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Lauren Dugan

Lauren is the former editor of AllTwitter and continues to contribute regularly. Follow Lauren on Twitter at @lauren_dugan.

The Two Essential Elements Of Any Good Twitter Strategy

The Two Essential Elements Of Any Good Twitter Strategy

A Twitter strategy can be a complex or as simple as you desire, but there are two key elements that no strategy should be without.

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Do You Have A Twitter Mission Statement?

Do You Have A Twitter Mission Statement?

Why are you on Twitter? If you haven’t given this question any thought since signing up, now’s a good time to get your Twitter mission statement in order.

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One Quick And Easy Way To Improve Your Reach On Twitter

One Quick And Easy Way To Improve Your Reach On Twitter

In just five minutes a day, you can drastically improve the number of Twitter users you reach.

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3 Tools To Help You Come Up With Your Next Tweet

3 Tools To Help You Come Up With Your Next Tweet

If you’re pulling your hair out trying to come up with a witty, hilarious, informative and creative tweet, fret no more. We’ve rounded up three tools that will banish Twitter writer’s block and help you come up with your next 140 character masterpiece.

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5 Tips For Using Twitter To Pitch Your Story

5 Tips For Using Twitter To Pitch Your Story

So, you’ve got an exciting story that you think is just perfect for the media: a client’s new product, a huge acquisition, an industry-shaking study… something spectacular.

Twitter can be a huge boon to PR folks looking for ways to reach out to journalists and publishers with a story idea, as long as it’s used right.

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Twitter Quickly Shapes Public Opinion (And It’s Tough To Change) [STUDY]

Twitter Quickly Shapes Public Opinion (And It's Tough To Change) [STUDY]

Does your opinion change based on the tweets you read? A new academic study shows that opinions are formed very quickly by the Twitter hivemind, and once formed, they’re difficult to change.

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How Africa Tweets [MAP]

africa tweets

Twitter is truly a global phenomenon. From its humble beginnings in the heart of San Francisco, Twitter is now being used in nearly every country around the world.

African Twitter users are just as Twitter-obsessed as their global counterparts, and a new study shows where the most eager tweeters live across the continent.

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Twitter Launches ‘Click-To-Call’ Button For Direct Response Advertising

Twitter Launches "Click-To-Call" Button For Direct Response Advertising

In a bid to attract more advertisers – and their dollars – Twitter is beta testing a “click-to-call” button, which allows mobile users to engage with a Twitter ad by calling the advertiser with the click of a button (or the tap of a finger).

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#TwitterFiction Festival Begins This Week

#TwitterFiction Festival Begins This Week

Heralded as an “All-day, all-night celebration of storytelling on Twitter,” the #TwitterFiction Festival will begin on Wednesday May 12th and run until Sunday May 16th.

Writers, readers and entertainment-lovers are invited to join in and embrace the love of storytelling… 140 characters at a time.

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What Domino’s Pizza Can Teach You About Dealing With A Twitter Crisis

Does Your Company Have A Twitter Crisis Plan?

How would you react to someone bad-mouthing your brand on Twitter? Or an irate customer? Or a complete PR meltdown?

It isn’t nice to think that things might go horribly, horribly wrong, but as the old maxim goes: “hope for the best, but plan for the worst.” Here’s how to do the latter.

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