Business - AllTwitter

Business - AllTwitter http://www.mediabistro.com/alltwitter The Unofficial Twitter Resource Copyright 2012 Tue, 07 Feb 2012 22:00:14 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.1.1 Twitter Ad Revenue Tipped To Reach $540 Million By 2014 [REPORT]

Twitter Ad Revenue Tipped To Reach $540 Million By 2014 [REPORT]

Twitter will see $226 million in ad revenues in 2012, showing growth of 83 percent on last year’s total of $139.5 million, predicts market analytics firm eMarketer.

Over the next three years, eMarketer expects Twitter’s growth in ad revenue to remain solid, but slowly taper off, with the social networking platform targeting $399.5 million in revenue next year and $540 million in 2014.

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New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/twitter-ad-revenue-2014_b18138#disqus_thread http://www.mediabistro.com/alltwitter/twitter-ad-revenue-2014_b18138 http://www.mediabistro.com/alltwitter/?p=18138 Tue, 31 Jan 2012 06:00:32 +0000 87% Of UK Businesses Will Invest More In Social Media In 2012 [REPORT]

87% Of UK Businesses Will Invest More In Social Media In 2012 [REPORT]

A new report from the Royal Bank Of Scotland (RBS) has revealed that medium to large-sized businesses are betting on social media to play a significant role in their marketing plans next year, with almost nine out of ten corporations saying that they will maintain or spend more on their social media budget for 2012.

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]]> Shea Bennett http://www.mediabistro.com/alltwitter/uk-social-media-spend-2012_b17133#disqus_thread http://www.mediabistro.com/alltwitter/uk-social-media-spend-2012_b17133 http://www.mediabistro.com/alltwitter/?p=17133 Tue, 27 Dec 2011 08:00:56 +0000 Saudi Investor Prince Alwaleed Invests $300 Million For “Strategic Stake” In Twitter

Saudi Investor Prince Alwaleed Invests $300 Million For “Strategic Stake” In Twitter

Prince Alwaleed bin Talal, the Saudi Arabian businessman and investor, has acquired a $300 million “strategic stake” in Twitter, following several months of negotiations.

Alwaleed, the founder and CEO of Kingdom Holdings, has a net worth of US$19.6 billion, already holds stakes in Apple, Citigroup, News Corp and General Motors, and is considered a “savvy investor” by his peers.

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]]> Shea Bennett http://www.mediabistro.com/alltwitter/twitter-prince-alwaleed-300-million_b16901#disqus_thread http://www.mediabistro.com/alltwitter/twitter-prince-alwaleed-300-million_b16901 http://www.mediabistro.com/alltwitter/?p=16901 Mon, 19 Dec 2011 06:00:05 +0000 Geosocial Media – Which Social Networks Are Using Location-Based Services? [INFOGRAPHIC]

Geosocial Media - Which Social Networks Are Using Location-Based Services? [INFOGRAPHIC]

Location-based marketing is a big business that is only going to get bigger, and social networks such as Twitter, Facebook and Foursquare, and other online platforms like Skype and Gmail, are all using these tools to compete for your attention… and cash.

The right message served to the right person at the right time has tremendous value for local businesses, and while many of the ads we’re seeing today are limited to vouchers and special offers that are exchanged for check-ins and tweet-outs, we’re not a million years away from fully-fledged, Minority Report-style personalized marketing. And if that means an extra 25 percent off at your favourite store, who amongst us is really going to object?

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/geosocial-media_b16370#disqus_thread http://www.mediabistro.com/alltwitter/geosocial-media_b16370 http://www.mediabistro.com/alltwitter/?p=16370 Mon, 05 Dec 2011 12:30:30 +0000 Twitter, Facebook, LinkedIn And The Social CEO [INFOGRAPHIC]

Twitter, Facebook, LinkedIn And The Social CEO [INFOGRAPHIC]

As social media becomes an important component of all of our lives, it’s essential that brands adopt a top down approach to the way that they use platforms such as Twitter and Facebook.

