Yesterday afternoon, Twitter introduced a new program called #CreativeFavorites, honoring “great creative work done by advertising agencies on Twitter.”
Moving forward, the Twitter Advertising team will start regularly featuring innovative campaigns, along with the creative agency teams behind them, on the Twitter Advertising blog.
Big news. Now, and for the first time (both on Buffer and ANY social media platform), you can use Buffer to schedule native retweets alongside your normal content. Old school, editable RT @ retweets are also supported, and the new functionality works on the web and mobile.
So what are you waiting for?
Launching on the App Store later today and rolling out at music.twitter.com as we speak, Twitter Music is available in the US, Canada, the UK, Ireland, Australia and New Zealand, and streams music from three sources: iTunes (the default), Spotify or Rdio.
Twitter has expanded the global coverage of its Trends feature, which lets users track breaking news and hot topics that are most relevant to them, to more than 160 new locations, including (and for the first time) Belgium, Greece, Kenya, Norway, Poland, Portugal and the Ukraine.
Additionally, more than 130 new cities have also been added to existing countries that are supported by Trends.
Yesterday, Twitter announced the availability of three new types of Card, one of which will allow brands to bring users directly to their app via a Tweet.
Twitter has started rolling out a grid view feature for user photo and video galleries on Twitter.com, and users can click the “View all photos and videos” on Profile pages to to view the media content of that user which will display in a grid.
You know, like before. This isn’t really a new feature from Twitter – the grid view-style gallery was an option on Twitter.com that premiered in August of 2011 before being quietly phased out towards the end of last summer, with no official announcement – or explanation – ever made.
Over on its official Developers Blog, Twitter has announced two new fields that will be added to the metadata that is contained within all tweets, allowing developers using Twitter’s API to better filter and improve the overall quality of the stream.
A new filter attribute will let applications that display tweets by value, with a rating of “none”, “low”, “medium” and (eventually) “high”, with the latter two entries correlating with the “Top Tweets” results for searches made on Twitter.com.
Over at the AVC.com blog noted VC Fred Wilson has written about an interesting feature that he’s seen on his Twitter timeline this morning that encourages him to engage with a friend who has recently returned to Twitter after a period of inactivity.
This is an interesting development from Twitter who, like all the major social networks, continuously struggles with the problem of retention of users, and this prompt could play a significant role in keeping people interested. After all, who doesn’t like getting a “welcome back” message from a friend?