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The #B2B Marketing Metrics That Matter [INFOGRAPHIC]

The #B2B Marketing Metrics That Matter [INFOGRAPHIC]

Are you using social media to power your business to business (B2B) marketing campaigns?

You should: it’s increasingly effective for B2B brands, especially those active on Twitter. But how do you know it’s working? What metrics should you be tracking to evaluate ROI?

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The Social Mobile Manual for Recruiters (And Jobseekers) [INFOGRAPHIC]

The Social Mobile Manual for Recruiters (And Jobseekers) [INFOGRAPHIC]

Did you know that 93 percent of recruiters use or plan to use social media for hiring, but less than one in five (18 percent) consider themselves to be experts in social recruiting?

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10 #Twitter Facts (That You Probably Don’t Know)

10 #Twitter Facts (That You Probably Don’t Know)

Did you know that the very first tweet was sent on Twitter on March 21st, 2006, but that the platform didn’t fully open its doors to the public until almost four months later, on July 15th?

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How to be Famous on the Internet [INFOGRAPHIC]

How to be Famous on the Internet [INFOGRAPHIC]

So you want to be famous on the internet?

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Millennials Love Social Media And User Generated Content [INFOGRAPHIC]

Millennials Love Social Media And User Generated Content [INFOGRAPHIC]

Did you know that millennials spend an average of almost 18 hours per day consuming media? *

Social media is preferred over all other types – 71 percent of millennials check social media sites at least once per day, which is more than they watch TV (60 percent) or even text and chat (49 percent).

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Why Visual Content Can Boost Your Brand [INFOGRAPHIC]

Why Visual Content Can Boost Your Brand [INFOGRAPHIC]

Did you know that during the day 93 percent of our communication is non-verbal and that we process images up to 60 times faster than text? Moreover, even when we do read we typically remember only about 20 percent of it.

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The Impact of Negative Social Media on Your Business [INFOGRAPHIC]

The Impact of Negative Social Media on Your Business [INFOGRAPHIC]

Did you know that 50 percent of employees post about their employers on social media?

Sounds good, right? Positive word of mouth, and all that. Unfortunately, 75 percent of exiting employees would not recommend their former places of business, and about one in six openly admit to having shared criticism or negative comments about their employers online.

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Facebook, Twitter, Instagram – How Public is Your Private Information? [INFOGRAPHIC]

Facebook, Twitter, Instagram - How Public is Your Private Information? [INFOGRAPHIC]

Sharing to social media platforms such as Twitter, Facebook and Instagram is a lot of fun, but do you ever stop to think about the little pieces of your identity that you’re giving away online?

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Black Panther Dominates Social Media Buzz Amongst New Marvel Superhero Movies

Black Panther Dominates Social Media Buzz Amongst New Marvel Superhero Movies

Earlier this week Marvel rocked the social media world with the announcement of no less than nine new superhero movies as part of their Marvel Cinematic Universe canon, including Captain America: Civil War, Doctor Strange, Guardians of the Galaxy 2, Thor: Ragnarok, Captain Marvel, Inhumans and Avengers: Infinity War, which will be released in two parts.

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Airline Social Media Outlook 2015: Budget, Challenges and Metrics

Airline Social Media Outlook 2015: Budget, Challenges and Metrics

63 percent of airline executives say that their social media budget is likely to rise in 2015, but three in five still feel that there is an insufficient allocation of resources to platforms such as Twitter and Facebook, reveals a new study.

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