In February, I wrote about the eternal presence of Justin Bieber on Twitter’s global trending topics. In the past couple of months, I’m not sure I’ve seen Bieber leave this list – he’s trending in the top ten as we speak – which once again underlines my point about the general redundancy of this feature.

Yes, Twitter has now given us the facility to set the trending topics geographically. Typically, this leads to further, albeit localised redundancy, and it also means that you’re a step or two behind when the (genuinely important) global news breaks.  And being completely honest, I don’t care how localised trending topics becomes – apart from a very casual interest, I’m never going to be that concerned about what’s buzzing in my home town, because nothing is ever buzzing in my home town. If you live in New York, you probably feel differently.

However, and whether you like it or not, Bieber is a big deal. Huge, in fact. How big? Well, according to Google Trends, he’s now bigger than Lady Gaga.

Perhaps more impressively, especially with his strong Easter showing, even Jesus couldn’t bring the Bieber down.

Justin Bieber: I'm Bigger Than Jesus (And Lady Gaga)

But here’s the thing: none of these individuals are important to me. I don’t want to see any of them in MY trending topics. Yes, it’s all about me, but it’s all about you, too. This is our experience. Not Twitter’s, and not the collective’s.

All I want are two simple things:

  1. The ability to see the trending topics of just my network (within Twitter), because I totally trust you guys, and
  2. A little X next to Justin Bieber’s name in the trending topics, which I can click, and Twitter will make him disappear, never to be seen again

And if Twitter can’t or won’t do this, maybe a developer will.