AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

How Do Brands Budget For Social Media? [INFOGRAPHIC]

How Do Brands Budget For Social Media? [INFOGRAPHIC]

How do brands staff and budget for social media?

New research from Wildfire reveals that close to half (45 percent) of companies with $1 billion or more of revenue have 50+ social employees, and two-thirds (65.5 percent) of these firms use a combination of outside agencies and in-house staff for social initiatives, compared to about half of all companies.

67.6 percent say that they plan to increase their social spend in 2014, with 45 percent already spending more than 5 percent of their marketing budget on social media. Watch for that number to climb fast in years to come.

How Do Brands Budget For Social Media? [INFOGRAPHIC]

(Source: Wildfire. Social media image via Shutterstock.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!