This number is actually down marginally from 2012, when 68 percent of B2B marketers were using social media, but the use of website, email and SEO marketing have fallen further year-on-year.
Of note: telemarketing is on the rise.
The study also revealed that specific social networks, blogs and video sharing are the favoured tactics amongst B2B marketers.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]