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Unicef Tops The 2012 Social Charity Index [STUDY]

Charity has found a natural home on social media – we’ve previously looked at the success of U.S. nonprofits here and here – with users across platforms such as Twitter and Facebook more than happy to raise awareness of major issues and to share updates about causes and events.

Visceral Business have unveiled their Charity Social Index 2012, which is the result of two months collaboration with UK charities. Visceral analyzed how the major nonprofits were using social media, ranking them using key metrics to produce an overall score.

Unicef topped the survey, beating last year’s winner Cancer Research UK, who finished second. The Heart Foundation rounded out the top three.

(Source: Visceral Business.)

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