AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Tools

Hedonometer Tracks Twitter Happiness (And Sadness)

Some days you get a definite sense that something is off on Twitter. People seem angry or worried one day, extra-happy and goofy the next – it’s the land of 10,000 mood swings.

Ever wonder if your experiences on Twitter jibe with the rest of the Twitterverse? This hedonometer provides an answer.

Read more

One Less Way To Target Twitter Followers As Listorious Joins Muck Rack

In a move that brings to mind the song “don’t know what you’ve got till it’s gone,” Listorious is no more.

The self-curated Twitter list targeting tool, a favorite of many, has gone quietly into that good night – but there may be a light at the end of the tunnel.

Read more

Brands Must Be Ready To Respond In Real-time To Social Media Situations (Like This One)

American Airlines had a little problem yesterday when a computer glitch cancelled its flights, stranding travelers. The airline was slammed with angry tweets and found themselves in the midst of a potentially damaging social media situation, while trying to deal with everything else that went along with the outage.

We know your company probably isn’t a huge airline, but let’s think about this in scale: Do you have employees ready to monitor and respond to a company major event once it hits social media?

If your company has a “what to do when the media calls for comment” section in its handbook, but nothing about social media response, take a page from how American Airlines handles such situations – and then get to work on updating that handbook. Unless you’re a fan of learning things the hard way – then do nothing and await the inevitable communications nightmare.

Read more

Drive Over-The-Top Twitter Engagement With Offerpop [VIDEO]

Want to launch a viral Twitter campaign in minutes? Who wouldn’t, right?

But it isn’t that easy. And we bet you often feel frustrated or just aggravated that you can’t effectively track your efforts.

If any of those statements ring true to you, you’ll want to check out Offerpop. They’ve figured out a way to organize social data across platforms – not only that, they’ve made it easily (and eerily) actionable.

Read more

Track SXSW Trends To Promote Your Brand

You know everywhere online will be consumed by SXSW chatter next week – and it’s already starting. Instead of letting it annoy you, how about using the endless chatter to your advantage?

And knowing which topics are trending at SXSW is key. Fortunately, there’s a spot where you can do just that!

Read more

Twitter Partners With Nielsen To Provide Brand Impact Metrics And New Survey Tool

Want to know how effective your brand is on Twitter? Even better – want to know how to improve your brand’s impact on the platform as well?

Well, your favorite microblogging platform just released a survey tool that could take audience targeting to the next level.

Read more

Curate The Best Content Web-Wide With Rallyverse

Content makes the social web go round, but finding the right content to share on your company’s social networking properties is NOT a simple task most days. Sure, you can slap any ol’ thing on your Facebook page or Twitter every day and be done with it – but then why be there at all? What’s the point?

Wouldn’t it be great to consistently find trusted, highly viral content relevant to your industry that helps establish your company’s standing as a thought leader?

Here’s how you can do just that.

Read more

Want To Have Conversations On Twitter? Reserve A Nest!

Twitter has this silly problem – conversations don’t really happen there.

Sure, you can START a conversation and then move it to direct message or email, but having a threaded conversation extend beyond a specific moment in time is pretty difficult . . . unless you have a nest.

Read more

Professor Wins Twitter Mood Predictor Patent

We know researchers are using Twitter to predict and track illnesses. And it can even tell us which places appear to be the most angry (based on large-scale tweet data sentiment analysis), but one professor thinks it can also be used to predict the stock market.

And he just won a patent that brings him one step closer to making this thought a reality.

Read more

Why Companies Must Monitor Twitter Beyond The @Mention [STUDY]

Did you know that, “on average, only 3% of tweets referencing companies carry the “@” symbol?”

What does this mean for your brand? If your company’s social engagement relies on being notified by Twitter when you get an @mention, you’re going to miss A LOT of tweets. Most of them, actually.

It’s time to learn how to listen better on Twitter.

And this study from Conversocial will show you just how dire the situation really is.

Read more

<< PREVIOUS PAGENEXT PAGE >>