Yesterday afternoon, Twitter unveiled an insight-packed recap of the 2013 Video Music Awards’ performance on social media.
Overall, almost unbelievably, last year’s VMAs had a peak at 98,307 tweets per minute (TPM), whereas this year’s peaked at 306,100 TPM during Miley Cyrus and Robin Thicke’s controversial performance.
We are officially in the age of social TV, one in which 40% of American smartphone and tablet users log onto a social network – read: Twitter – when tuning into the tube.
And with last month’s global launch of Twitter TV Ad Targeting, a new service designed to enable Twitter and TV ad campaigns to be synchronized, Twitter and TV’s symbiotic relationship is stronger than ever.
Read on for the latest development.
In May, we shared the news of the beta launch of Twitter TV Ad Targeting, a new service designed to enable Twitter and TV ad campaigns to be synchronized.
Today, Twitter announced that the platform has been so successful, it’s shifting out of beta mode and is now available in the U.S. to all advertisers running national television commercials.