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Twitter Marketing

Promoted Trends Now Cost $200k. Is The Return On Investment Worth It?

It wasn’t too long ago that promoted trends would run you around $100-$120k. And when they initially came out, you could snag one for a mere $70-$80k!

But not anymore. If you want a promoted trend these days, be prepared to fork over $200k.

Does that sound like something for only the “cash crazy” to consider? Maybe . . . or maybe it’s an investment you can’t afford NOT to make.

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Proactive Customer Service Made Simple: Conversocial

If your company exists and has customers, it should be monitoring social media – not only for complaints, but for leads as well.

Smart businesses know that keeping a customer makes MUCH more sense than finding a new customer to replace the one you lost. And they also know that while happy customers tell their friends about you and refer new business, unhappy customers tell the WORLD and can destroy you.

If making sense of the noise on Twitter gives your CEO heart palpitations, we have a service that will help you organize customer feedback and save that executive a trip to the ER.

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Twitter Blows Up As ‘Poppy_Powers,’ The Voice Behind HMV’s Twitter Hijacking Is Revealed

We told you about HMV’s Twitter troubles yesterday and today we bring you the woman behind the tweets: @Poppy_Powers.

And guess what? It seems she’s swamped with social media job offers since this happened.

Looks like there are a few lessons here for executives AND social media managers, hmm? Let’s take a stroll through her tweets to learn a bit more about what happened.

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Twitter Releases Report Detailing Its Impact On Social TV

Is Twitter  your “second screen to TV?” If you ever tweet while watching TV, your answer is yes. And if you don’t tweet while watching TV now – you will. Oh  yes, you will.

How many ads do you see with hashtags now? And how many of your favorite shows have characters live-tweeting?

Twitter is taking over TV and both entities are VERY happy about the blossoming partnership. A report released by Twitter detailing its impact on this “Social TV ” phenomenon tells you why.

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AP Sharing Sponsored Tweets And Panicking Reporters

The Associated Press (AP) is blazing a trail for online news outlets this week, with its announcement today that it will be sharing sponsored tweets during CES.

Does this surprise and/or worry you? If so, you’re not alone, but you may be worrying needlessly.

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Hashtag Battle Fridays Show How To Engage An Audience With Fun Ideas

Promoting your business on Twitter can be tricky. You don’t want to just spam folks with links to your blog posts, yet creating a personality for your brand has its drawbacks.

What if there was another way? Mass Relevance seems to have found one – and we have suggestions for a couple more.

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8 Stats Showing Why Your Company MUST Tweet In The New Year [STUDY]

If your company STILL isn’t on Twitter, we have some stats that may help you make the case to higher ups.

We told you earlier that 71 percent of users who receive positive customer support through a brand on a social channel go on to recommend them to their friends, but we know that isn’t enough hard data for some naysayers. But THIS should be:

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Pinterest Picks Up Instagram’s Ball And Runs With It

Instagram make have been justified in its decision to stop helping users to post their pretty pics to Twitter, but it may have been a foolish move in the game of social media platform dominance.

Pinterest appears to have joined forces with Twitter – or to have at least decided to kneel before Zod. Mwahahaha.

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Here’s How To Help Your Follower Count Explode On Twitter

Yes, we know the number of followers you have doesn’t tell the full story and is actually pretty meaningless if they aren’t real followers engaging in “authentic” conversations with you/your brand and blah blah blah – BUT, we also know this number still matters to you. Deep down, it does.

So you’ll be delighted to learn that Twitter just released a case study showing how you can help your follower count explode. And the best part? It’s a pretty simple “to do.”

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View Top Tweets In Google Analytics With Campalyst Plugin

Want to know which tweets (and which Twitterers) generate the most traffic for your site?

Now you can – thanks to this handy Google Analytics tweet plugin from Campalyst.

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