Did you know that 1 in 3 business to consumer (B2C) and 1 in 5 business to business (B2B) marketers have generated revenue from social media?
Despite this, and regardless of channel, calculating ROI remains exclusive – 88 percent of digital marketers struggle to measure their social media ROI. Accordingly, digital marketing still commands just 25 percent of the typical advertising budget, and one third of marketers are unclear which of their channels drives the most revenue.
This visual from Webmarketing123 takes a closer look at the 2014 state of digital marketing.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]