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How To Build Your Digital Audience Across Social Media, Email And Mobile [INFOGRAPHIC]

How To Build Your Digital Audience Across Social Media, Email And Mobile [INFOGRAPHIC]

Why is it that some businesses on social media seem to effortlessly command a large, loyal following of highly-engaged followers and fans, who happily gobble up their product updates and click on (and share) their links, while others are relieved if some social tumbleweed just happens to blow by once or twice a week?

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The Past, Present And Future Of Social Media [INFOGRAPHIC]

The Past, Present And Future Of Social Media [INFOGRAPHIC]

What’s your earliest memory of social media?

Friendster, perhaps? Or Myspace?

It’s easy to forget that Facebook has been with us for just a single decade, but 47 percent of Americans now cite the social network as their number one influencer of purchases. Twitter opened its doors to the public in July 2006, but 34 percent of marketers have used the platform to successfully generate leads.

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Women Dominate Social Media [INFOGRAPHIC]

Women Dominate Social Media [INFOGRAPHIC]

Did you know that women use social media more often and in more ways than their male counterparts?

What if I told you that more women use Facebook, Tumblr, Pinterest, Instagram and Twitter than men – men dominate on LinkedIn, and that’s it – and that they’re more likely to use social media sites several times each day?

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Twitter, Amazon, NASDAQ, Target – 2013′s Biggest Digital Disasters [INFOGRAPHIC]

Twitter, Amazon, NASDAQ, Target - 2013's Biggest Digital Disasters [INFOGRAPHIC]

2013 was a great year for social media but a somewhat forgettable one for online security, with a series of high-profile software glitches and exploits causing a lot of damage, both in reputations and finances, throughout the year.

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How Unsexy Brands Rock Social Media [INFOGRAPHIC]

How Unsexy Brands Rock Social Media [INFOGRAPHIC]

Social media marketing? It’s all well and good if you’re behind the wheels of a cool, sexy brand that appeals to the key demographics on Facebook, Twitter and Instagram. I mean, that’s easy, right?

But what if your brand is a bit dry? Or even dull? What if your product is as far from sexy as it could possibly be? What then, marketing gurus?

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10 Tips For Smart, Targeted Digital Marketing [INFOGRAPHIC]

10 Tips For Smart, Targeted Digital Marketing [INFOGRAPHIC]

As big and important as they are, your digital marketing strategy should not just be all about Twitter and Facebook.

This is true whether you’re a big brand, SMB or startup, and it doesn’t matter if you’re a B2B or B2C company. You need to diversify. And to maximise that diversification, you need to optimise your targeting.

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15 Reasons Why You’ve Just Been Unfollowed On Twitter [INFOGRAPHIC]

15 Reasons Why You've Just Been Unfollowed On Twitter [INFOGRAPHIC]

So you just got unfollowed on Twitter, huh?

That’s too bad.

Now, here’s the big question: why?

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Tracking Sochi’s Social Buzz [INFOGRAPHIC]

Tracking Sochi's Social Buzz [INFOGRAPHIC]

The Sochi Winter Olympics has come and gone and now, as the powder settles, we can fully analyse the impact made on social media during the Games.

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The Value Of A Twitter Follower [INFOGRAPHIC]

The Value Of A Twitter Follower [INFOGRAPHIC]

Did you know that 73 percent of Twitter users follow small and medium-sized businesses for updates on products, with 85 percent feeling more engaged with a brand once they starting following them?

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The Role Of Social Media In Pre-Employment Candidate Screening [INFOGRAPHIC]

The Role Of Social Media In Pre-Employment Candidate Screening [INFOGRAPHIC]

Are you using social media to screen candidates for your latest job vacancy, or even before inviting them in for an interview?

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