As new channels of online marketing emerge year by year, what should content marketers focus on?
Content Crossroads created an infographic that offers a glimpse into the past, present, and future of content.
Whereas in the past, the main marketing channel was a static website, today, 53% of companies find new customers through Twitter, 90% of bloggers use Facebook (which means marketers need to be there, too) and 87% of agency marketers consider video to be the most popular form of content marketing.
What about the future?
- Digitally Engaged Moms Can Be Your Best Customers, If You're Smart About It [INFOGRAPHIC]
- Want More Retweets On Twitter? Use An Exclamation Point! [STUDY]
- Social Media And Natural Disaster Response [INFOGRAPHIC]
- Twitter's Role In Science Publication And Communication [INFOGRAPHIC]