Did you know that social media is the number one tactic of content marketers, favoured by almost nine in ten (87 percent)?
This excludes blogs, which are still used by 76 percent of marketers, with website articles, newsletters and in-person events also popular.
B2B marketers use 13 different content marketing tactics on average, and web traffic is cited as the number one measure of success, ahead of sales lead quality, social media sharing, sales lead quantity and SEO ranking.
This visual from Get Smart Content looks at content marketing projections for 2014.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]