Back in November, Canada-based startup LeadSift raised a seed round of $500,000 from Omers Ventures, the fund that’s invested in other social startups including Hootsuite.
Looks like they’re already putting that cash flow to good use.
LeadSift has built a lead generation platform that uses a proprietary algorithm to capture and identify Twitter leads for businesses. Currently, the service is in exclusive beta and has been used to run some pretty interesting Twitter experiments.
Most recently, LeadSift used its algorithm to find tweets that indicated automobile purchasing intent and found thousands of people expressing that they were in the market for a car.
Why is this useful? As customers continue to use social media as their first step in their buying process, businesses will need to capitalize on that activity and react quickly and effectively.
LeadSift’s findings, below:
- Paid, Owned and Earned Media: What's the Difference? [INFOGRAPHIC]
- Marketer’s Guide to the Major League Baseball World Series (on Twitter) [INFOGRAPHIC]
- A History of Social Media Advertising [INFOGRAPHIC]
- B2B Content Marketing Trends for 2015 [INFOGRAPHIC]