syndicate, which invests in and incubates international new ventures fostering the born global phenomenon. An academic expert in International Entrepreneurship, Fahad holds M.Sc. Engineering degree in Management and Economics of Innovation from Chalmers University of Technology, Gothenburg, Sweden and is an Adjunct Professor at Rutgers Business School.
News From The Edge: The Latest Developments from Facebook November 19, 2012 | 4:45pm - 5:30pm
Jon Morter Co-founder Big Other @JonMorter Jon shot to prominence in 2009 with his 'Rage Against The X Factor' social media campaign, described by many as one of the greatest social media campaigns of all-time. He now runs the BIG OTHER social and digital agency.
The Impact of Facebook’s Open Graph on Marketers November 19, 2012 | 11:15am - 12:00pm
Jamie Mulligan Social Account Consultant Adobe Jamie is a Social Account Consultant for Adobe. He has worked with a wide variety of brands across breadth of verticals including Automotive, Travel, Entertainment, E-commerce, and Gaming. He specializes in helping brands conceive, implement, manage and measure their social presence. His background in live theatre allows him to combine creative and compelling content with actionable data and insights.
Case Study: Paddy Power and Adobe talk Social Media November 19, 2012 | 3:45pm - 4:15pm
Oana Neumayer Managing Director Syncapse EMEA & APAC @1a_OanaOana is Managing Director for Syncapse EMEA & APAC, overseeing strategic engagements and growth for clients such as AB Inbev, Reckitt Benckiser, The Coca Cola Company, RIM, Diageo. She has extensive experience in business development, brand building, customer acquisition and retention mechanics as well as analytics. With a strong belief that technology is a force for good, Oana Neumayer is passionate about how social media can change attitudes and shift perceptions. A Sloan Fellow, Oana has a Master of Science (MSc) in Leadership and Strategy from London Business School.
Tom Ollerton Marketing Director We Are Social @mrtomollerton Tom’s career in digital has taken him from mobile marketing through digital and finally found him in his natural home in Social Media. Tom is a strong digital all rounder and a respected regular on the conference speaking circuit.
News From The Edge: The Latest Developments from Facebook November 19, 2012 | 4:45pm - 5:30pm
MEGAN PAGLIUCA Vice President and General Manager, Digital Merkle @meganpagliuca Megan joined Merkle in November 2010 to lead the display media division, which is focused on delivering targeting, insights and measurement to advertisers on the IMPAQT Trading platform. She is responsible for business development, servicing and technology partnerships. Prior to joining Merkle, Megan led the Professional Services team at the Right Media Exchange, a Yahoo Company. She was responsible for Right Media’s in-house demand-side platform including servicing and platform strategy. In addition, Megan and her team were responsible for providing consulting services to agencies, advertisers, media trading desks and publishers. Pagliuca received an MBA from Bond University in Queensland Australia, where she studied E-commerce and Internet Marketing. She also holds a BA from the University of San Diego, where she majored in Business Administration and Information Systems.
The Impact of Facebook’s Open Graph on Marketers November 19, 2012 | 11:15am - 12:00pm
MATT PETERS Founder & Creative Director Pandemic Labs @Fracked Matt Peters is the Co-Founder and Creative Director of Pandemic Labs, the nation's leading social media marketing and analytics agency. Since the agency's inception, Matt has been one of the primary creative and strategic forces behind campaigns with clients such as Puma, Canon, DirecTV, Au Bon Pain, and The Ritz-Carlton. Over the past five years, Matt has ensured that Pandemic Labs continues to deliver innovative, best-in-class social media marketing solutions that drive business success. Matt speaks frequently at marketing conferences, and is often brought in by companies, think tanks, and traditional ad agencies to provide education and consulting on social media marketing.
The Science of Social: Facebook Engagement November 19, 2012 | 10:45am - 11:15am
Fabio Pigo Vice President Europe Adknowledge Fabio Pigo is currently serving as Vice President Europe at Adknowledge with the remit of significantly growing its footprint and overall business across most European markets, also by leveraging Adknowledge’s strong social media offerings. Following an early fast track career in consumer goods, between 1998 and 2005 Fabio led the digital transformation of the Electrolux Group and then moved on to running an internet retail company and later a digital media business in the daily deals and geo-located offerings space. He also consulted large corporate clients as a subject matter expert around digital media, internet marketing and multi-channel commerce when at IBM and more recently had a short remit in the digital directories space with European Directories. Italian national Fabio lives and works in London and holds an MBA from Henley.
