Used the right way, Twitter easily allows you to:

• Raise awareness of your brand (nationally and around the world)
• Sell directly to your customers (one-to-one and one-to-many)
• Find new customers
• Build a community around your business
• Provide first-response (and first-rate) customer support
• Initiate damage control
• Track your competitors

This section houses my favourite business articles. If you’re looking to grow your brand on Twitter, there’s a lot of value here.

Getting Started

• Twitter 101
• Download New Twitter Buttons, Widgets And Logos For Your Website
• How To Write The Perfect Tweet
• Can’t Spare The Time? Get The Most Out Of Twitter In Just 30 Minutes A Day (Or Less)

Branding & Marketing

• Is It Okay To Share My Own Content On Twitter?
• The Business Of Clicks
• One In Ten (Why Talking About Your Competitors Gets Your Customers Talking About You)
• The Rules Of Engagement
• Twitter Yourself
• Should You Include Your Twitter Username On Your Business Card?
• Twitter Expands Twitter For Business Section (And Now Everyone Can Sign Up To Buy Ads)
• What Is The Real Cost Of Trying To Make Money Online With Twitter?
• Convert Your Mailing List To Twitter Followers (And Save A Fortune)
• Twitter + Friends = Sales

Account Management

• The Itty Bitty Twitter Committee
• Should Brands On Twitter Automatically Follow Everybody Back?
• Hey, Brands On Twitter: What Happens To Their Work Account When Your Star Employee Quits?
• The Long Con – A List Of Internet Marketer System Scams On Twitter

Software

• I Just Upgraded To @HootSuite Pro (Which Means I’m Actually Paying For Twitter)

Have a question? Contact me or visit my help page.

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