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Studies

96% of Brands Worldwide Use #Twitter

96% of Brands Worldwide Use Twitter

The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study.

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Political Users See More Political Content on #Twitter Than #Facebook

Political Users See More Political Content on Twitter Than Facebook

About two in five (41 percent) of Twitter users who are very interested in politics report that at least half of the updates that they see are political, compared to just over one quarter (26 percent) of Facebook users who say the same, reveals a new study.

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Users Share Content on #Facebook and #Twitter for Different Reasons

Users Share Content on Facebook and Twitter for Different Reasons

Why do you share on Twitter?

If you’re like 79 percent of Canadian respondents to a recent poll, it’s to endorse content. Conversely, just 32 percent of those surveyed use Facebook to endorse content, which is just one of the different ways people use both platforms.

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More Voters Following Political Leaders on Social Media, Says Study

More Voters Following Political Leaders on Social Media, Says Study

16 percent of registered voters now use platforms such as Twitter and Facebook to follow political candidates, parties and elected officials, reveals a new study from Pew Research.

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Nurses @ Work: Digital & Social Media Habits [INFOGRAPHIC]

Nurses @ Work: Digital & Social Media Habits [INFOGRAPHIC]

Almost three-quarters (73 percent) of healthcare respondents to a recent survey said that organisational policies strictly prohibit direct patient care staff to have any interaction with patients on social media sites.

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The 100 Companies We Most Want to Work For (Google 1st, Apple 2nd, Facebook 5th, Twitter 23rd)

The 100 Companies We Most Want to Work For (Google 1st, Apple 2nd, Facebook 5th, Twitter 23rd)

LinkedIn has just published its list of the 100 most desirable employers to work for. Tech companies dominated the upper echelons of the report, occupying four of the first five spots.

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Advertisers Are Moving Funds From Print, TV And Display (But Not Social) Into Mobile

Advertisers Are Moving Funds From Print, TV And Display (But Not Social) Into Mobile

A new study has revealed that a large number of advertisers are planning to shift funds away from traditional ad formats into mobile ads over the next 12 months, but social media spend, both owned and paid, won’t be heavily depleted.

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Twitter Not Top Spot for Influencing Holiday Shoppers

Twitter Not Top Spot For Influencing Holiday Shoppers

A Twitter-commissioned report last holiday season indicated that the platform was a top spot for holiday shopping referrals. But a new study by PunchTab kinda blows that idea out of the water (que visual of fail whale parts flying everywhere).

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Social Networking Number One Amongst All Mobile App Users, Age Groups in Australia

Social Networking Number One Amongst All Mobile App Users, Age Groups in Australia

Social networking is the top mobile app category in Australia, both overall and amongst every major age demographic, reveals a new study.

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40% of Twitter Profiles Use an Adblocker

40% of Twitter Profiles Use an Adblocker

New platform Ello is generating interest with the promise of advertising-free social networking, positioning itself as the “anti-Facebook” within the space.

Of course, it’s not just Facebook that shows ads to social media users; Twitter does, too. However, a new study has revealed that two in five Twitter users have an adblocker installed on their internet browser, second only behind Reddit amongst all social channels.

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