By Allison Stadd on August 26, 2013 7:00 PM
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We are officially in the age of social TV, one in which 40% of American smartphone and tablet users log onto a social network – read: Twitter – when tuning into the tube.
And with last month’s global launch of Twitter TV Ad Targeting, a new service designed to enable Twitter and TV ad campaigns to be synchronized, Twitter and TV’s symbiotic relationship is stronger than ever.
Read on for the latest development.
In May, we shared the news of the beta launch of Twitter TV Ad Targeting, a new service designed to enable Twitter and TV ad campaigns to be synchronized.
Today, Twitter announced that the platform has been so successful, it’s shifting out of beta mode and is now available in the U.S. to all advertisers running national television commercials.