Twitter’s advertising suite launched back in 2010 and its flagship Promoted Accounts and Promoted Tweets products have become an effective way for brands of all shapes and sizes to grow an audience and boost engagement to generate leads, website traffic and conversions.
Last month we reported on news that a “buy now” button had been seen in the wild by some users of the Twitter mobile app. While this feature was not functional and only appeared for the usual very small subset of folks, it did appear to be an early indication that some form of e-commerce was coming to Twitter.
Here’s an even bigger clue: a “Payment & Shipping” option has materialised for some users of Twitter’s official Android app, which suggests that shopping functionality could be right around the corner.
Twitter experiments with at least one new feature each and every day, and while most of these are simply that – experiments – some do move out of the beta process and become system-wide.
The platform’s latest venture, which it’s testing on its usual small subset of unsuspecting users, is slightly controversial – tweets from accounts that your friends follow are appearing in your stream.
Twitter brought hashtags to the attention of the cultural masses, and it feels like hardly an hour passes now without seeing a hashtag plastered across a billboard, movie trailer or TV commercial.
However, on Twitter itself, one of the biggest problems with any single hashtag can be figuring out what it actually means. Something like #happy is pretty clear, but what does #rt usually stand for – retweet?
Twitter has released its fifth Transparency Report, a bi-annual update that aims to “provide more meaningful and constructive insight into the global government and copyright requests we receive, and their respective impact, with the goal of making this report more compelling and informative for you”.
Huge update from Twitter today that, while appearing fairly simple on first look, could be an early indication of some big changes on the platform: you can now embed tweets within tweets.
Can public shaming get people to do a better job parking their cars? A new Twitter movement says “yes.”