CEOs simply cannot afford to leave the business of social media to their employees. As the public face of their organisation, it’s imperative that the CEO develops a thorough working knowledge of the ins and outs of social media – this not only sets a strong example, but shows customers (and shareholders) that the man in charge has his finger very firmly on the pulse.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-ceo_b16361#disqus_thread http://www.mediabistro.com/alltwitter/social-ceo_b16361 http://www.mediabistro.com/alltwitter/?p=16361 Mon, 05 Dec 2011 08:00:06 +0000 UK Tech Companies Ignoring The ‘Social’ Part Of Social Media, Says Study [INFOGRAPHIC]

UK Tech Companies Ignoring The ‘Social’ Part Of Social Media, Says Study [INFOGRAPHIC]

The branding and marketing benefits of social media are now well-established, and platforms such as Twitter and Facebook are being rapidly adopted by businesses of all shapes and sizes.

But are brands actively engaging with their communities, or simply using these tools for mass-broadcasting?

EML Wildfire looked at the social media activities of 50 of the UK’s fastest-growing tech companies, and found that while 90 percent had a presence on one or more social networks, only a small number were actually being ‘social’.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/uk-tech-social-media_b16239#disqus_thread http://www.mediabistro.com/alltwitter/uk-tech-social-media_b16239 http://www.mediabistro.com/alltwitter/?p=16239 Thu, 01 Dec 2011 06:00:34 +0000 67% Of Small Business Owners Won’t Invest In Social Media In 2012 [INFOGRAPHIC]

67% Of Small Business Owners Won’t Invest In Social Media In 2012 [INFOGRAPHIC]

In recent weeks we’ve seen a lot of information analyzing how small businesses are using Twitter and Facebook, sometimes with conflicting results. For example, while some studies suggest that just 10 percent of small businesses are using Twitter, others are reporting that 60 percent are finding Twitter effective for marketing and customer engagement.

Well, brace yourselves, as this new study from SocialStrategy1 and OfficeArrow is going to make those waters even murkier, as it suggests that while 88 percent of small business owners believe that platforms such as Twitter and Facebook do or will impact their bottom line, a full two-thirds (67 percent) won’t be making additional investments in their social media marketing in 2012.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/small-business-social-media-study_b15921#disqus_thread http://www.mediabistro.com/alltwitter/small-business-social-media-study_b15921 http://www.mediabistro.com/alltwitter/?p=15921 Fri, 18 Nov 2011 06:00:49 +0000 60% Of Small Businesses Find Twitter Effective For Marketing [INFOGRAPHIC]

60% Of Small Businesses Find Twitter Effective For Marketing [INFOGRAPHIC]

Last week we reported on research that suggested that just 10% of small businesses use Twitter as part of their marketing strategy.

It goes without saying that this is a surprisingly low number, and even more so when you consider that some 60% of small businesses who do use Twitter find it effective for engaging with their customers.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/small-business-marketing_b15868#disqus_thread http://www.mediabistro.com/alltwitter/small-business-marketing_b15868 http://www.mediabistro.com/alltwitter/?p=15868 Thu, 17 Nov 2011 06:00:28 +0000 The Business Of Social Media [INFOGRAPHIC]

The Business Of Social Media [INFOGRAPHIC]

The business of social media is booming, and platforms such as Twitter and Facebook have allowed brands (and entrepreneurs) of all shapes and sizes to reach a wider audience to whom they can effectively market their products and services, irrespective of where they are in the world.

For consumers, these channels allow easy access to brands, but also help to research and guide product decisions and purchases, with the companies that provide the best customer support and highest engagement levels benefitting from consumer loyalty and ‘word of mouth’ recommendations, boosting awareness and sales.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/business-social-media_b15829#disqus_thread http://www.mediabistro.com/alltwitter/business-social-media_b15829 http://www.mediabistro.com/alltwitter/?p=15829 Wed, 16 Nov 2011 06:00:45 +0000 Twitter Now Employs More Than 700 People

We’ve tracked Twitter’s staff roster pretty closely at AllTwitter over the past couple of years. Back in May 2009 the company’s employment count was just 69 (dude). By February of this year that number had jumped to almost 400, reached 500 in May and 600 in June, when the company hired more than 70 people in a month.

