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99% of Social Media Posts Generate Almost no Engagement [STUDY]

99% of Social Media Posts Generate Almost no Engagement [STUDY]

A new study has revealed that 99 percent of organic, unpaid social media posts generate little to no engagement, with that remaining one percent soaking up almost all of the Likes, retweets, shares and comments across the top platforms.

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Content Marketing 101

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This App Will Tell You If You’re Talking to a Twitter Troll

This App Will Tell You If You're Talking to a Twitter Troll

When you’re on the internet, it’s best to follow the advice “beware the troll.” But how can you avoid hecklers, spammers and otherwise abusive Twitter accounts if you don’t know who they are?

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Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

How do you measure the return on investment for your social media campaigns?

It’s the age-old question, and one that brands and marketing departments have struggled to answer for a decade now. And they’re still mystified: a new study reveals that just one third of executives are confident that they can accurately measure the effect of company social media use.

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U.S. Social Commerce – Statistics & Trends [INFOGRAPHIC]

U.S. Social Commerce - Statistics & Trends [INFOGRAPHIC]

Did you know that social commerce sales are forecast to represent five percent of all online retail revenue in 2015?

Doesn’t sound like much? That five percent equates to $15 billion. Not too shabby.

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Twitter Experimenting With Showing Other Accounts’ Favorites in Your Timeline

Twitter Experimenting With Showing Other Accounts' Favorites in Your Timeline

Here’s yet another Twitter experiment that some users have noticed: Twitter is testing out including tweets that have been favorited by accounts that you follow right in your timeline.

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Who Follows the Most People on Twitter?

Who Follows the Most People on Twitter?

How many people do you follow on Twitter? Fifty? A couple of hundred? A few thousand, maybe?

More?

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Social Media and Business – Which Platform is Right for You? [INFOGRAPHIC]

Social Media and Business - Which Platform is Right for You? [INFOGRAPHIC]

Did you know that social media is the number one activity across the entire web, with 75 percent of all internet users estimated to be using at least one social network?

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Hip Hop Poet Delivers on Promise, Offers 100,000 Twitter Followers a Drink

Hip Hop Poet Delivers on Promise, Offers 100,000 Twitter Followers a Drink

Way, way back in the heady days of April, 2013, spoken word poet and hip hop artist Scroobius Pip made a very bold promise on Twitter.

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This Week on #Twitter: Snapchat > Twitter, Translate Tweets Removed, Social Media Decision Tree

This Week on #Twitter: Snapchat > Twitter, Translate Tweets Removed, Social Media Decision Tree

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes a study that shows that Snapchat is now more popular than Twitter amongst the key 18-34 demographic, news that Twitter has removed the ability to translate tweets, a decision tree that will help you find out if your business is ready for social media, data that shows just how poorly women are represented in Silicon Valley tech jobs and why you should shut down your Twitter account if you’re not tweeting.

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Why You Should Shut Down Your Twitter Account (If You’re Not Tweeting)

Why You Should Shut Down Your Twitter Account (If You're Not Tweeting)

Not active on Twitter? Here’s why it’s better to shut down your account than to leave it dormant.

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