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Archives: April 2011

Revealed: The 10 Countries Most Addicted To Twitter

New research from digital marketing research company comScore was released this week that measures the level of Twitter’s penetration around the world on a country-by-country basis.

The study unveils the top 10 countries where Twitter has the greatest reach amongst the online population, and reveals a surprising winner.

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So, How Many Extra Servers Has Twitter Installed To Handle The Royal Wedding?

In case you haven’t heard, there’s a Royal Wedding tomorrow.

Yep: Prince William and Catherine ‘Kate’ Middleton are getting married at Westminster Abbey in London at 11am sharp. I know, right? You’d have thought the media would have picked up on it.

However you feel about such frivolity this will be a big deal, certainly when it comes to internet reportage. And all social media channels will be hit hard, too. So: how many extra servers has Twitter installed to ensure that things run super smoothly on this biggest of days?

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Good News, Everyone! Your Twitter Engagement Level Might Be As High As 0.46%

The number of followers you have on Twitter has always been a dubious and highly-debatable measure of success. Your level of engagement (mentions, retweets, clicks) is a much better indication of true influence.

Moreover, when you consider that at any one time the actual number of people paying attention to you on Twitter is frighteningly small, then one thing becomes crystal clear: you always need to be on your A game.

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Useful Twitter Account of the Week: @safetyweb

The internet can be a scary place for kids, as most parents with young ones know. That’s where the @safetyweb Twitter account comes in: it collects and shares stories about web safety aimed at parents trying to protect their children’s online reputation, their privacy, and their security.
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3D Visualization of the Living, Breathing Twitterverse [Infographic Video]

Imagine watching a story spread across Twitter in real time. How does it look? Lines zipping from one node to another? If your visualization starts on a 2 dimensional piece of paper, you aren’t thinking like the folks in the New York Times R&D Lab. They’ve gone beyond 2D and into 3D in order to fully visualize how stories spread on Twitter.
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All New Klout.com Offers Klout Customization, Improved Analytics and Perks for Influencers

While the Twitter inexperienced might flaunt their follower count, those in the know are much more likely to brag about their “influence” – and the standard for influence (as their slogan says) on Twitter is definitely Klout. And while that 43 beside your Twitter profile on Klout.com might look nice, Klout is making massive changes to its services to give you even more information about what it really means, and how you can improve it. Welcome to the new Klout.com.
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HootSuite Responds To Amazon Server Downtime With $50 Credit For All Users

Last week a partial failure on Amazon Web Services’ cloud-based infrastructure brought down a number of popular websites, including Reddit, Quora, FourSquare and HootSuite, which we documented here.

In a post on their blog entitled “Making It Right”, HootSuite, which was offline for about 15 hours before service was restored, have offered a 50 point credit (worth $50) for their social analytics tool to all affected users, an additional credit for pro subscribers, and shared one or two interesting stats.

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Twitter Adds Turkish And Russian Support, Now Available In 9 Languages

As the platform expands its reach around the world, Twitter is responding with a big global push, opening offices in London, appointing a country manager in Japan, and now, reports the official blog, adding new language options.

Joining Italian, Spanish, Korean, French, German, Japanese, and of course English, Twitter is now available in Turkish and Russian.

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Thanks To @NASA, 150 Twitter Fans Get To See Final Space Shuttle Launch In Person This Friday

This Friday, April 29, the space shuttle Endeavour blasts off for the last time, in its 25th and final mission.

Endeavour was the fifth and final space shuttle to be built, and the launch on Friday will be the penultimate space shuttle flight. Space shuttle Atlantis, due to take off on June 28, 2011, will be the final mission before the space shuttle program is officially retired after 30 years of service.

And thanks to a special giveaway on Twitter by @NASA, 150 lucky Twitter fans have bagged a once-in-a-lifetime prize.

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3 Ways China’s Weibo Could Actually Compete with Twitter

Within China, Twitter is basically non-existent: people use Weibo, instead, a similar service previously available only in Chinese. On Monday, the Chinese company released an English translation of its iPhone app that has many wondering if it is planning to compete directly with Twitter in the future. Here is my take on what Weibo needs to do if it wants to stand a chance against the entrenched Twitter.
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