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Cricket Captain Refuses to Quit Twitter After Dating Fiasco

When Cricket Australia encouraged its players to use Twitter, they probably didn’t intend for it to be used as a dating service for romantically down on their luck Cricket stars, but that’s just what Michael Clarke, captain of the Australian cricket team, did. Once again, sports franchises are caught between the advantages of using social media as an advertising tool and the challenges of actually allowing athletes to Tweet.

Read more at Social Times

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