The series finale drew Breaking Bad’s highest viewership ever – and the buzz on Twitter was correspondingly active.
The Breaking Bad finale episode generated a massive 1.24 million tweets, inclusive of the U.S. East Coast and West Coast airings as well as the three-hour periods before and after those respective broadcasts.
That said, Pretty Little Liars, which currently holds the title of Most Tweeted Show Ever, generated 1.9 million tweets during last season’s finale.
Much of the Breaking Bad conversation on Twitter was generated from cast members’ and writers’ tweets about their thoughts surrounding the conclusion of one of the most important shows in television history.
Jesse, I love you and you will always be a part of me. Thanks for the memories. Your friend, Aaron
— Aaron Paul (@aaronpaul_8) September 30, 2013
Well, this is it. The last episode ever of Breaking Bad. Thank you for sharing this ride with me. Without you we never would have lasted.
— Bryan Cranston (@BryanCranston) September 29, 2013
Vince Gilligan. Creator of Breaking Bad. Thank you. You've changed my life http://t.co/pahkIBlMPp
— dean norris (@deanjnorris) September 29, 2013
— RJ Mitte (@RjMitte) September 30, 2013
In comparison, Facebook saw 5.5 million interactions from 3 million people about the final episode.
Did you watch the finale of Breaking Bad? More importantly, did you tweet about it?
- The Biggest TV Shows of 2014 (According to #Twitter)
- 33% Comment on Facebook or Twitter About What They're Watching on TV in the UK [STUDY]
- More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]
- Is Tumblr Better At Social TV Than Twitter? [STUDY]