News From The Edge: The Latest Developments from Facebook November 19, 2012 | 4:45pm - 5:30pm
RUBEN QUINONES Director of New Media Path Interactive @rubenqRuben Quinones is the Director of New Media @ Path Interactive where he provides forward thinking leadership for the company’s social media marketing processes and is the lead for client Facebook marketing programs. Additional responsibilities includes strategic consulting, key project management for client digital strategy and execution. Ruben is also a Adjunct professor @ NYU teaching “Facebook Marketing“, and “Examining Social Media Networks for Brand Value”, courses in the Digital Media Marketing Certificate Program. A seasoned online marketing professional, prior to joining Path Interactive, Ruben’s related experience includes founding and marketing a one of the Internet’s first vertical search directories, directed at property managers, and was an advertising internet consultant for Verizon Information Services for national and regional brands.
JAMES SALINS VP Business Development, Brand Advertising, Global SupersonicAds @supersonicads James started his career in Hong Kong and Dubai where he held a couple of posts within ad agencies working on accounts as diverse as IKEA and Toyota. He then spent time on the client side at Disney within the Gulf region. On returning to the UK James has spent the majority of his career on the media owner side at senior posts within the Outdoor and TV industry. For the last 4 ½ years James has been working exclusively within the gaming space. First as Sales Director Europe for IGA, working across prestigious brands such as Playstation and EA Games, selling a variety of formats from game sponsorship and brand integration through to more standard online formats. James joined SupersonicAds early this year as VP Business Development, Brand Advertising, Global. He is in charge of Europe and the US markets. He is a lead member of the IAB, set up to promote a deeper understanding of gaming as a medium to both clients and agencies. SupersonicAds is a market leading provider of in-game brand and direct response advertising solutions both on and off Facebook and on mobile. We are a global Facebook partner and the only company in the world that runs both CPA and video brand engagement campaigns in across Facebook games.
News From The Edge: The Latest Developments from Facebook November 19, 2012 | 4:45pm - 5:30pm
Vincent Sider Vice President of Social Media BBC Worldwide Vincent started his career in 2001 as Head of Online at MCI WorldCom in France, leading internet, extranet and intranet digital marketing and technical development with a strong focus on building customers’ communities. He then co-founded Mobilabs, a B2B2C multi channel social software developer and publisher, ranking top 3 in France in the social networking space in 2004. In 2005, Mobilabs merged with a moderation agency and Vincent left the company. In 2006, Vincent joined BT Retail to provide support in building online communities within the online gaming space through a partnership with Sony, delivering a video and voice chat based community in EMEA on the Sony Playstation. Vincent then moved to BT Wholesale in 2009 where he led the Social Media and Online Gaming strategy, with a strong focus on using social as a monitoring and customer support capability.
Keynote: Introduction to BBC World Social Activities November 19, 2012 | 9:00am - 9:45am


STEWART QUEALY Director of Content, Events/Conferences WebMediaBrands @StewQ Stewart joined the Mediabistro team in 2010 and currently curates the live events and conferences. Previously, he played a leadership role in running the Search Engine Strategies (SES) events as part of the original content team at Incisive Media. Prior to that, Stewart worked with Jupitermedia and was responsible for launching emerging technology and interactive marketing events such as the Jupiter/IAB Advertising Forum, Plug.IN, Game Market Watch, Enterprise Linux Forum and ClickZ Online Video Advertising Forum. Stewart has also worked closely with the open source Apache Software Foundation (ASF), the IT Service Management Forum (itSMF), and the Object Management Group (OMG). 

Session and speaker details will be announced soon. To submit a speaker for consideration, please email the following materials to

  • Biography and headshot of proposed speaker
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Speakers should be submitted 90+ days prior to the event.

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