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Sealed With A Tweet: “Makeout Twitter” Trend Is A Sign Of The New Adolescence

On the heels of Mary’s thoughtful post about the increasingly provocative and unprotected “cesspool” that can be social media – “Prostitutes, Pimps And Pedophiles: The Dark Side Of Twitter” – comes news about a Twitter trend in a similar vein.

“Makeout Twitter” accounts are becoming rampant across U.S. colleges, with schools as diverse as Harvard and Louisiana State University promoting student-run Twitter accounts devoted to sharing “creepshots” of intoxicated, lip-locked students.

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Mobile Twitter Users Younger And MUCH More Socially Addicted Than Stodgy Old Desktop Users

Twitter is providing guidance to mobile advertisers thanks to a new study it completed and it’s pretty interesting stuff.

Did you know that 60% of Twitter’s 200 million active users log in via a mobile device at least once every month? You probably could’ve guessed that, with everyone buried in their phones as they walk down the street.

But did you know that as socially addicted as you think you are (and you are, make no mistake about THAT) – the next generation is pretty obviously headed for a world where “virtual” becomes the new reality? Looks like the folks at Google X are timing Google Glass just right.

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Why Twitter Loves Sponsored Tweets

The Super Bowl was a wild success for advertisers who knew how to leverage Twitter and other social networks, but many advertisers apparently still just don’t get it.

Twitter knows this, yet it doesn’t focus on the hard sell by aggressively advertising. Why? It doesn’t have to.

Twitter has its own brand ambassadors proving Twitter’s value every day. And there’s one VERY smart way Twitter has created a win-win scenario that is the stuff magnificent marketing campaigns are made of: sponsored tweets.

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Is Twitter A “Prison” Or A “Wonderful Enabler Of Content Consumption?” Two Journalists Debate

On TheWeek.com, two columnists posted adjacent editorials regarding their opinions of Twitter.

The first was called, “Why I Hate Twitter” and the second, “Why I Love Twitter.”

Two interesting perspectives, worth summarizing – and adding our own commentary.

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Is Therapy Via Twitter Advisable – Or Even Legal?

Along with greatly increased knowledge and productivity, our digital age brings with it concerns and questions aplenty surrounding privacy.

One related hot topic area is therapy. Specifically, is social media an appropriate arena for therapy to take place?

Let’s dive into this a little bit.

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The Definition Of Twitter, In Tweet Form

Looking at some of David Foster Wallace’s notebooks from the archives at the Ransom Center in Texas, dating from around 1999, the New Yorker found that the beloved modern writer once said that the Internet was “the bathroom wall of the American psyche.”

That kernel of wisdom led the New Yorker to ask its readers to define Twitter in one tweet.

They got some very interesting responses.

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Is Twitter Ruining Our Writing Skills?

In a recent article, The Telegraph reflects on one Cambridge professor’s assertion that Twitter is causing students’ writing skills to “go down the plug hole.”

It’s not the first time the claim has been made that the brevity and fast pace of microblogging negatively impacts written expression.

But how much merit is there to it?

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Four Reasons To Not Put All Your Social Media Eggs In One Basket

Maintaining an active presence on multiple social media networks can be time-consuming, and even stressful.

We’re partial to the mobile-friendly connective prowess of Twitter, but there’s indisputably huge value in all the big players: Facebook, LinkedIn, Pinterest, Instagram, GooglePlus.

Each one serves different purposes and is more effective at certain things. Each one has different impact and influence in different areas.

And that’s exactly why it’s a mistake to put all your social media eggs in one basket – a.k.a choose just one network to be active on. Here’s why.

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Twitter Slammed For Low-Paid ‘Human Data Analysts’ – But Are Critics MisInformed?

Have you heard about how Twitter search works? They employee real-live people to analyze, categorize and just overall make sense of tweet data. And the folks who perform this “human data analysis” are found on a site called Mechanical Turk.

According to some sources, these workers MUST be low paid – and correspondingly, exploited somehow. But we think these critics may be misinformed.

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Twitter vs. Email Marketing

For all of the engagement opportunity that social networks like Twitter, Facebook, Google+ and LinkedIn present, they also offer limited measurement capability outside of growth.

Thus, from a marketer’s standpoint, the power of the e-newsletter: easily trackable links and conversions, and major insight into what readers do with your messaging (forward it? delete it? unsubscribe from it?).

So what’s a marketer to do? How can the digital-word-of-mouth power of Twitter be harnessed but in a trackable email-like way?

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