Twitter Marketing - AllTwitter

Having Twitter Followers Isn’t Enough, You Need Actionable Intel On Them (Like This)

Mary C. Long — Wed, 01 May 2013 18:15:02 +0000

So you’ve accumulated a ton of Twitter followers for your brand – now what?

You need some actionable intel on them to make “social” work the way it’s meant to: With an eerie targeting ability that helps you sell your products and services to people based on who they are and what they like.

Sound too creepy-good to be true? It isn’t.

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Vine App Update Allows Front-Facing Videos, To Delight Of Wiseasses Everywhere

Mary C. Long — Tue, 30 Apr 2013 18:00:46 +0000

Online is playground for wiseasses. Twitter knows this (how could it not?) and now, by extension or osmosis or what have you, so does Vine.

And the six-second video maker just released an update that demonstrates its complete ninja-like mastery of this knowledge. Yep, this feature is going to make you stop and try Vine right this second, if you haven’t already. Even savvy businesses will love this new ability because it just makes too much sense: The ability to shoot front-facing videos.

Can you hear the people practicing in front of their phones right now? Because they are.

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#TornadoWeek Tweets Creating Ruckus At The Weather Channel

Mary C. Long — Tue, 30 Apr 2013 16:00:15 +0000

Some places are really good at harnessing the power of Twitter – and others are so GREAT at it, it blows you away.

Take the Weather Channel for instance. They’ve decided to actually harness tweets (for reals) by using them to power the wind speed in the office as it blows (with increasing power) on poor interns trying to do their work.

It’s not only a great idea, it’s pretty fun to watch! (There’s also a live feed.)

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When Will Businesses Learn That Piggybacking On Trending Tragedies Is A Bad Idea?

Mary C. Long — Thu, 18 Apr 2013 20:00:50 +0000

Repeat after me: I will NEVER use a trending tragedy to market my brand. And I will teach my employees to never do this either – or they’ll be fired on the spot.

Now read this post to see why that pledge is necessary and to marvel at the extreme insensitivity some people demonstrate online.

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Baseball Video Game, MLB The Show, Is Vine MVP

Mary C. Long — Wed, 17 Apr 2013 20:10:53 +0000

With trending hashtags, Vines are bound to continue building steam. Time to hop on board, businesses!

To help you accomplish this (and to help you NOT get tangled in Vine), we’ve shared best business guidelines as well as some hilarious Vines and cool Vines to get your creative juices flowing.

And now, predictably, a video game has taken Vine to the next level. Talk about marketing magic.

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Retweets And Replies For The Asking On Twitter

Mary C. Long — Thu, 11 Apr 2013 22:00:31 +0000

When you tweet, do you include a call to action? How about a request for retweets or replies?

Sure, including “please retweet” in every tweet isn’t only annoying, it’s a waste of precious characters – but if used sparingly, adding such a call to action might actually help you a bit.

Says who? These guys.

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Taking A Deeper Dive Into Twitter Ad Targeting

Guest Author — Tue, 09 Apr 2013 16:00:19 +0000

Since launching its advertising platform three years ago, Twitter evolved its offerings at a staggering pace. Due to the lack of data it requires users to provide, Twitter may lag behind Facebook in demographic targeting, but has and will continue to use its real-time nature as a key differentiator from competitors in the social media advertising space.

Here’s a quick refresher on the targeting options Twitter currently offers for its Promoted Tweets products:

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Psychographic Twitter Insights Take Your Brand Beyond Mentions And Retweets

Mary C. Long — Wed, 27 Mar 2013 20:00:13 +0000

There’s a reason why Twitter’s ad revenue is expected to reach $1 billion in 2014 – it really IS the best bang for your marketing buck.

But although marketing on Twitter can be a significant boon to your business – do you know what’s even better? “Identifying where Twitter users exist elsewhere on the Web.” And PeekAnalytics does just that.

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#TheFollowing Sets A Social TV Standard With Giveaways And #ShockCam

Mary C. Long — Mon, 25 Mar 2013 18:00:40 +0000

Want to know how to incorporate Twitter into your advertising? Take a look at the latest happenings in social TV and you’re sure to be inspired.

For example, the new TV show The Following is going all out with Twitter interaction, even incorporating Vine into its advertising. If you’re a viewer, check this out for how to win stuff while you watch – and if you’re a marketer, watch and learn, young Jedi.

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Tweets Increase Brand Purchases And Twitter’s Updated Ad Center Helps Track It

Mary C. Long — Thu, 14 Mar 2013 14:30:18 +0000

Did you know that shoppers exposed to brand tweets are more likely to visit brand sites? They’re also more likely to consider that brand when they’re ready to buy and – guess what? They’re also more likely to make a purchase.

That’s all according to a study recently performed (and just published) by Twitter (more on THAT below).

And fortunately, this all coincides with Twitter’s updated ad center so you can better track the potential shoppers that are exposed to your marvelousness.

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Drive Over-The-Top Twitter Engagement With Offerpop [VIDEO]

Mary C. Long — Wed, 13 Mar 2013 21:20:55 +0000

Want to launch a viral Twitter campaign in minutes? Who wouldn’t, right?

But it isn’t that easy. And we bet you often feel frustrated or just aggravated that you can’t effectively track your efforts.

If any of those statements ring true to you, you’ll want to check out Offerpop. They’ve figured out a way to organize social data across platforms – not only that, they’ve made it easily (and eerily) actionable.

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The White House Put A #JediMindMeld On Twitter

Mary C. Long — Fri, 01 Mar 2013 18:00:28 +0000

Who knows how to get the Twitterverse buzzing faster than the latest 4Chan meme? The White House.

They’re so good at it actually, that one is left wondering if this latest gaffe by President Obama (and the Twitteriffic response that followed) wasn’t actually an intentional slip-up?

Either way, these folks know their stuff and have, again, taken over Twitter. But is it enough to sway public opinion?

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Curate The Best Content Web-Wide With Rallyverse

Mary C. Long — Thu, 28 Feb 2013 18:30:18 +0000

Content makes the social web go round, but finding the right content to share on your company’s social networking properties is NOT a simple task most days. Sure, you can slap any ol’ thing on your Facebook page or Twitter every day and be done with it – but then why be there at all? What’s the point?

Wouldn’t it be great to consistently find trusted, highly viral content relevant to your industry that helps establish your company’s standing as a thought leader?

Here’s how you can do just that.

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Why Companies Must Monitor Twitter Beyond The @Mention [STUDY]

Mary C. Long — Tue, 19 Feb 2013 20:30:50 +0000

Did you know that, “on average, only 3% of tweets referencing companies carry the “@” symbol?”

What does this mean for your brand? If your company’s social engagement relies on being notified by Twitter when you get an @mention, you’re going to miss A LOT of tweets. Most of them, actually.

It’s time to learn how to listen better on Twitter.

And this study from Conversocial will show you just how dire the situation really is.

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Why Isn’t Your Company ‘Social Intent Marketing’ On Twitter?

Mary C. Long — Fri, 15 Feb 2013 18:30:40 +0000

Have you ever tweeted a complaint to a company and been frustrated by the lack of response? Old news, right?

How would you feel about getting a tweet back from that company’s competitor offering a solution or a deal to switch to them? Sounds lovely, doesn’t it?

Well, it isn’t happening so much on Twitter yet, but things are headed that way – fast. And smart marketers are taking note.

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