Business to business (B2B) marketing and social media have always been awkward bedfellows, certainly compared to the latter’s cosy relationship with business to consumer (B2C) engagement.
But why? One reason might be that your full workforce isn’t working together as a single unit to boost awareness, generate leads and drive sales across all your marketing platforms, including Twitter, Facebook and LinkedIn, as well as email and telemarketing.
This infographic from Introhive proposes the ultimate B2B marketing guide to drive meaningful sales results.
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