Everybody’s a digital marketer these days, honing their personal brand via hashtag-optimized tweets, wittily worded Facebook status updates, lovingly organized Pinterest boards and artistically shot Vines.
And according to Optify, a Seattle-based marketing software provider for digital marketing agencies, digital marketers can be boiled down to just seven distinct types.
Did you know that, in 2012, almost two in five (39 percent) of people consumed the majority of their news digitally?
Social media as a platform for sourcing news is now especially popular amongst Gen Yers (i.e., young people) – more than a third find news via these channels – with Facebook (67 percent), Twitter (16 percent) and Pinterest (15 percent) leading the way.
Overall, digital/mobile is now second only to television as the most popular way to consume news media in the U.S., having effectively swapped places with the rapidly-falling newspaper industry over the last two years, which is now languishing in fourth place behind radio.
Did you know that customers are desperately seeking your love, but they’re hesitant because they’ve been hurt so many times before? Stop rolling your eyes, it’s true!
Customers have been jaded by rotten customer service (or the complete absence of it) and would leave their current providers in a heartbeat if you stepped up to the plate. Don’t believe us? Check this out.
Tax time is stressful for most people – and when people are stressed these days, they vent on social media.
And even though we warned you that the IRS may be searching for tax cheats on Twitter, there was a LOT of tax chatter on the microblogging platform.
So what do you think most people had to say about the process? Happy, sad, hungry?
One of the most important guiding principles of Twitter, especially for brand community managers, is that follower count does not equate with engagement level.
A million Twitter followers does not an engaged brand make. In fact, more than 73% of tweets directed to the top retail brands on Twitter go unanswered.
To that end, social media startup Nestivity just released a list of the top 25 most engaged brands on Twitter, examining how they achieve that connection to fans and followers, and how other companies can follow their lead.