Studies - AllTwitter

Studies - AllTwitter http://www.mediabistro.com/alltwitter The Unofficial Twitter Resource Copyright 2013 Wed, 22 May 2013 14:30:05 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 How Are Top Brands Doing With Twitter Customer Service? [REPORT]

How Are Top Brands Doing With Twitter Customer Service? [REPORT]

Earlier this year, social media analytics specialists Simply Measured conducted an analysis of how Interbrand’s Top 100 Brands were performing customer service on Twitter.

In a time when offering strong social customer service is directly tied to protecting brand identity, what steps are major brands taking to engage with their followers effectively on Twitter?

continued…

New Career Opportunities Daily: The best jobs in media.

]]> Allison Stadd http://www.mediabistro.com/alltwitter/twitter-customer-service_b42180#disqus_thread http://www.mediabistro.com/alltwitter/twitter-customer-service_b42180 http://www.mediabistro.com/alltwitter/?p=42180 Fri, 10 May 2013 15:00:17 +0000 Travellers Choose Facebook, Google+ Over Twitter When Planning Trips [STUDY]

Twitter And Facebook Not As Important As We Hoped, Says Travel Industry [STUDY]

Who on earth uses Google+?

Well, travellers, it appears, according to one study.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-trip-planning_b42058#disqus_thread http://www.mediabistro.com/alltwitter/social-trip-planning_b42058 http://www.mediabistro.com/alltwitter/?p=42058 Thu, 09 May 2013 06:00:53 +0000 Twitter Helps Us Stay In Touch (Especially When We’re Miles Apart), Says Study [REPORT]

Twitter Helps Us Stay In Touch (Especially When We're Miles Apart), Says Study [REPORT]

A new study has revealed how Twitter helps people stay in contact with friends, family and colleagues irrespective of where they are around the world.

Indeed, the further any two users are apart, the more likely it is that they will communicate with each other on a regular basis through Twitter.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/twitter-user-study_b41923#disqus_thread http://www.mediabistro.com/alltwitter/twitter-user-study_b41923 http://www.mediabistro.com/alltwitter/?p=41923 Wed, 08 May 2013 07:30:26 +0000 Time Spent Using Social Media Declines In The UK (Still 22% Of All Online Activity) [REPORT]

Time Spent Using Social Media Declines In The UK (Still 22% Of All Online Activity) [REPORT]

You probably already knew that social networking was popular in the United Kingdom, certainly if you live there, but until now you might not have been aware just how much time is spent using platforms such as Twitter and Facebook in the UK.

A new study from Experian has revealed that 22 percent of all time spent online by adult UK internet users last year involved social media, equating to a heady 13 minutes in a single hour.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/uk-online-time_b41094#disqus_thread http://www.mediabistro.com/alltwitter/uk-online-time_b41094 http://www.mediabistro.com/alltwitter/?p=41094 Tue, 30 Apr 2013 08:00:58 +0000 57% Would Not Give Up Social Media On Vacation In Exchange For A 25% Hotel Discount

57% Would Not Give Up Social Media On Vacation Even In Exchange For A 25% Hotel Discount

If your hotel offered you a 25% discount on your stay, would you take it if it meant you had to stop logging onto any social networks while on the vacation?

If you’re like 57% of respondents to a SpringHill Suites by Marriott survey, the answer would be no.

New Career Opportunities Daily: The best jobs in media.

]]> Allison Stadd http://www.mediabistro.com/alltwitter/social-media-on-vacation_b40809#disqus_thread http://www.mediabistro.com/alltwitter/social-media-on-vacation_b40809 http://www.mediabistro.com/alltwitter/?p=40809 Mon, 29 Apr 2013 10:00:07 +0000 What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC]

What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC]

So you want a Twitter Profile for your business? And maybe a Facebook Page, too. Perhaps you’re thinking about doing something on Pinterest. And you keep hearing all this good stuff about Instagram.

