How dependent are business to business (B2B) marketers on using social media for leads?
According to a recent study from BtoB Magazine, the answer is: increasingly so. Almost half (47 percent) of respondents said that social media will be very involved (37 percent) or even fully integrated (10 percent) into their marketing campaigns next year, and 96 percent of all B2B marketers surveyed stated that social media will have at least some involvement in their strategy.
All of these numbers are up significantly from 2012.
- Time Spent in Social Media Apps Rises 49% After Strong 'Snacking' Behaviour [STUDY]
- 92% of Marketers Say Social Media is Important for Their Business [INFOGRAPHIC]
- The Majority of all Social Media Users are From Outside the United States [STUDY]
- The Best (And Worst) Airlines According To Twitter [STUDY]