By Shea Bennett on December 2, 2014 12:00 PM
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Way back when in days of yore, everybody on social media was a person. That is, all the profiles on early, pioneering social platforms such as Friendster, Myspace and Facebook, were launched and managed by actual people.
Then brands came along, and we all got used to talking to brands on social. Then things got a bit weird. Brands started launching profiles for some of their products, and we all felt a bit strange chatting to @dietpepsi. It’s a canned beverage, after all. Who exactly do we think we’re talking to?
Twitter is collecting information about the apps installed on your smartphone or tablet to serve you better ads.
Called App Graph, the update will keep track on the applications on your device, but won’t collect any data from the apps themselves.
Twitter experiments with at least one new feature each and every day, and while most of these are simply that – experiments – some do move out of the beta process and become system-wide.
One of the latest experiments spotted in the wild is inbuilt analytics within tweets, which tells you exactly how well (or poorly) your tweet is doing.
Yesterday we reported on a very public snafu from Twitter chief financial officer Anthony Nato, who, while accidentally tweeting out a message that was meant to be private, seemed to indicate that Twitter was looking to buy another company.
“I still think we should buy them,” Noto wrote. “He is on your schedule for Dec 15 or 16 — we will need to sell him. I have a plan.”
Well, it turns out that company might be Shots, a selfie app that counts Canadian pop star Justin Bieber as one of its main investors.
Last week we reported on news that Twitter was now indexing every tweet published on the platform, and all of these tweets – going back to March 21, 2006, when Twitter first opened its doors – would be findable in Twitter Search.
Good stuff. Unfortunately, the API for that historical search index won’t be made available to third party developers and their Twitter apps, which is bad news for anyone who doesn’t want to use the official Twitter apps.