| Publication or Company |
Draftfcb
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| Industry |
Advertising Agency, Social Media |
| Job Duration |
Full Time |
| Job Location |
Chicago, IL |
| Experience Level |
2 years |
| Job Requirements |
Who is a Community Manager? Someone who creates and maintains meaningful customer relationships in the social media space on behalf of a corporation or brand.
The Draftfcb Community Manager leverages their understanding of social platform nuances, ability to communicate through a brand filter, and in-depth knowledge of available content and resources to help foster dialogue within the community, maximize customer engagement, and quickly resolve any issues should they arise. She/He must have real experience in the hands-on execution of conversational marketing in the social media space – online communities, Twitter, Facebook and Pinterest. Of course, this person is not only proficient in all things digital/social, but is also an excellent conversationalist, writer and host. And we won’t complain about thier comprehensive passion and knowledge of trends in health, fitness, beauty, and fashion news. In fact, it’s a vital part of the position.
Responsibilities:
the position
•Strategically and proactively research and be a vital part of creating content calendar and blogger outreach plans (with a focus on wellness) for health food-industry client
•Support the Social Strategist in the development and execution of multi-platform social media strategies, editorial calendars and tactical plans
•Manage and execute brand presence on client-owned social media platforms
•Represent the brand in a friendly, knowledgeable manner
•Identify Influencers and develop a rapport with them
•Update ancillary platforms (i.e., YouTube and Instagram) with relevant UGC – requires discovery of content, securing permission and inclusion as favorite
•Manage incoming content (select the most relevant content, tag it for the appropriate audience, pass it through to the gateway)
•Resolve/elevate issues when they arise within the communities
Qualifications:
the personality
•Extremely online savvy – socially active online with a solid understanding of social media and the dynamics of community interaction
•Lives and breathes all things health and wellness (nutrition) with strong emphasis on fashion, beauty, and fitness
•A strong written and verbal communicator – written samples required
•Diplomatic and professional with a good dose of common sense
•Friendly, social and charismatic
•Assertive and resourceful with a proven track record of getting things done
•Responsible, accountable and willing to go the extra mile
•Able to excel with minimal supervision
•Exceptional at setting and driving schedules, acquiring resources, completing projects on time, multi-tasking and just plain getting the most out of people
•An active participant in a broad mix of social media platforms
•A guru in online marketing/PR, online community management and site editing with 2 years experience
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| About Our Company |
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency's corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com. |
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