For brands and businesses, what’s the difference between social media and good, old fashioned marketing?
Are platforms like Twitter, Facebook and LinkedIn, and the features and opportunities they provide, really all that different from the tools of yesteryear?
Or is it simply the medium that has changed, while the tried-and-tested concepts of marketing are still very much in place?
This infographic from Toushenne takes a look at the differences between classic and social media marketing.
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