So you set all of these up. Done. Finished. Ready. Good to go.

Now what? How do you go about actually engaging your audience?

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/user-engagement_b40460#disqus_thread http://www.mediabistro.com/alltwitter/user-engagement_b40460 http://www.mediabistro.com/alltwitter/?p=40460 Mon, 22 Apr 2013 06:00:11 +0000 Twitter, Facebook Mostly Negative About Margaret Thatcher’s Funeral [STUDY]

Twitter, Facebook Mostly Negative About Margaret Thatcher's Funeral [STUDY]

Former British Prime Minster Margaret Thatcher, a polarising figure if ever there was one, died on April 8th, 2013, and last week we looked at interesting data that revealed that more than four in ten comments made on social media about Thatcher’s passing were negative.

Yesterday was the ex-PM’s state funeral, and both Twitter and Facebook were consumed by the public’s reaction to the day, which was rumoured to have cost a reported £10 million – a figure that many found unacceptable. Indeed, one study has suggested that almost two-thirds of all comments made on Twitter and Facebook about Thatcher’s funeral were negative.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/thatcher-funeral-reaction_b40253#disqus_thread http://www.mediabistro.com/alltwitter/thatcher-funeral-reaction_b40253 http://www.mediabistro.com/alltwitter/?p=40253 Thu, 18 Apr 2013 08:00:18 +0000 Twitter Addicts Suffer Withdrawal Symptoms When They Can’t Tweet [STUDY]

Twitter Addicts Suffer Withdrawal Symptoms When They Can't Tweet [STUDY]

Are you a Twitter addict?

Try quitting Twitter cold turkey for a few days and see what happnes. No reading tweets, no tweeting, no clever hashtagging allowed.

Why would you consider such a thing? Because if you’re a Twitter addict (and we bet you are), you’ll likely feel withdrawal symptoms – and it’s better to be aware of your addiction now and do something about it than suffer needlessly later (if you’re ever separated from the microblogging platform against your will).

And it’s just kind of fun to freak you out.

New Career Opportunities Daily: The best jobs in media.

]]> Mary C. Long http://www.mediabistro.com/alltwitter/twitter-addicts-withdrawal-symptoms_b39776#disqus_thread http://www.mediabistro.com/alltwitter/twitter-addicts-withdrawal-symptoms_b39776 http://www.mediabistro.com/alltwitter/?p=39776 Thu, 11 Apr 2013 18:00:19 +0000 The Farther From Home, The Happier We Are On Twitter [STUDY]

The Farther From Home, The Happier We Are On Twitter [STUDY]

Travel industry, here’s a little tidbit to brighten your Q4 earnings estimates: new research out of the University of Vermont reveals that the farther we are from home, the happier our tweets reflect us to be.

The study, released last week, titled “Happiness and the Patterns of Life: A Study of Geolocated Tweets,” reports that “expressed happiness increases logarithmically with distance from an individual’s average location.”

Let’s look at this a little more closely.

New Career Opportunities Daily: The best jobs in media.

]]> Allison Stadd http://www.mediabistro.com/alltwitter/happiness-on-twitter_b39660#disqus_thread http://www.mediabistro.com/alltwitter/happiness-on-twitter_b39660 http://www.mediabistro.com/alltwitter/?p=39660 Thu, 11 Apr 2013 12:00:27 +0000 The Number Of UK Twitter Users Has Doubled In The Past Two Years [STUDY]

The number of Twitter users in the United Kingdom has more than doubled in the past two years, with a February 2013 poll from Kinetic Worldwide revealing that close to one third (28 percent) of all UK internet users are now active on the micro-blogging social platform, up from just over one in ten (13 percent) in February 2011.

