This number is actually down marginally from 2012, when 68 percent of B2B marketers were using social media, but the use of website, email and SEO marketing have fallen further year-on-year.
Of note: telemarketing is on the rise.
The study also revealed that specific social networks, blogs and video sharing are the favoured tactics amongst B2B marketers.
- Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]
- Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY]
- How To Integrate Social Media Into Big Events [INFOGRAPHIC]
- The Year Of The Social Small Business [INFOGRAPHIC]