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92% of Marketers Say Social Media is Important for Their Business [INFOGRAPHIC]

92% of Marketers Say Social Media is Important For Their Business [INFOGRAPHIC]

More than nine in 10 marketers say that social media is important for their business, with 97 percent using some form of social media marketing in their strategy, reveals a new study.

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Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

The Majority of all Social Media Users are From Outside the United States [STUDY]

77% of Twitter Users Are From Outside the U.S. [STUDY]

Almost nine in 10 of Twitter’s active users are located outside the United States, reports GlobalWebIndex.

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New York Fashion Week on Twitter: More Than 1.2 Million Tweets About #NYFW

New York Fashion Week on Twitter: More Than 1.2 Million Tweets About #NYFW

Twitter’s has had a strong working quid pro quo relationship with the major fashion brands for many years now and you won’t find a better example of this than at the major catwalk events that take place at the fashion capitals of the world throughout the year.

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The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

Did you know that 74 percent of 16-24 year-olds say that they cannot be parted from their mobile phones, citing a “need” to have them on their person at all times?

As social media is the number one activity of mobile users – apps such as Facebook, Twitter, Instagram and Snapchat eat up huge chunks of our time – this presents a huge opportunity for brands.

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The Best (And Worst) Airlines According To Twitter [STUDY]

The Best (And Worst) Airlines According To Twitter [STUDY]

Have you ever tweeted about a good or bad experience with a major airline?

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The 7 Elements of an Optimized Twitter Profile [INFOGRAPHIC]

The 7 Elements of an Optimized Twitter Profile [INFOGRAPHIC]

Twitter has revolutionised marketing for brands of all shapes and sizes across almost every industry around the globe – used intelligently, this deceptively simplistic microblogging platform can raise awareness of products and services, drive website footfall and generate leads.

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29% use Twitter in Ireland (Facebook: 61%, Snapchat: 22%, Instagram: 18%, Tinder: 6%, Vine: 4%)

29% use Twitter in Ireland (Facebook: 61%, Instagram: 18%, Snapchat: 22%, Tinder: 6%, Vine: 4%)

Almost one in three internet users in Ireland have an account on Twitter, which ranks as the number two social network in the country, reveals a new study.

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Twitter Raises $1.8 Billion After Strong Demand for Notes

Twitter Raises $1.8 Billion After Strong Demand for Notes

Twitter has raised $1.8 billion in the convertible notes offering it announced last week, slightly more than the $1.5 billion we reported on Friday, after higher than anticipated demand.

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This Week on #Twitter: 8 in 10 Social Shares on Facebook, Best Social Media for Business, Social B2B

This Week on #Twitter: 8 in 10 Social Shares on Facebook, Best Social Media for Business, Social B2B

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes news that more than 8 in 10 social media shares take place on Facebook, a visual which reveals the best social media platform for your business, a study that finds 79 percent of marketers believe social media is the top channel for B2B, a look at how promoted tweets convert better than any other social ad tool and the launch of Twitter’s new ‘buy’ button.

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Why You Should do a Twitter Audit Today

Why You Should do a Twitter Audit Today

When was the last time you conducted a Twitter audit? If the answer is “never” (or not in recent memory), you should consider doing one today.

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