American Airlines had a little problem yesterday when a computer glitch cancelled its flights, stranding travelers. The airline was slammed with angry tweets and found themselves in the midst of a potentially damaging social media situation, while trying to deal with everything else that went along with the outage.
We know your company probably isn’t a huge airline, but let’s think about this in scale: Do you have employees ready to monitor and respond to a company major event once it hits social media?
If your company has a “what to do when the media calls for comment” section in its handbook, but nothing about social media response, take a page from how American Airlines handles such situations – and then get to work on updating that handbook. Unless you’re a fan of learning things the hard way – then do nothing and await the inevitable communications nightmare.
Want to launch a viral Twitter campaign in minutes? Who wouldn’t, right?
But it isn’t that easy. And we bet you often feel frustrated or just aggravated that you can’t effectively track your efforts.
If any of those statements ring true to you, you’ll want to check out Offerpop. They’ve figured out a way to organize social data across platforms – not only that, they’ve made it easily (and eerily) actionable.
You know everywhere online will be consumed by SXSW chatter next week – and it’s already starting. Instead of letting it annoy you, how about using the endless chatter to your advantage?
And knowing which topics are trending at SXSW is key. Fortunately, there’s a spot where you can do just that!
Want to know how effective your brand is on Twitter? Even better – want to know how to improve your brand’s impact on the platform as well?
Well, your favorite microblogging platform just released a survey tool that could take audience targeting to the next level.
Content makes the social web go round, but finding the right content to share on your company’s social networking properties is NOT a simple task most days. Sure, you can slap any ol’ thing on your Facebook page or Twitter every day and be done with it – but then why be there at all? What’s the point?
Wouldn’t it be great to consistently find trusted, highly viral content relevant to your industry that helps establish your company’s standing as a thought leader?
Here’s how you can do just that.
Twitter has this silly problem – conversations don’t really happen there.
Sure, you can START a conversation and then move it to direct message or email, but having a threaded conversation extend beyond a specific moment in time is pretty difficult . . . unless you have a nest.
We know researchers are using Twitter to predict and track illnesses. And it can even tell us which places appear to be the most angry (based on large-scale tweet data sentiment analysis), but one professor thinks it can also be used to predict the stock market.
And he just won a patent that brings him one step closer to making this thought a reality.
Did you know that, “on average, only 3% of tweets referencing companies carry the “@” symbol?”
What does this mean for your brand? If your company’s social engagement relies on being notified by Twitter when you get an @mention, you’re going to miss A LOT of tweets. Most of them, actually.
It’s time to learn how to listen better on Twitter.
And this study from Conversocial will show you just how dire the situation really is.
Ever try to follow a #hashtag chat and get annoyed by certain folks posting irrelevant tweets that muck up the stream?
Tweetdeck now offers a way for you to wash that junk right out of your feed, with column filters.