This article was originally published in the KISSmetrics blog.

Twitter lists allow users to categorize their followers into different segmented lists based on a particular subject or theme. For instance, Twitter users can create a list of their friends or favorite brands to follow.

Lists can also be made private or public; if they’re public then other Twitter users can subscribe to the list and see the tweets of members included on that list without having to follow each individual member of that list. This presents an opportunity to follow curated lists of experts on a variety of subjects.
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According to an AYTM Market Research Study, 42% of Twitter users rarely tweet. It can be tough to figure out how to stand out on Twitter, but learning that this significant silent minority on Twitter may not be participating could be a bit disconcerting for marketers – and could make those influencers who are participating all the more attractive!
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This is a guest post from Brian Honigman. Brian is a Social Media Account Manager at LunaMetrics.

Twitter has grown dramatically over the last couple of years and the complete impact of this social network has still yet to be seen. Like Facebook and other social media platforms, Twitter as earned media has affected other forms of paid media. TV, billboard and packaging advertising have been some of the most affected forms of paid media by the 140 character mico-blogging giant.

Paid Media vs. Earned Media

A quick overview of what defines the terms paid media and earned media is necessary to grasp the true affect Twitter has had.

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