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Studies

One in Three Teenagers Have Met Strangers After Connecting on Social Media [STUDY]

One in Three Teenagers Have Met Strangers After Connecting on Social Media [STUDY]

A third of 15 to 18 year-olds in the United Kingdom have met a person in “real life” after originally connecting with them for the first time on social media, reveals a new study.

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44% of Millennials use Facebook, Twitter for Travel Plans [STUDY]

44% of Millennials Use Facebook, Twitter for Travel Plans [STUDY]

When planning a trip or holiday, do you ever turn to Facebook or Twitter for research and advice?

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CEOs: Twitter is the Most Overvalued Tech Company [STUDY]

CEOs: Twitter is the Most Overvalued Tech Company [STUDY]

Twitter has 271 million active users, but quarterly revenues of just a few hundred million dollars. Despite the latter it boasts a market capitalisation in the tens of billions.

So, is Twitter overvalued? Yes, says a new study – and they’ve asked the people who should know.

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The 2 Best Ways to Get Asia-Pacific Social Media Users to Share Your Content [STUDY]

The 2 Best Ways to Get Asia-Pacific Social Media Users to Share Your Content [STUDY]

If you’re using social media platforms such as Twitter, Facebook and Instagram to promote your products or services to users in the Asia-Pacific (APAC) region, what’s the best way to get them to become advocates for your brand and share your updates with their friends and families?

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48% of Marketers Using Social Media for Retargeting, Planning to Spend More [STUDY]

48% of Marketers Using Social Media for Retargeting [STUDY]

Almost nine in 10 U.S. marketers use retargeting as part of their digital advertising strategy, and 56 percent of those currently abstaining plan to get involved in the next 12 months, reveals a new study.

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Gamers are Highly Active on Social Networks, Prefer Facebook to Twitter [STUDY]

Gamers are Highly Active on Social Networks, Prefer Facebook to Twitter [STUDY]

Social networks are very important to gamers.

Nine in 10 have an account on Facebook and more than six in 10 have used YouTube, Google+ and Twitter, reveals a new study, with just 7 percent not using any social network at all.

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Twitter Engagement Report: Latest Industry Research From 3+ Million Tweets [STUDY]

Twitter Engagement Report: Latest Industry Research From 3+ Million Tweets [STUDY]

Twitter now boasts more than 271 million active users and presents a huge opportunity for brands. However, to deliver a return on the platform they need to quickly establish Twitter as both a critical touchpoint and a valuable channel for prospects and customers to connect with and keep connecting.

Which means they need to generate engagement. So what works, and what doesn’t?

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Teens Prefer Twitter to Facebook (But Instagram is Number One) [STUDY]

Teens Prefer Twitter to Facebook (But Instagram is Number One) [STUDY]

Teenagers are a fickle bunch, prone to leaping from one thing to another as soon the latter becomes cool and the former obsolete – in their minds, at least.

The peaks and troughs in social media activity perhaps epitomises this as well as anything, and a new study has revealed that Facebook usage has dropped off significantly amongst teens this year, and it’s Instagram that is picking up the spoils.

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7 Reasons Why SMBs Use Social Media [STUDY]

7 Reasons Why SMBs Use Social Media [STUDY]

Social media has quickly proven itself to be an asset for brands of all shapes and sizes across almost every industry around the globe, but it’s been especially valuable for small and medium-sized businesses (SMBs). Platforms such as Twitter and Facebook give SMBs affordable and effective marketing opportunities that scale alongside their business growth, allowing them to reach new prospects and engage with existing customers.

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Men Are From LinkedIn, Google+ & YouTube, Women Are From Twitter, Instagram & Pinterest

Men Are From LinkedIn, Google+ & YouTube, Women Are From Twitter, Instagram & Pinterest

Who is more active on social media: men or women?

It’s an expansive question. 74 percent of internet users use social networking sites, with women (76 percent) having a slight edge over men (72 percent). But when you drill down to a platform-by-platform level, the diversity might surprise you.

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