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Ji Hyun Park

How Codecademy Used Twitter To Score 200,000 Users

You may have noticed a certain hashtag this past New Year’s: #codeyear. The hashtag spread across the Twittersphere as users pledged to make 2012 the year they would learn HTML code.

The company behind the push was Codecademy. Within just a few days after the site’s launch in August 2011, over 200,000 users had already started an easy HTML lesson with the site. And thanks to the viral marketing push on Twitter, co-founder Zach Sims thinks there’s a good chance this could be the year everyone learns to program together.

“We were lucky enough that our users got the word out for us,” he said in a mediabistro interview. “They were the ones that put it on Facebook and Twitter; they were the ones who shared it with other people. We never did any advertising or anything; it was all user-driven.”

Read the full interview to get Sims’ four tips on how to make a successful app.

ag_logo_medium.gif This article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

4 Reasons Your Stuff Should Be In The Cloud

Cloud services are, first and foremost, an easy way to access your stuff from any device. But, for media professionals and die-hard Twitter users, there’s an added bonus: increased productivity.

“I no longer have to ask myself, ‘Which computer did I create that on?’ or ‘Where is that file?’ I can travel light when needed and access my information from any device,” said Internet marketing coach and author Laura Waage in mediabistro.com’s latest feature.

If you’re part of a team, collaboration on the cloud is becoming both routine and necessary. Shafqat Islam, CEO of NewsCred, enjoys the collaborative nature of Google’s cloud-based apps, with allow “two or three of us can work on the same document or spreadsheet at the same time, from different countries. Our typing and changes are reflected on each other’s screens in real time.”

To find out which cloud service is best for you, read 4 Reasons Journalists Should Use The Cloud.

ag_logo_medium.gif This article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

HBO’s Jim Lampley: ‘This is the first post-Twitter Summer Olympics’

As viewers ready their smartphones and laptops for this year’s Summer Olympics, should NBC shift the way they broadcast their games?  HBO’s Jim Lampley, the voice behind a record 14 Olympic broadcasts and some of the biggest boxing matches in history, thinks so.

“I was recently at a seminar on the campus of the University of Southern California to discuss the Olympics and television. One of the biggest points I tried to make was this is the first post-Twitter Summer Olympics, and there will be a huge effect, because we’ve already seen the degree that it facilitates person-to-person contact, particularly between athletes,” he said in mediabistro.com’s latest So What Do You Do? interview.

“The energy of the [Olympic] village is now going to be changed from day to day by the waves of Twitter. It’s the most influential social medium, because of the spontaneity and the immediate wildfire effect it can create. A great lesson to us was watching the ratings for On Freddie Roach, and we discovered that over a six-week period that we could correlate increases in On Freddie Roach ratings to Twitter trending.”

Read the full interview at So What Do You Do, Jim Lampley, Host of HBO World Championship Boxing?

 

Skip The Sales Pitch When Tweeting Your Articles

There’s nothing more hated than a pushy salesman on Twitter. So avoid going overboard trying to “sell” your online story to garner engagement. Instead, says Will Scott, CEO of Search Influence, hone in on the concepts your stories stand for.

“People won’t typically ‘like’ your product. They’re going to like ideas, emotions and causes for which your product may stand,” said Scott.

Sara Wilson, a senior editor for The Huffington Post, suggests skipping the headline altogether when constructing a related tweet. “Make it personal. Tweet a question, a joke, a hint of what’s to come,” she said. “Make it conversational; it should not seem like it’s coming from a bot.”

Get more strategies in 9 Ways to Get More Comments, Tweets and Likes for Your Story.

5 Steps to a Successful Twitter Promotion

While Facebook’s advantage is the amount of data and insight that brands can collect from fans and “friends of fans,” don’t discount Twitter when it comes to social media promotions.

For one, Twitter’s terms of service and guidelines for promotions are much more lenient than Facebook’s. ”So, I could go ahead and do a contest or sweepstakes on Twitter without having to get someone to do the rules and regulations and all that stuff which Facebook is so strict on enforcing,” said Chris Tuff, senior VP and director of earned and emerging media at Atlanta-based 22 Squared.

“I also think that Twitter is going to start evolving their brand pages to have a much more conducive landing experience much like that of Facebook’s for a brand to run contests and sweepstakes,” he added.

Get even more strategies is The Do’s and Don’ts of Social Media Promotions. Rule No. 3? Don’t just give away iPads.