Things have slowed a little since then, and Twitter has let a few key people go, but the company is still picking up new bodies at a decent pace, and now boasts a staff of more than 700.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/twitter-staff-700_b15711#disqus_thread http://www.mediabistro.com/alltwitter/twitter-staff-700_b15711 http://www.mediabistro.com/alltwitter/?p=15711 Fri, 11 Nov 2011 14:45:23 +0000 Facebook, Twitter, Groupon And The History Of Social Commerce [INFOGRAPHIC]

Social commerce is a big deal that’s going to get bigger and bigger, becoming something truly monstrous, so it’s easy to forget that this is all still very new, and all still very shiny.

It does depend on how and when you define ‘social’, but inasmuch as we’ve come to use that word to reference platforms such as Twitter and Facebook, the history of social commerce traces back less than a half-decade. But does that mean it’s overhyped?

Far from it.

Digital marketing is predicted to hit $300 billion by 2020, and, amazingly, half of that growth is expected to come from social commerce. Pick your jaw up from the floor and read on.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/history-social-commerce_b15698#disqus_thread http://www.mediabistro.com/alltwitter/history-social-commerce_b15698 http://www.mediabistro.com/alltwitter/?p=15698 Fri, 11 Nov 2011 06:00:13 +0000 67% Of Employees Believe Social Media Should Be Banned In The Office [INFOGRAPHIC]

67% Of Employees Are Banned From Using Social Media In The Office [INFOGRAPHIC]

Earlier this week we reported how a new survey has revealed that more than half of young professionals won’t work at a company that restricts the use of social media in the office.

Well, it appears that a lot of graduates will soon be joining the dole queue, as new data from UK job site Reed suggests that just one in three UK employees access platforms such as Twitter, Facebook and LinkedIn at work, and a heady two-thirds believe access should be banned altogether.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-networking-workplace_b15656#disqus_thread http://www.mediabistro.com/alltwitter/social-networking-workplace_b15656 http://www.mediabistro.com/alltwitter/?p=15656 Thu, 10 Nov 2011 08:00:01 +0000 Only 10% Of Small Businesses Use Twitter As Part Of Their Marketing Strategy [INFOGRAPHIC]

Only 10% Of Small Businesses Use Twitter As Part Of Their Marketing Strategy [INFOGRAPHIC]

Social media has been instrumental in changing the way that brands and businesses of all sizes implement their marketing strategy and connect with customers, and channels such as Twitter and Facebook can deliver just as much (if not more) value for independent, mom and pop businesses as they can for national and international brands.

Of course, it’s one thing to use social media, but quite another to use it effectively. So how have independents fared in building their online presence?

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/small-business-online-strategy_b15649#disqus_thread http://www.mediabistro.com/alltwitter/small-business-online-strategy_b15649 http://www.mediabistro.com/alltwitter/?p=15649 Thu, 10 Nov 2011 06:00:38 +0000 Small Business Owners Prefer Facebook And LinkedIn To Twitter And Google+, Says Survey [STUDY]

The social media revolution is well and truly upon us, but some small business owners are still struggling with integrating these tools into their marketing and sales campaigns.

Social media marketing firm iContact polled more than 1,000 small business owners on how they used and rated Twitter, Facebook, LinkedIn, Google+ and Groupon. Facebook led all platforms by approval, but one in four of the businesses surveyed don’t use social media at all.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-media-small-biz_b15218#disqus_thread http://www.mediabistro.com/alltwitter/social-media-small-biz_b15218 http://www.mediabistro.com/alltwitter/?p=15218 Thu, 27 Oct 2011 06:00:20 +0000 78% Of Marketers Are Using Twitter For Social Advertising [INFOGRAPHIC]

78% Of Marketers Are Using Twitter For Social Advertising [INFOGRAPHIC]

Advertising on social media platforms has quickly become a big business – Twitter’s revenue has been projected as high as $1.2 billion for 2016, mostly on the back of ads, and social ad spending across the industry is expected to reach $8 billion by 2015.

This infographic from Flowtown looks at how social advertising is reaching new heights.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-advertising_b15134#disqus_thread http://www.mediabistro.com/alltwitter/social-advertising_b15134 http://www.mediabistro.com/alltwitter/?p=15134 Tue, 25 Oct 2011 06:00:52 +0000