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If You Want To Use Twitter, Then Use Twitter

Are you sending automated updates from Foursquare to your Twitter feed 20 times a day? Please stop. Believe me: nobody cares that you’re at Starbucks for the fourth time, or that you’ve just ousted somebody we don’t know as the mayor of Joe’s Pizza.

Nobody on Twitter, that is – your Foursquare network might be very interested. So why not leave it there?

The same goes for LinkedIn, Facebook and Quora, or anything else that lures you in with that convenient, but always undesirable, ‘send updates to Twitter’ checkbox.

Twitter works brilliantly as an aggregator for input – that is, being able to quickly and easily follow updates and content from newspapers, blogs, politicians, media moguls, celebrities, colleagues, friends and family – but if you’re aggregating your output, then it’s just a lot of unnecessary noise. And if you’re consciously adding to that, then yes, you are part of Twitter’s signal problem.

It’s also incredibly lazy. Repeat after me: automated bad, manual good.

I follow you on Twitter because I want to see what you have to say on Twitter. If I want to see what you’re saying on Facebook or Quora, then I’ll follow you there. As long as you’re saying different things. Seriously: if you’re mass-updating and churning out the same old stuff everywhere, or polluting the stream with a load of automated junk, then why would you expect anyone to follow you at all?

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