You probably know that Twitter is a powerful communication tool, but many just don’t really get how to use it. If you want to master Twitter, you need to understand the Tao of Twitter – or the way it works.

So if you’re struggling, you should be thrilled to learn that Mark Schaefer wrote this book just for you (in a cosmic sense).

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Back in March we reported on Twitter’s buyout of popular blogging platform Posterous – the move was an “acquihire” from Twitter, who announced that “Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better”.

Twitter also told users who would like to back up their content or move their posts to another service that “clear instructions for doing so” would be provided “in the coming weeks”.

Well, eight months later, you can now finally export your Posterous content to somewhere else. And we really recommend that you do.

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Promoting your business on Twitter can be tricky. You don’t want to just spam folks with links to your blog posts, yet creating a personality for your brand has its drawbacks.

What if there was another way? Mass Relevance seems to have found one – and we have suggestions for a couple more.

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You see them all the time – outrageous tweets making outrageous claims. You know the work-from-home scams are just that, of course, but what about tweets that pop up during emergencies? If you use Twitter for the latest breaking news, or worse – depend on the information it provides during an emergency – you may be in trouble.

Unless, that is, you could tell if a tweet was credible or not.

Well, we have some tips from people who have been studying just that.

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Have some friends who are on the fence about joining Twitter for whatever crazy reason – and want a way to convince them to join? Entice them by letting them see what some interesting folks tweet!

No, you don’t have to sit beside them with your Twitter open or send screenshots of tweets, you just need to direct them to this handy website and provide them with a few simple instructions (along with that list of great Twitter accounts to follow) and voila! We bet they’ll be tweeting in no time.

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One of the most significant implications of Twitter is its ability to tap into the zeitgeist.

A quick glance through the platform gives you a reliable sense of “what’s trending” both on- and offline.

When a major event goes down or a big story occurs, more and more people tweet about it and it ends up at the top of Twitter Search as a top trend (check out the top 10 Twitter trends from 2011 here).

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One of the under-utilized benefits of Twitter is its facilitation of saving money.

Twitter can make coupon clipping, deal sleuthing and budgeting a lot quicker and simpler.

With the holiday shopping season underway, now’s as good a time as any to share a few tips for using Twitter to save money.

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As the new AllTwitter writer, I thought it would be appropriate to start off by sharing some of my top tips for people new to Twitter or those looking for a refresher course on the basics.

It’s been a little while since AllTwitter published Five Tips for Twitter Newbies, and at the rate social media refines and updates itself, it’s not too soon for an update.

Here are five easy steps to get started on Twitter. If you’re a long-time user, use the steps as an excuse to assess whether your Twitter M.O. needs tweaking.

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So you’ve signed up for a Twitter account and started following a few people. You’ve set up your bio and profile picture, customized your background, and you’re tweeting pretty regularly. You’re doing everything right, but you’re not getting the level of engagement you expected. Instead of turning your nose up and figuring that Twitter must really be about sharing what you had for lunch, try these tips to network more effectively.
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You can use Twitter to sell a product, to create your brand or to become part of a community of experts – but if you don’t stand out from the crowd, you’ll quickly get frustrated. Increasing your follower count, and keeping them engaged, is all about adding something new to a conversation and making yourself heard. Here’s five ways to stand out on Twitter that you can implement today.
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