AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Two Thirds Of B2B Marketers Will Use Social Media This Year [STUDY]

Two Thirds Of B2B Marketers Will Use Social Media This Year [STUDY]Two thirds (67 percent) of business to business (B2B) marketers will use social media in 2013, reports eMarketer, citing research from the Sagefrog Marketing Group.

This number is actually down marginally from 2012, when 68 percent of B2B marketers were using social media, but the use of website, email and SEO marketing have fallen further year-on-year.

Of note: telemarketing is on the rise.

Two Thirds Of B2B Marketers Will Use Social Media This Year [STUDY]

The study also revealed that specific social networks, blogs and video sharing are the favoured tactics amongst B2B marketers.

Two Thirds Of B2B Marketers Will Use Social Media This Year [STUDY]

(Source: eMarketer.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!