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Marketing

How To Find B2B Leads In 2014 (Hint: Probably Not On Twitter And Facebook) [INFOGRAPHIC]

How To Find B2B Leads In 2014 (Hint: Probably Not On Twitter And Facebook) [INFOGRAPHIC]

Business to business (B2B) marketing has always been a tougher nut to crack than business to consumer (B2C), and that’s particularly true in modern marketing mediums such as social media and mobile.

For brands looking to generate leads and sales in this space, identifying what does and does not work is key not only to success, but survival. Moreover, contentedly sitting on your laurels usually leads to disaster – the industry shifts so quickly that something that worked effectively today can quickly become ineffective tomorrow. At least, that’s what we’ve been led to believe. So, heading into 2014, what are the best methods for finding B2B customers?

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The History Of Marketing [INFOGRAPHIC]

The History Of Marketing [INFOGRAPHIC]

When did marketing truly begin? It’s an expansive question, but, cave paintings aside, most pundits believe it was the invention of the printing press (circa. 1450) which truly gave birth to marketing in any kind of modern sense, inasmuch as this allowed the development of everything from magazines and newspapers to business cards and posters.

From here, it’s a relatively step to direct mail, the actual use of the term “marketing” (1900s), radio and TV advertising, the birth of the internet (notably email) and, of course, online commerce, social media and mobile.

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Blogging, SEO And Social Media – How B2B Sales Have Changed [INFOGRAPHIC]

Blogging, SEO And Social Media - How B2B Sales Have Changed [INFOGRAPHIC]

Did you know that 42 percent of socially savvy business to business (B2B) marketers have acquired customers directly through Twitter?

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Just 5% Of French Internet Users Like To Receive Marketing Messages Via Social Media [STUDY]

Just 5% Of French Internet Users Like To Receive Marketing Messages Via Social Media [STUDY]

How do you like your marketing messages in the morning?

Well, if you’re an internet user in France, chances are it’s via email, certainly as opposed to Twitter and Facebook.

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Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY]

Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY]

Social media has been heavily hyped as a platform for driving product information and intent to purchase, but a new study has (once again) revealed the disconnect between what marketers think has value, as opposed to how these mediums are rated by the end consumer.

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Finally! Twitter’s Self-Service Ads Are Now Available To SMBs In UK, Ireland And Canada

Finally! Twitter's Self-Service Ads Are Now Available To SMBs In UK, Ireland And Canada

If you’re a marketer looking to use Twitter to promote your brand’s products and services in the UK, Ireland or Canada, I have some good news.

As of today, there is no longer a minimum spend requirement for Twitter advertising in these locations, as Twitter has (finally) rolled out its Self-Service ads platform outside of the United States.

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80% Of Restaurants Use Social Media For Marketing [STUDY]

80% Of Restaurants Use Social Media For Marketing [STUDY]

Social media rates as the top marketing tool for U.S. restaurants, reveals a new study conducted by Ipsos MediaCT on behalf of Groupon and the National Restaurant Association.

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One In Five UK Small Businesses Now Use Twitter [STUDY]

One In Five UK Small Businesses Now Use Twitter [STUDY]

Small and medium-sized businesses (SMBs) in the United Kingdom have doubled their marketing and advertising budgets in the past two years, with a sizeable chunk of that spend going towards social media, reveals new research from BIA/Kelsey.

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14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC]

14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC]

It’s been a huge year for social media, particularly in marketing, but what’s on the horizon for the next 12 months?

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Email Beats Facebook And Twitter For Driving Purchases, Especially Amongst High Earners [STUDY]

Email Beats Facebook And Twitter For Driving Purchases, Especially Amongst High Earners [STUDY]

A new study has revealed that email continues to prove itself as the marketing method of choice for driving online purchases from websites, particularly if your target demographic includes high earners.

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