By Shea Bennett on October 20, 2014 9:00 AM
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Twitter has 271 million active users, but quarterly revenues of just a few hundred million dollars. Despite the latter it boasts a market capitalisation in the tens of billions.
So, is Twitter overvalued? Yes, says a new study – and they’ve asked the people who should know.
Twitter now boasts more than 271 million active users and presents a huge opportunity for brands. However, to deliver a return on the platform they need to quickly establish Twitter as both a critical touchpoint and a valuable channel for prospects and customers to connect with and keep connecting.
Which means they need to generate engagement. So what works, and what doesn’t?