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Studies

One In 10 Have Quit Twitter In The Past Year [STUDY]

One In 10 Have Quit Twitter In The Past Year [STUDY]

New data has revealed that one in 10 social media users in the United Kingdom stopped using Twitter over the past 12 months, with loss of interest in the platform cited as the main reason.

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Which Apps And Platforms Drive The Most Twitter Shares? [STUDY]

Which Apps And Platforms Drive The Most Twitter Shares? [STUDY]

Which platforms and apps do you use when sharing to Twitter?

If you’re like 85 percent of users, it’s the Twitter.com website that drives the bulk of your shares, ahead of the tweet button (71 percent), Twitter for iPhone (64 percent), Instagram (35 percent) and iOS (30 percent).

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Are You Following Socialbots On Twitter? [STUDY]

Are You Following Socialbots On Twitter? [STUDY]

Researchers recently let 120 socialbots loose on Twitter. And not only did these bots infiltrate social groups, many of them became quite influential.

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How Many Millennials, Gen Xers And Baby Boomers Use Facebook, Twitter And Instagram? [STUDY]

How Many Millennials, Gen Xers And Baby Boomers Use Facebook, Twitter And Instagram? [STUDY]

59 percent of millennials have a Twitter account, with slightly more than one quarter using the service on an active basis, reveals new data from GlobalWebIndex.

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Financial Professionals Are Seeing The Value In Social Media [STUDY]

Financial Professionals Are Seeing The Value In Social Media [STUDY]

U.S. financial professionals are now starting to recognise the value in social media platforms such as Twitter and Facebook, reveals a new study.

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Twitter Expected To Grow By Almost 25% In 2014 As Asia Becomes Biggest Audience [STUDY]

Twitter Expected To Grow By Almost 25% In 2014 As Asia Becomes Biggest Audience [STUDY]

Twitter’s user base is on track to grow by 24.4 percent in 2014 as the platform gains a greater share of its total audience from countries in the Asia-Pacific region, suggests new data from eMarketer.

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The BBC Is The Most Shared News Brand on Twitter [STUDY]

The BBC Is The Most Shared News Brand on Twitter [STUDY]

A new study has revealed that the BBC is both a leader in global breaking news and the most retweeted news source on Twitter.

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Young People Don’t Trust Twitter As Much As You Think [STUDY]

Young People Don't Trust Twitter As Much As You Think [STUDY]
A new study suggests that young people aren’t as susceptible to believing everything they see on Twitter as you might think.

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Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Social media has quickly established itself as an efficient and relatively cost-effective way for brands of all shapes and sizes to build a relevant, engaged audience to drive awareness and website traffic, but is that attention converting into sales?

No, says a new study, which suggested that social media accounted for just 1 percent of orders to U.S. retail websites from digital marketing channels in the first quarter of 2014.

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27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]

27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]

Much has been made of Twitter’s connection with TV, often by Twitter themselves – the company is betting big that its circular relationship with the major networks and their biggest shows is beneficial to all parties.

However, right now at least that synergy isn’t clear. Last month an NBC exec suggested that Twitter does not increase TV viewers, and new data from YouGov could provide some indication why.

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