| Publication or Company |
Florida International University
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| Industry |
Internet/Online/New Media, Social Media, Web Development |
| Benefits |
401K/403B, Dental, Health |
| Job Duration |
Full Time |
| Job Location |
Miami, FL |
| Job Requirements |
Job Summary:
Serves as strategic planner and chief public relations officer for the unit. Manages budget, staff, vendor relationships and acts as account manager for mission critical web-based marketing initiatives.
Oversees and directs the development and implementation of the University's website and interactive plan.
Provides direction for the development and implementation of school/college, key units and other web sites and interactive plans. This involves management of a team of web strategists and web analysts focused on best practices in information architecture, site and landing page design, content development, search engine optimization, search engine marketing (including paid search, user research and site analytics), display, mobile, and other/new digital media strategies.
Leads a team that plans, executes and manages all aspects of key programs and works cooperatively with marketing and communications staff, internal technology and outside vendors/partners as appropriate.
Responsible for monitoring and analyzing overall web and digital marketing performance to identify, prioritize and execute appropriately on opportunities for improvement in market effectiveness.
Serves as a brand ambassador and ensures that web and digital activities are based on a solid brand strategy, positioning/value proposition development, claims development and messaging to attract prospective student and constituents in support of building the FIU brand.
Works with senior administration to assess trends in digital technology and adopt strategies that are in concert with the university's strategic plan.
Consults with department faculty and staff, applying expertise to design, develop, test, deploy, and support digital platforms to facilitate university goals, individual department goals, and system integrity for teaching and other tasks.
Identifies and collaborates with departmental liaisons to enhance the overall content strategy.
Reviews departmental digital platforms for required elements, content, format, and accuracy.
Conducts and assists in organizing hands-on training for faculty, staff, and students on the use of online content development. Communicates relevant advances in web techniques, languages, and technology to faculty and staff.
Communicates with third parties for applications and programs that will be used as part of the digital landscape for the university.
Keeps abreast of current digital practices, pedagogy, and the use of web content management systems. Keeps abreast of advances in computing technology that may affect the use of digital technology at the university. Advises administration of possible initiatives that would benefit the University's digital presence.
Manages a research and development budget and work with other university departments to bring new products online in a decentralized budget model.
Minimum Qualifications:
Master's degree in an appropriate specialization and six years of experience; or a bachelor's degree in an appropriate specialization and eight years of experience.
Desired Qualifications:
5+ years in a comparable role or involved with web development, with a very strong preference for similar experience in higher education.
Extensive Web Development, management experience and user experience/web information architecture.
People Soft experience is a plus.
Experience with streaming audio and visual is also helpful.
Advanced knowledge of search engine optimization and web analytics. Knowledge of accessibility web standard (ADA).
Demonstrated skills with content management systems and digital marketing campaign systems.
Exceptional verbal and written communication skills, strong business acumen, interpersonal skills, ability to lead and integrate web strategies with the overall university marketing plan.
Ability to work with internal resources and content to troubleshoot technical problems, logically and systematically.
Ability to prioritize tasks and complete them in a timely manner.
Hannon Hill Cascade Server CMS preferred.
Participation and Membership in a national industry organization.
Proven ability to develop social media presence.
Knowledge of advanced features in Microsoft Office Suite and SharePoint.
Knowledge of CSS (Cascading Style Sheets).
Knowledge of databases connectivity (i.e. SQL 20).
Knowledge of Photoshop.
Knowledge of programming languages, concepts, and practices.
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| About Our Company |
Florida International University is recognized as a Carnegie engaged university. Its colleges and schools offer more than 180 bachelor’s, master’s and doctoral programs in fields such as engineering, international relations, architecture, law and medicine. As one of South Florida’s anchor institutions, FIU is worlds ahead in its local and global engagement, finding solutions to the most challenging problems of our time. FIU emphasizes research as a major component of its mission and enrolls 48,000 students on two campus and three centers including FIU Downtown on Brickell and the Miami Beach Urban Studios. More than 160,000 alumni live and work in South Florida. For more information about FIU, visit www.fiu.edu.
How To Apply:
Please go to careers.fiu.edu of you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid email account as that will be the main source of communication regarding your status within the process. Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume into one attachement. Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume.
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