A Twitter strategy can be a complex or as simple as you desire, but there are two key elements that no strategy should be without.
So, you’ve got an exciting story that you think is just perfect for the media: a client’s new product, a huge acquisition, an industry-shaking study… something spectacular.
Twitter can be a huge boon to PR folks looking for ways to reach out to journalists and publishers with a story idea, as long as it’s used right.
Twitter is truly a global phenomenon. From its humble beginnings in the heart of San Francisco, Twitter is now being used in nearly every country around the world.
African Twitter users are just as Twitter-obsessed as their global counterparts, and a new study shows where the most eager tweeters live across the continent.
Heralded as an “All-day, all-night celebration of storytelling on Twitter,” the #TwitterFiction Festival will begin on Wednesday May 12th and run until Sunday May 16th.
Writers, readers and entertainment-lovers are invited to join in and embrace the love of storytelling… 140 characters at a time.
How would you react to someone bad-mouthing your brand on Twitter? Or an irate customer? Or a complete PR meltdown?
It isn’t nice to think that things might go horribly, horribly wrong, but as the old maxim goes: “hope for the best, but plan for the worst.” Here’s how to do the latter.
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