Continuing Comedy Central’s campaign to deliver comedy to the tech-savvy youth of today, the cable channel recently launched “@midnight”, a show dedicated to making fun of social media. After the first week of episodes, the show has established solid ratings and an even more impressive Twitter fanbase.
These days you barely have to leave the house to shop. You can order your groceries, your supplies, your furniture and even your clothes online. With services like Amazon’s same-day shipping you barely even have to wait. However, if you’re looking for that venti espresso, you still have to leave the house to trek down to your closest Starbucks.
To further entice you to make the real-world trip, Starbucks has introduced a new service that allows you to buy your friend a coffee through Twitter. In only a few steps you’ll be able to publicly gift a friend with a gift certificate to Starbucks. It’s the easiest way to invite someone out to coffee!
There’s something very pleasing about particularly innovative uses of social media, and a new campaign from OgilvyOne Athens, which proposes to raise awareness of breast cancer and the importance of a regular self-check breast examination, is one of the most creative I’ve seen.
Let’s take a closer look at the tweeting bra.
Last month Twitter revealed that it tests a least one “experiment” each day – a small feature that it rolls out to a limited subset of users to basically see what happens. If the feature tests well, more users get to try it out, and so on, until the experiment becomes an actual part of the network for everyone.
One of these experiments was @MagicRecs, a profile that recommends @accounts based on the following habits of people you already follow. @MagicRecs is now a fully-fledged Twitter feature, and following in its heels is @EventParrot, which proposes to help you keep up with what’s happening in the world.
Created by the Boston Globe’s R&D group and funded by a Knight Foundation grant, 61Fresh is a crowd-driven news aggregator that uniquely utilizes Bostonians’ tweets to source and rank stories by popularity.
Dan McLaughlin, from the @globelab team, told Twitter,
“Our primary goal is to highlight Boston news that Bostonians are talking about. So we follow Twitter users in the Boston metro area, and look at the links they’re tweeting.”
The world of public relations has arguably been more shaken up by the rapid growth of social media, certainly in terms of brand marketing, than any other business.
Indeed, more than one PR rep I’ve spoken to has told me that platforms such as Twitter and Facebook have essentially removed the need to send out the once-reliable press release – increasingly, recipients are more likely to read and respond to PR updates sent on social media platforms than they are good, old-fashioned email alerts.
It’s fitting, then, that Amazon chose Twitter to send out the press release for the latest version of its Kindle Fire, and they did so over 14 tweets.
PeekAnalytics is at it again, culling through Twitter data to map out the most popular brands in different categories.
This time around, they’ve created the intriguing, thirst-inducing PeekAnalytics #BeerMap, which they’ve provided to AllTwitter as an exclusive.
It’s a searchable global map of 2,500+ beers brands/breweries across more than 15K cities and towns.