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Archives: July 2011

Twitter Launches New Ad Product: Promoted Tweets In Everyone’s Timeline

Twitter has just expanded its advertising solution in a big way. Now, rather than delivering ads only in connection to Promoted Trends and search results, Twitter will display ads in more users’ timelines by showing Promoted Tweets made by the specific brands they already follow.

Called Promoted Tweets to Followers, this new service will significantly increase the number of ads available to brands, and the number of ads Twitter users will see.
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Celebrity DJ’s Twitter Block Party Invite Leads To Chaos, Riots Outside Mann’s Chinese Theatre

An invitation to attend a block party from a popular DJ on Twitter ended with an out-of-control crowd of over 2,000 people swarming on Hollywood Boulevard, where they clashed with riot police before the street was closed.

Bottles were thrown, cars were vandelised and hundreds of people refused to leave the area after they were unable to attend an exclusive screening at the famous Grauman’s Chinese Theatre (previously known as Mann’s).

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Social Media Yearbook: Class Of 2011 [INFOGRAPHIC]

How does the world of social networking compare to high school?

Loosely, you might think, but this fun infographic looks at Twitter, Facebook, LinkedIn, Foursquare, MySpace and others, plus the ‘hot new girl’ in school that is Google+, and lets us know what the class of 2011 would look like if it was made up entirely of social media platforms.

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Official White House Account ‘Rickrolls’ Twitter During US Debt Crisis Debate

Rickrolling, the popular bait-and-switch internet meme where users are tricked into clicking on hyperlinks that promise to lead to the topic at hand, but instead take the victim to a music video for Rick Astley’s 1987 hit Never Gonna Give You Up, has typically been practiced by the more jovial members of the internet community.

Sure, Astley himself performed a live version of a Rickroll at the 2008 Macy’s Thanksgiving Day Parade, but that was still very much in keeping with the spirit of the event.

So when the official Whitehouse Twitter account performs a Rickroll of its own, just how seriously are we meant to take it?

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Twitter Security 101: 5 Official Tips For Keeping Your Profile Safe

Your security on Twitter is important, and while Twitter and their Trust & Safety team (led by the very capable Del Harvey) work their little cotton socks off to keep the platform as secure as possible, the onus is on you, the user, to take responsibility to ensure you’re not making yourself more susceptible to exploitation.

Over on the official Twitter blog, there’s a new entry that attempts to answer a question that they probably receive hundreds, maybe thousands of times a day. Namely:

“How do I keep my Twitter account safe and private?”

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5 Surefire Ways to Manage your Tweets and Banish Twitter Overload

If you’re beyond the “Wow, I have three whole followers” stage and are now trying to keep up with an eternally-refreshing timeline full of thousands of updates a minute on Twitter, you might start feeling like you’re the Fail Whale – constantly facing the threat of Twitter overload. However, there are plenty of ways you can filter tweets and sift out the ones that are more clutter than content, so you can free yourself from being chained to an irrelevant timeline.
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Facebook vs Twitter – How Smart Marketers Use Both Differently

The following is an excerpt. The complete article, available in our Facebook Marketing Bible, includes more key differences between Twitter and Facebook, Twitter mistakes to avoid, and how to optimize your marketing strategy for the two platforms.

Facebook is not Twitter, and Twitter is not Facebook.

For veteran users of both platforms, this statement is well understood. But for marketers and brands new to either network, or for those with an extensive level of experience in one but not the other, the differences are not immediately apparent.

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140 Characters On Chinese Twitter Is More Like 500 Characters On Twitter.com

There’s been some talk that China’s answer to Twitter, Weibo, will be coming to the US in a matter of months. Weibo and Twitter both offer 140 characters as their maximum, but, interestingly, 140 characters in Chinese is not the same as 140 characters in the Roman alphabet that English and many other speakers use. In fact, you can fit in almost five times as much meaning on Weibo as you can on Twitter.
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NFL Lockout Ends For Real: Why Tweeters Should Care

The NFL lockout has finally come to a close after five months of only shaky guesses about our professional football league’s future — thankfully, the new 10-year labor contract will let the season to unfold as normal starting tomorrow. Why should fans of Twitter be just as appreciative as fans of the NFL?
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Why Buying Followers And Retweets Doesn’t Work

You may have seen the offers in your DM box or your timeline: “Buy 10,000 Twitter followers now!” and “We’ll get you 200 retweets instantly!” Offers like these pop up in the Twitterverse from time to time, and if you have a nose for it, you’ll likely notice that they’re in the too-good-to-be-true category of things.

Buying followers or retweets doesn’t work on Twitter, plain and simple. You won’t find “instant success” through black-hat methods like this – you’re actually more likely to damage your Twitter reputation and destroy a perfectly good account.
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