When Cricket Australia encouraged its players to use Twitter, they probably didn’t intend for it to be used as a dating service for romantically down on their luck Cricket stars, but that’s just what Michael Clarke, captain of the Australian cricket team, did. Once again, sports franchises are caught between the advantages of using social media as an advertising tool and the challenges of actually allowing athletes to Tweet.
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Starting November 3, learn how to reach influencers, build followers, and engage a community in your brand! Taught by the former marketing director at Conde Nast Digital, Jim Hopkinson will teach you how to use analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you're reaching your followers when they're listening. Register now!