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INFOGRAPHIC

NBA Twitter All-Stars [INFOGRAPHIC]

Sports and social media are proving to be a fantastic match.

Today, people are ten times more likely to check Twitter or Facebook than the radio for sports news, and sports fans are among Twitter’s most active users.

Let’s take a look at the NBA, specifically, on Twitter.

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How Are Indonesian Airlines Using Facebook, Twitter, LinkedIn And YouTube? [INFOGRAPHIC]

Indonesia is an archipelago country comprising approximately 17,508 islands (the name Indonesia derives from the Latin and Greek Indus, and the Greek nèsos, meaning “island”) over 34 provinces with more than 238 million people, and air transportation is the fastest and most convenient way for citizens to move from one place to another.

Indeed, 53 million Indonesians flew in 2010, and dozens of fledgling airlines have sprung up to serve Indonesia’s island-hopping new middle class.

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The 7 Breeds Of Digital Marketer [INFOGRAPHIC]

Everybody’s a digital marketer these days, honing their personal brand via hashtag-optimized tweets, wittily worded Facebook status updates, lovingly organized Pinterest boards and artistically shot Vines.

And according to Optify, a Seattle-based marketing software provider for digital marketing agencies, digital marketers can be boiled down to just seven distinct types.

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50 Reasons Why Parents Hate Social Media

Cyber-bullying is a very real thing, and some would argue that it’s more prevalent than ever.

Twitter trolls, creators of nasty parody accounts, sexters, and Facebook harassers are enough to make a parent want to cancel their home’s Internet connection.

But cyber bullies are just one potential threat to teens online; 55% of teenagers have given out personal info online to someone they didn’t know, and social media-addicted kids are more likely to lack a healthy social life without offline friendships.

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How Does Social Media Impact Shopping? [INFOGRAPHIC]

Did you know that 81 percent of shoppers say that posts from their friends on social media platforms such as Twitter and Facebook directly impacted their purchasing decisions?

Moreover, 30 percent of social media shoppers respond better to brand offers when they have been reposted by a friend, and almost two-in-five moms (38 percent) are more likely to purchase from brands they “Like” on Facebook than other women.

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Digital, Mobile Chasing TV As Our Primary Source Of News [INFOGRAPHIC]

Did you know that, in 2012, almost two in five (39 percent) of people consumed the majority of their news digitally?

Social media as a platform for sourcing news is now especially popular amongst Gen Yers (i.e., young people) – more than a third find news via these channels – with Facebook (67 percent), Twitter (16 percent) and Pinterest (15 percent) leading the way.

Overall, digital/mobile is now second only to television as the most popular way to consume news media in the U.S., having effectively swapped places with the rapidly-falling newspaper industry over the last two years, which is now languishing in fourth place behind radio.

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Show Jaded Customers Some Twitter Love If You Want To Beat The Competition

Did you know that customers are desperately seeking your love, but they’re hesitant because they’ve been hurt so many times before? Stop rolling your eyes, it’s true!

Customers have been jaded by rotten customer service (or the complete absence of it) and would leave their current providers in a heartbeat if you stepped up to the plate. Don’t believe us? Check this out.

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Taxpayers Spout Off On Twitter [INFOGRAPHIC]

Tax time is stressful for most people – and when people are stressed these days, they vent on social media.

And even though we warned you that the IRS may be searching for tax cheats on Twitter, there was a LOT of tax chatter on the microblogging platform.

So what do you think most people had to say about the process? Happy, sad, hungry?

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Nestivity Presents The 25 Most Engaged Brands On Twitter

One of the most important guiding principles of Twitter, especially for brand community managers, is that follower count does not equate with engagement level.

A million Twitter followers does not an engaged brand make. In fact, more than 73% of tweets directed to the top retail brands on Twitter go unanswered.

To that end, social media startup Nestivity just released a list of the top 25 most engaged brands on Twitter, examining how they achieve that connection to fans and followers, and how other companies can follow their lead.

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How Are SEO Agencies Using Twitter? [INFOGRAPHIC]

Did you know that 95 percent of UK search engine optimisation (SEO) agencies have a Twitter account, but more than half (53 percent) send less than 10 tweets per month?

85 percent of these SEO firms are active on Facebook and LinkedIn respectively, and 63 percent have a presence on Google+. Collectively, 68 percent of these organisations publish four or more posts on their blog every month, and 81 percent offer social media as a service.

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