A think tank estimates that there are approximately 10,000 tweets per day that contain racial and ethnic slurs – which amounts to 1 in 15,000 total tweets.
Amid the hype and excitement of the Super Bowl (and, increasingly, the Super Bowl ads), Esurance made a bold move: They bought the ad slot immediately following the game, and saved a cool $1.5 million.
Not to let this “spare change” go to waste, the company launched a Twitter contest, with one lucky Twitter user who tweeted the #EsuranceSave30 hashtag winning the entire $1.5 million pot.
This week, the company handed out the cash – and shared the amazing social media statistics that this contest generated.
As much as Twitter is a fantastic place to learn and share information, one of the most exciting things about it is how it lends itself to networking.
New relationships, genuine leads and engaged customers can all blossom from consistent Twitter use. But in order to really shine, you’ve got to be you on Twitter – you have to interject your own personality into your tweets.
Are you from the generation that balks at the thought of a 15 year old kid with a smartphone? Well, prepare for a shock: nearly half of girls between the ages of 6 and 12 have their own phone!
And if cellphones in the hands of tweens surprise you, their social media habits definitely will.
The Super Bowl has been a social media phenomenon as much as a sports phenomenon in recent years, with the players, commercials and halftime show earning millions of tweets, status updates and blog posts.
And many of these social posts came in the height of emotion – excited or disappointed fans tweeting their passion. So just how emotional were football fans during the sport’s biggest event?
Automation. It’s a dirty word when it comes to social media. And while it’s not always a bad idea to automate some aspects of your social media presence (like scheduling, for example), brands have run afoul of automated interactions in the past.
Here are three examples of brands that found themselves in hot water because they automated the worst thing possible on Twitter: replies.
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