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Studies

46% Of UK YouTubers are on Twitter [STUDY]

46% Of YouTubers are on Twitter [STUDY]

For marketers, driving fans from their most popular social network to engage with another is a tried-and-tested technique that can often pay dividends, especially when building your brand audience on a new platform.

Typically, however, brands push Facebook fans to Twitter, Twitter fans to Facebook and both to Instagram, but if you have an especially strong presence on YouTube you might want to reconsider your strategy.

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Twitter Is Used To Share Good News, Phones Used To Share Bad [STUDY]

Twitter Is Used To Share Good News, Phones Used To Share Bad [STUDY]

When you get good news, do you quickly take to Twitter to share it with your followers? If you do, you’re not alone: a new study shows that Twitter is used more for good news, while phones are the technology of choice for sharing bad news.

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Marketers: Email STILL More Effective Than Social Media, SEO, Content Marketing [STUDY]

Marketers: Email STILL More Effective Than Social Media, SEO, Content Marketing [STUDY]

We’ve said it before and we’ll say it again: email is not dead.

Far from it, in fact: it’s going from strength-to-strength.

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American Airlines Responds to 80% of Customer Tweets Within 15 Minutes [STUDY]

American Airlines Responds to 80% of Customer Tweets Within 15 Minutes [STUDY]

The major airlines adapted to Twitter perhaps as quickly as any other industry vertical, rapidly recognising its usefulness as a medium to deliver flight information, provide updates and respond to customer support enquiries.

Indeed, it’s this latter area where American Airlines has particularly excelled, with their @AmericanAir profile responding to 99 percent of customer queries on Twitter within one hour, and 80 percent in just 15 minutes.

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Twitter: Just 5% of Social Logins (Facebook: 55%, Google+: 27%, Yahoo: 11%) [STUDY]

Twitter: Just 5% of Social Logins (Facebook: 55%, Google+ 27%, Yahoo: 11%) [STUDY]

Facebook continues to dominate social logins around the globe, with more than half now accountable to the social networking giant, reveals the latest data from Gigya.

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55% of Couples Used a Hashtag During Their #Wedding [INFOGRAPHIC]

55% of Couples Used a Hashtag During Their #Wedding [INFOGRAPHIC]

One of the biggest trends in social media is the hashtagification of everything.

And I mean everything. Of course, the use of hashtags on Twitter (and, later, Instagram and Facebook) is now absolutely the norm, with millions being shared each and every day. That volume quickly bled into “real world” usage as marketers looked to capitalise on all those social eyeballs, with hashtags very much par for the course on television shows, movie trailers and commercials. And now: weddings.

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More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY]

More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY]

The vast majority of all Twitter and Pinterest social sharing is now done via a mobile device – compared to slightly more than half of Facebook sharing – reveals a new study from ShareThis.

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46% of Journalists Open to Using Twitter for Press Releases [STUDY]

46% of Journalists Open to Using Twitter for Press Releases [STUDY]

Journalists get a lot of email, and a ton of that is made up of press releases.

How much? A new survey has revealed that the average reporter’s inbox picks up 50 press releases each week, with one in five being sent more than 100 missives every seven days.

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Just 5 Percent of Doctors Use Twitter for Professional Purposes [STUDY]

Just 5 Percent of Doctors Use Twitter for Professional Purposes [STUDY]

If you’re getting worried about that rash that just won’t go away, it’s probably not worth tweeting your doctor about it, as a new study has revealed that just one in 20 U.S. physicians use Twitter for professional purposes, reports MedData Group.

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Facebook Outperforms Twitter, Google+ For Social Brand Interactions [STUDY]

Facebook Outperforms Twitter, Google+ For Social Brand Interactions [STUDY]

Have you Liked a brand’s Facebook Page in the last four weeks? Or shared one of their photos with your friends?

Now, how recently have you done this on Twitter?

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