Skip The Sales Pitch When Tweeting Your Articles
There’s nothing more hated than a pushy salesman on Twitter. So avoid going overboard trying to “sell” your online story to garner engagement. Instead, says Will Scott, CEO of Search Influence, hone in on the concepts your stories stand for.
“People won’t typically ‘like’ your product. They’re going to like ideas, emotions and causes for which your product may stand,” said Scott.
Sara Wilson, a senior editor for The Huffington Post, suggests skipping the headline altogether when constructing a related tweet. “Make it personal. Tweet a question, a joke, a hint of what’s to come,” she said. “Make it conversational; it should not seem like it’s coming from a bot.”
Get more strategies in 9 Ways to Get More Comments, Tweets and Likes for Your Story.
The LA Kings may not be the most popular hockey team in the NHL, but it just might be the sassiest – and the smartest when it comes to social media. After beating the Canucks 4-2 at the Game 1 opener in Vancouver, the official
Is it time to say goodbye to the all-too-common disclaimer seen on social networking accounts telling us that “retweets do not imply endorsement?” It seems we’re abusing it and using it as an excuse to post whatever we want without consequence. Should this trend continue or should we own up to the fact that
So somebody unfollowed you, huh?
While the
Welcome to Twitter.
Some would argue that @MayorofLondon seems to pretty clearly represent the Twitter stream of the Mayor of London, regardless of who that person is. Others may disagree with this statement – like Boris Johnson, the current Mayor of London, who changed the name of the account to @BorisJohnson on day one of the mayoral election campaign, taking 200k+ Twitter followers with him. He has since changed it back, but it raises an interesting question and one we’ll see more often: who owns your Twitter account?
Uh oh. That last tweet you sent sparked some wildfire among your followers, and now they’re flaming you. Maybe it was in bad taste, maybe you used a tad too much profanity for some, or maybe they’re just a little sensitive today.
We know, we know… you’re busy.
“IDK when but ill CUL8R!” “ive alrdy bn shpin n planned mah partay n its only 10!!1!” “txtspk iz waaaay over8ed” 




Nadine Cheung
Editor, The Job Post
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