Almost half (47 percent) of 18-24 year-old internet users maintain a Twitter profile in the UK, with 35-44 year-olds (33 percent) also well represented.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/uk-twitter-growth_b39553#disqus_thread http://www.mediabistro.com/alltwitter/uk-twitter-growth_b39553 http://www.mediabistro.com/alltwitter/?p=39553 Wed, 10 Apr 2013 06:00:29 +0000 Men More Likely Than Women To Use Social Media Whilst On The Toilet Or Drunk, Says Poll [STUDY]

Men More Likely Than Women To Use Social Media Whilst On The Toilet Or Drunk, Says Poll [STUDY]

More than eight in 10 Facebook users and around two-thirds of Twitter users have actively used these social media sites while they are watching TV, reveals a new study.

But that’s not all. It turns out social media users are great multitaskers all round, with social media being a popular concurrent pastime whilst travelling, working and shopping, and even when using the lavatory.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-multitasking-study_b39451#disqus_thread http://www.mediabistro.com/alltwitter/social-multitasking-study_b39451 http://www.mediabistro.com/alltwitter/?p=39451 Mon, 08 Apr 2013 14:00:04 +0000 SMBs Spend Twice As Much On Email Marketing Than On Social Media [STUDY]

SMBs Spend Twice As Much On Email Marketing Than On Social Media [STUDY]

A new study of small and medium-sized businesses (SMBs) has revealed that these firms are spending the largest portion of their budgets on email marketing, committing significantly less of their financial resources to marketing on social media platforms such as Twitter and Facebook.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/business-marketing-study_b39036#disqus_thread http://www.mediabistro.com/alltwitter/business-marketing-study_b39036 http://www.mediabistro.com/alltwitter/?p=39036 Tue, 02 Apr 2013 14:00:41 +0000 79% Of People 18-44 Have Their Smartphones With Them 22 Hours A Day [STUDY]

mobile

Quick: what’s the first thing you do when you wake up?

Yawn? Hit the snooze button? Go to the bathroom? Brush your teeth?

If you’re like 80% of 18-44-year-olds, the answer is “check my smartphone.”

A new IDC Research report, conducted online with data from 7,446 Android and iPhone users ages 18 to 44 during a week in March, reveals some eye-opening mobile social media intel.

New Career Opportunities Daily: The best jobs in media.

]]> Allison Stadd http://www.mediabistro.com/alltwitter/smartphones_b39001#disqus_thread http://www.mediabistro.com/alltwitter/smartphones_b39001 http://www.mediabistro.com/alltwitter/?p=39001 Tue, 02 Apr 2013 12:00:11 +0000 75% Of Social Media Users Now Use Hashtags [STUDY]

75% Of Social Media Users Now Use Hashtags [STUDY]

What was once an informal convention confined to geeks, developers, and early adopters (pretty much one and the same, eh?), has become a mainstream element of social media for the masses.

A new study by RadiumOne reveals that a full three quarters of social media users employ hashtags.

But it gets even more surprising.

New Career Opportunities Daily: The best jobs in media.

]]> Allison Stadd http://www.mediabistro.com/alltwitter/hashtags-2_b38932#disqus_thread http://www.mediabistro.com/alltwitter/hashtags-2_b38932 http://www.mediabistro.com/alltwitter/?p=38932 Mon, 01 Apr 2013 10:00:31 +0000 Twitter Ad Revenue Expected To Reach Almost $1 Billion In 2014 (Most Of It From Mobile) [REPORT]

Market research company eMarketer has raised its forecast for advertising revenue on Twitter, with the firm predicting $582.8 million in ad spending on Twitter in 2013 and $950 million in 2014.

This is an upward revision from a previous report that forecast $800 million in ad revenue for Twitter by 2014.

New Career Opportunities Daily: The best jobs in media.

]]> Shea Bennett http://www.mediabistro.com/alltwitter/twitter-ad-mobile-revenue_b38676#disqus_thread http://www.mediabistro.com/alltwitter/twitter-ad-mobile-revenue_b38676 http://www.mediabistro.com/alltwitter/?p=38676 Wed, 27 Mar 2013 14:00:42 +0000