By Shea Bennett on January 30, 2014 3:00 PM
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Millions logged in during the 2014 State of the Union address to share their thoughts and read what others had to say, in real time. Here’s a look at what Twitter thought of President Obama’s address.
So you want to run a contest on Twitter?
Smart idea. Twitter contests are a cost-effective, efficient and (relatively) easy way to generate mass exposure for your brand, products and services. But before you go ahead and click “GO!”, there’s a few things that you need to remember.
Who are you rooting for in the Super Bowl: the Broncos or the Seahawks?
What about Bruno Mars versus the Red Hot Chili Peppers? At halftime, Mars and the Chili Peppers will take the stage, and Networked Insights have crunched the numbers across on Twitter and Facebook to figure out who’s generating the most buzz.
Did you now that four in five (79 percent) of small businesses spend less than two hours per week on Twitter?
Why? Time. Rather, the distinct lack of it. With 96 percent of SMBs having five employees or less, social media is still a luxury. Around half spend less than two hours each week on Facebook, email or even their website, and 91 of SMB owners serve as the company’s primary marketer.
Pinterest showed serious legs in 2013, emerging as a major contender for social media eyeballs, particularly in the retail space – studies have shown that Pinterest now commands upwards of 41 percent of e-commerce traffic from social networking sites, and the average Pinterest user has a household income of more than $100,000 per annum.