Did you know that while 91 percent of online adults use social media regularly, just over one-fifth (22 percent) of businesses have a dedicated social media manager?
Social platforms such as Facebook and Twitter have changed the world, and brands are struggling to keep pace – just one-third (33 percent) of social media marketers spend more than eleven hours per week implementing their digital strategies, and, on average, companies respond to just 30 percent of all feedback they receive from their social media fans.
Most shocking of all: in one recent study of 200 brands just a single company showed a social engagement rate of more than 2 percent, and only 10 percent of all brands examined reached the 1 percent mark.
This infographic takes a closer look at how businesses of all shapes and sizes are still struggling to keep up with social media.
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- The Story of #Twitter (2006-14) [INFOGRAPHIC]
- 10 Reasons Why Social Media is Good for Business [INFOGRAPHIC]