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INFOGRAPHIC

Social Media Australia: Retailer Statistics, Facts & Figures [INFOGRAPHIC]

Social Media Australia: Retailer Statistics, Facts & Figures [INFOGRAPHIC]

96 percent of millennials (aka, Gen Y) use at least one social network in Australia, and 74 percent of all consumers look to social media sites to guide their purchases, reveals new data.

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67% of Marketers Spending More on Social Media for the Holiday Season [INFOGRAPHIC]

67% of Marketers Spending More on Social Media for the Holiday Season [INFOGRAPHIC]

Did you know that the primary goal for 62 percent of marketers this holiday season is driving sales and extending brand reach?

19 percent want to generate qualified leads, and 13 percent cite driving traffic to their website as their top priority.

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Social Media Advertising: Myth Busted [INFOGRAPHIC]

Social Media Advertising: Myth Busted [INFOGRAPHIC]

There’s no point paying for ads on social media because brands can market themselves for free.

Right?

Wrong. Targeted advertising on social media upgrades your organic marketing campaign, efficiently acquiring new customers and leading to greater sales conversions.

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Who Owns Social Media? [INFOGRAPHIC]

Who Owns Our Social Media? [INFOGRAPHIC]

Facebook, Google (YouTube, Google+), Twitter, LinkedIn and Yahoo (Tumblr) are the biggest players in social media – collectively, their platforms are used by billions of people around the world, and these organisations have a combined market value of hundreds of billions of dollars.

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6 Steps to Measure Social Media ROI [INFOGRAPHIC]

6 Steps to Measure Social Media ROI [INFOGRAPHIC]

How do you measure social media return on investment (ROI)?

It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculating exactly what they’re getting back out of their (often very intensive) social media campaigns has proven to be a particularly difficult nut to crack. The secret, however, lies in testing.

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The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

Did you know that 74 percent of 16-24 year-olds say that they cannot be parted from their mobile phones, citing a “need” to have them on their person at all times?

As social media is the number one activity of mobile users – apps such as Facebook, Twitter, Instagram and Snapchat eat up huge chunks of our time – this presents a huge opportunity for brands.

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The Social CEO [INFOGRAPHIC]

The Social CEO [INFOGRAPHIC]

Did you know that the average CEO has 3,900 Twitter followers, 630 Facebook friends and 930 LinkedIn connections?

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The Story of #Twitter (2006-14) [INFOGRAPHIC]

The Story of #Twitter (2006-14) [INFOGRAPHIC]

“Twttr” first opened its doors as an employee-only platform on March 21, 2006, when co-founder Jack Dorsey famously wrote “just setting up my twttr”, the first-ever tweet.

The service launched to the public in July 2006, and later rebranded as “Twitter”. The first hashtag was used in August 2007, and the site passed one million users the following year.

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10 Reasons Why Social Media is Good for Business [INFOGRAPHIC]

10 Reasons Why Social Media is Good for Business [INFOGRAPHIC]

Why would your business want to use social media?

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The History of Hashtags in Social Media Marketing [INFOGRAPHIC]

The History of Hashtags in Social Media Marketing [INFOGRAPHIC]

Twitter didn’t invent the hashtag (#), but it certainly popularised it with the masses.

Once more commonly referred to as the pound sign, online use of the hashtag began on IRC (Internet Relay Chat) in the late 1990s, where it was used to categorise items into groups. In August 2007, designer Chris Messina asked his followers how they felt about using the pound sign to group conversations on the micro-blogging platform, and thus became the first person to use the hashtag on Twitter.

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