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Studies

Young People Don’t Trust Twitter As Much As You Think [STUDY]

Young People Don't Trust Twitter As Much As You Think [STUDY]
A new study suggests that young people aren’t as susceptible to believing everything they see on Twitter as you might think.

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Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Social media has quickly established itself as an efficient and relatively cost-effective way for brands of all shapes and sizes to build a relevant, engaged audience to drive awareness and website traffic, but is that attention converting into sales?

No, says a new study, which suggested that social media accounted for just 1 percent of orders to U.S. retail websites from digital marketing channels in the first quarter of 2014.

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27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]

27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]

Much has been made of Twitter’s connection with TV, often by Twitter themselves – the company is betting big that its circular relationship with the major networks and their biggest shows is beneficial to all parties.

However, right now at least that synergy isn’t clear. Last month an NBC exec suggested that Twitter does not increase TV viewers, and new data from YouGov could provide some indication why.

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89% Of UK B2B Marketers Now Use Twitter [STUDY]

89% Of UK B2B Marketers Now Use Twitter [STUDY]

Twitter has always been a popular tool for business to business (B2B) brand marketing and new data reveals that almost nine in 10 B2B marketers in the United Kingdom now use the platform.

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Twitter App Usage Grew 14% In The Past 6 Months [STATS]

Twitter App Usage Grew 14% In The Past 6 Months [STATS]

Twitter’s monthly active user growth problem is well documented, and everyday use of the platform actually fell 3 percent in the past six months, says GlobalWebIndex.

But there’s some good news for Twitter, as the same study revealed that use of the Twitter app is actually up 14 percent over the same period – beating Facebook, Google+ and YouTube.

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We’re Using Twitter, Facebook Less, Instagram, Tumblr More, Says Data [STUDY]

We're Using Twitter, Facebook Less, Instagram, Tumblr More, Says Data [STUDY]

While Facebook remains the biggest social network by almost every metric that matters – an eye-opening 82 percent of internet users worldwide (excluding China) now have a Facebook account – active usage of the platform has actually fallen over the past six months, reveals new data from GlobalWebIndex.

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B2B Marketers Are Still Struggling To Measure Social Media ROI [STUDY]

B2B Marketers Are Still Struggling To Measure Social Media ROI [STUDY]

How do you measure social media return on investment (ROI)?

Since the dawn of social networking, evaluating the performance of brand campaigns has proven to be a difficult nut to crack, particularly for business to business (B2B) organisations. Indeed, just 16 percent of B2B marketers in the United Kingdom believe that they are able to consistently measure social media ROI, with two in five having almost no success.

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99% Of Shared Blog Content Is Posted To Facebook And Twitter [STUDY]

99% Of Shared Blog Content Is Posted To Facebook And Twitter [STUDY]

76 million people will read blogs in the U.S. in 2014 – roughly one quarter of the population – and close to two in five will use Twitter when sharing those posts, reveals a new study.

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UK Consumers Prefer Email (And Don’t Like Social Media) For Brand Marketing Messages [STUDY]

UK Consumers Prefer Email (And Don't Like Social Media) For Brand Marketing Messages [STUDY]

Consumers of all ages in the United Kingdom overwhelmingly prefer to receive their marketing messages from brands via email, with social media the least preferred channel, reveals a new study.

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Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY]

Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY]

Consumers typically have a more positive interaction with brands that they engage with on Twitter than other social networks, suggests a new study.

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