Business to business (B2B) marketing and social media have always been awkward bedfellows, certainly compared to the latter’s cosy relationship with business to consumer (B2C) engagement.
But why? One reason might be that your full workforce isn’t working together as a single unit to boost awareness, generate leads and drive sales across all your marketing platforms, including Twitter, Facebook and LinkedIn, as well as email and telemarketing.
This infographic from Introhive proposes the ultimate B2B marketing guide to drive meaningful sales results.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]