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Business

Find Customized Social Content For Your Brand To Share In Five Fast Steps

You knew Rallyverse was THE way to curate content web-wide, but did you know they can INSTANTLY deliver customized content for social media distribution by brands, services, and other businesses?

No, you didn’t liar – because they just launched these capabilities.

But that’s okay, we’ll still tell you about them.

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This Tool Helps You Analyze And Reply To Time-Sensitive Tweets

If you’ve read our previous posts on Topsy, you know that it’s a pretty robust tool offering real-time analysis of public conversations.

And it just got a little better at saving you time.

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Social Media And The Growth Of E-Commerce [INFOGRAPHIC]

Did you know that e-commerce, which already accounts for 8 percent of all retail states in the U.S., is expected to outpace sales growth at brick-and-mortar stores over the next 5 years, reaching an incredible $370 billion by 2017?

Social media is playing its part, too – sales of physical goods through social networks is pegged to grow at a furious pace over the next few years, with some $14 billion of U.S. sales expected to be accountable to social media by 2015.

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Twitter Hires IPO Banker, But Is NOT Planning For IPO (Wink, Wink)

Is Twitter trolling us?

We’ve heard time and again (from Twitter execs) that Twitter execs are NOT thinking of, planning for or even remotely considering a Twitter IPO. Not now, no way.

And then they go and hire an investment banker who, notably (and which they KNOW we’ll all note!) advises on initial public offerings.

Oh Twitter, you’re better at trolling than 4Chan, you sly devils.

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Twitter IPO? Not Any Time Soon, Says Co-founder

There’s been lots of speculation around when (not if, but WHEN) Twitter will go public. But according to one Twitter co-founder, an IPO is not on Twitter executives’ minds. Not at all. Nope.

But is this true – or is Twitter just playing coy with potential investors?

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Forbes Reveals America’s 10 Most Reputable Companies; But How Are They Doing On Twitter?

Reputation Institute, a New York-based global private consulting firm, recently conducted an online study among 4,719 consumers to find America’s most and least reputable companies.

The study measured consumers’ perceptions of companies among the 150 largest in the U.S. that they were “somewhat” or “very” familiar with. Forbes has revealed the corporations with the best reputations, which we’ve included below.

But it’s also worth taking a look at how these corporate stars are performing on Twitter. Does success in consumers’ eyes correlate with success on Twitter?

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5 Essential Tips For Local Businesses On Twitter

Twitter is working hard to become a place for local businesses and customers to connect – so now’s the time to develop your local strategy.

We’ve compiled 5 tips for local businesses to maximize their impact on Twitter, helping you use your 140 characters to reach the customers that care about your product most.
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Social Media’s Impact On The Arab Business World [INFOGRAPHIC]

A survey conducted by the Dubai School Of Government (DSG) has revealed the extent to which social media is impacting the Arab world, increasingly proving itself as a valuable force for entrepreneurs and businesses.

The DSG polled close to 5,000 social media users in Bahrain, Kuwait, Saudi Arabia, the UAE, Lebanon, Oman, Egypt and Jordan, and discovered that almost nine-in-ten (86 percent) believe that social media empowers entrepreneurs through branding and marketing, tapping into wider markets and raising entrepreneurial spirit within enterprise.

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When Will Businesses Learn That Piggybacking On Trending Tragedies Is A Bad Idea?

Repeat after me: I will NEVER use a trending tragedy to market my brand. And I will teach my employees to never do this either – or they’ll be fired on the spot.

Now read this post to see why that pledge is necessary and to marvel at the extreme insensitivity some people demonstrate online.

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Brands Must Be Ready To Respond In Real-time To Social Media Situations (Like This One)

American Airlines had a little problem yesterday when a computer glitch cancelled its flights, stranding travelers. The airline was slammed with angry tweets and found themselves in the midst of a potentially damaging social media situation, while trying to deal with everything else that went along with the outage.

We know your company probably isn’t a huge airline, but let’s think about this in scale: Do you have employees ready to monitor and respond to a company major event once it hits social media?

If your company has a “what to do when the media calls for comment” section in its handbook, but nothing about social media response, take a page from how American Airlines handles such situations – and then get to work on updating that handbook. Unless you’re a fan of learning things the hard way – then do nothing and await the inevitable communications nightmare.

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