We’ve written at length here on AllTwitter about Twitter’s inextricable link to the entertainment industry.
Celebrities, TV viewers, and Hollywood executives flock to Twitter to share everything from early release movie reviews to insider intel – and now, apparently, Hollywood studios are even using Twitter for casting.
According to Mashable, Adam Bain, president of global revenue at Twitter (and a former exec at Fox Interactive Media), recently received a proposal from a producer at a Hollywood studio, who said: “I’ve got a film in production right now and I’m making casting decisions. What can Twitter tell me about a movie that’s going to appear two years from now?”
Twitter then joined forces with the studio to hunt down what are deemed as “undervalued” actors – talented but until-now-undiscovered fresh meat.
As Mashable has it, “Bain didn’t go into specifics, but said the actors are being considered not because of their follower counts, but because of their engagement.”
Guess we’ll see how successful Twitter is as a casting coach in about two years, once the film comes out.
The takeaway: aspiring actors, get to tweeting!
(Image from Shutterstock)
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