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Donya Blaze

OWN Host Tells How Twitter Got Him a Book Deal

In three short years, Paul Carrick Brunson has gone from a virtually unknown matchmaker to a best-selling author with his own show on OWN. So, how did he become a “real-life Hitch”? Just in time for Valentine’s Day, the relationship coach tells how in the latest installment of Mediabistro’s  So What Do You Do?

“I’m always really transparent on social media, so I went on Twitter and tweeted to my followers that I was thinking about writing a book,” Brunson said. “And one of the associate publishers at Penguin saw it and said, ‘Hey, if you ever write something, let us know. We’d love to look at it.’ A couple months later, I sent him a direct message on Twitter and told him that I had finished the proposal, and he said that he would love to have me come in. I immediately went to New York — no agent — and sat down and had a meeting with them. Within four hours of the meeting I had a deal, and I signed it the next day.”

Read the full interview in So What Do You Do, Paul Carrick Brunson, Matchmaker and Co-host of OWN’s Lovetown, USA?

How to Respond to Negative Tweets

Social media can be a boon and a bane to companies and consumers alike. It’s undoubtedly true that brands and consumers can have a constructive dialogue on Twitter and Facebook. Case in point: A WSJ subscriber misses an issue and tweets his displeasure to head honcho Rupert Murdoch himself. Not only did he get a reply, but some quality customer service as well!

Unfortunately, trolls abound in the online world and can drown out those offering constructive criticism. How can you tell the haters from those that are worth responding to? And how can you manage your time when it comes to responding to criticism? In the latest Mediabistro feature, social media experts weigh in on how to handle negative feedback in a way that’s best for you and your audience.

One big piece of advice: don’t just delete.

“How you handle a negative comment says much more about you than the comment itself,” said Shama Kabani, CEO of The Marketing Zen Group. “Removing a comment can lead to others accusing you of censorship and, at worst, can lead to a PR disaster.”

For more, read 7 Tips for Responding to Negative Social Media Feedback. [Mediabistro AvantGuild subscription required]

7 Things Job Seekers Should Include In Social Media Profiles

Social media has revolutionized the way recruiters search for talent, which means job seekers need to make sure their profiles are tuned to perfection. After all, you never know when the right person will stumble across your Facebook page at the right time. In the latest Mediabistro feature, career experts and seasoned freelancers tell how to get the most out of social media profiles during the job search. One thing you can include is:

Charity work and professional affiliations

Even if it doesn’t relate to the media biz, fulfilling work you do outside of a paying job can be a great conversation starter. Plus, you never know if the person scoping out your page knows someone involved in that organization. So, if you spend Sundays tutoring kids at the local community center or helping your child’s PTA organization, include it on your profile.

Likewise, listing professional groups you belong to is a good idea because it builds credibility. (It’s the perfect chance to list those organizations that you pay to belong to just so you can list them on your resume!)

Read more in What Job Seekers Should (and Shouldn’t) Include on Their Social Media Profiles. [subscription required]

OWN Host Lisa Ling: ‘I am a bit of a Twitter junkie’

Lisa Ling has travelled the world throughout her career, co-hosting The View, being a correspondent for National Geographic’s Explorer, and producing and hosting OWN’s Our America. In the latest installment of Mediabistro’s So What Do You Do? interview series, Ling talks about how technology (and one social network, in particular) has changed her job.

“I admit that I am a bit of a Twitter junkie,” she said. “I really love being able to be connected with the people who watch Our America. Instant feedback and being able to interact with viewers is an extraordinary thing. This past season, I live-tweeted during almost every episode and I had so much fun doing it. Twitter is truly revolutionary.”

Read more at So What Do You Do, Lisa Ling, Host and Executive Producer of Our America?