How dependent are business to business (B2B) marketers on using social media for leads?
According to a recent study from BtoB Magazine, the answer is: increasingly so. Almost half (47 percent) of respondents said that social media will be very involved (37 percent) or even fully integrated (10 percent) into their marketing campaigns next year, and 96 percent of all B2B marketers surveyed stated that social media will have at least some involvement in their strategy.
All of these numbers are up significantly from 2012.
- More Google+ Than Facebook Users Look To Twitter For News
- Why Do Men And Women Follow Brands On Social Media? [STUDY]
- Twitter, Pinterest Challenging Facebook For Social Sharing Dominance [INFOGRAPHIC]
- Twitter Ranks Below Yahoo Answers Amongst Top Social Networks In Brazil [STUDY]