By Shea Bennett on September 22, 2014 12:00 PM
By Shea Bennett on September 22, 2014 9:00 AM
By Shea Bennett on September 18, 2014 6:00 PM
By Shea Bennett on September 18, 2014 12:00 PM
Facebook, Google (YouTube, Google+), Twitter, LinkedIn and Yahoo (Tumblr) are the biggest players in social media – collectively, their platforms are used by billions of people around the world, and these organisations have a combined market value of hundreds of billions of dollars.
By Shea Bennett on September 18, 2014 9:00 AM
How do you measure social media return on investment (ROI)?
It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculating exactly what they’re getting back out of their (often very intensive) social media campaigns has proven to be a particularly difficult nut to crack. The secret, however, lies in testing.
By Shea Bennett on September 16, 2014 9:00 AM
Did you know that 74 percent of 16-24 year-olds say that they cannot be parted from their mobile phones, citing a “need” to have them on their person at all times?
As social media is the number one activity of mobile users – apps such as Facebook, Twitter, Instagram and Snapchat eat up huge chunks of our time – this presents a huge opportunity for brands.
By Shea Bennett on September 12, 2014 6:00 PM
By Shea Bennett on September 12, 2014 9:00 AM
“Twttr” first opened its doors as an employee-only platform on March 21, 2006, when co-founder Jack Dorsey famously wrote “just setting up my twttr”, the first-ever tweet.
The service launched to the public in July 2006, and later rebranded as “Twitter”. The first hashtag was used in August 2007, and the site passed one million users the following year.
By Shea Bennett on September 3, 2014 12:00 PM
By Shea Bennett on September 2, 2014 12:00 PM
Twitter didn’t invent the hashtag (#), but it certainly popularised it with the masses.
Once more commonly referred to as the pound sign, online use of the hashtag began on IRC (Internet Relay Chat) in the late 1990s, where it was used to categorise items into groups. In August 2007, designer Chris Messina asked his followers how they felt about using the pound sign to group conversations on the micro-blogging platform, and thus became the first person to use the hashtag on Twitter.