Browse AllTwitter November 2011 archives - AllTwitter

Twitter Teams Up With Japan’s Mixi To Fight Off Facebook

Lauren Dugan — Wed, 30 Nov 2011 16:55:59 +0000

Twitter is digging its heels in against an encroaching Facebook in one of its biggest market, Japan. At a joint press conference in Tokyo on Wednesday, Twitter and Japan’s largest social network, mixi, announced a strategic partnership.
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New Twitter Stats: 500 New Employees, 2400 Advertisers And A 3-5% Conversion Rate

Lauren Dugan — Wed, 30 Nov 2011 14:45:05 +0000

Twitter’s Chief Revenue Officer Adam Bain spoke at Business Insider’s Ignition conference on Wednesday in New York, and gave the audience some insight into the current state of the business side of Twitter.
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35% More Webmasters Use Twitter Than Facebook On Contact Forms

Lauren Dugan — Wed, 30 Nov 2011 12:10:10 +0000

Facebook might be the bigger network, but several industries are betting on Twitter. According to Outreachr, 35 percent more websites in the travel, finance and motoring industries include Twitter on their contact pages than Facebook.
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8 Million Americans Found Their Current Job On Twitter [INFOGRAPHIC]

Shea Bennett — Wed, 30 Nov 2011 10:00:41 +0000

A heady 8 million Americans say that they used Twitter to find their current job.

That number is impressive enough, but it pales in comparison to LinkedIn, where 10.2 million Americans say that they found work, and especially Facebook, which accounted for a staggering 18.4 million of successful hires.

In fact, according to this data, an eyebrow-raising 36,600,000 Americans used social media to find work, representing about 16 percent of the adult population.

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5 Companies That Are Rocking Social Media [INFOGRAPHIC]

Shea Bennett — Wed, 30 Nov 2011 08:00:24 +0000

The benefits of using platforms such as Twitter and Facebook in marketing campaigns for businesses of all sizes are well established, but putting that into practice takes knowledge and experience, as well as effort, dedication, and, most importantly, time.

Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.

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The World Of Social Media [VIDEOGRAPHIC]

Shea Bennett — Wed, 30 Nov 2011 06:00:06 +0000

Sometimes it seems that every time you look social media has set another benchmark.

For example, while you may know that Facebook has passed Google as the most-visited website on the internet, were you aware that there are now more Facebook users than motor vehicles?

Did you know that Twitter’s tweets per second record (TPS) is 8,900 tweets, set when Beyonce Knowles made her pregnancy announcement at this year’s MTV Video Music Awards?

And had you heard that last year YouTube registered 700 billion video playbacks?

This and more can be found in this videographic from the appropriately-named Video Infographs.

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Twitter Drove A Paltry 2% Of Cyber Monday And Black Friday Traffic

Lauren Dugan — Tue, 29 Nov 2011 17:00:32 +0000

For those of us that foresee Twitter becoming an increasingly important tool for brands and marketers, these numbers don’t feel right: Twitter only drove 2 percent of traffic on Cyber Monday and Black Friday.
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The Black Friday Battle On Twitter: Kohls Vs. Macy’s Vs. Walmart Vs. Target [STATS]

Lauren Dugan — Tue, 29 Nov 2011 14:45:49 +0000

A record-breaking Black Friday has come and gone, and shoppers can now rest easy with their discounted purchases in hand. But just how did all of those Black Friday commercials influence shoppers?

Visible Technologies explored the consumer response on Twitter to the barrage of Black Friday advertising last week, and discovered that not all jingles are created equal – especially when one is modeled after a certain Ms. Black’s song extolling the virtues of Friday, Friday…
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Is It Crazy For Parents To Choose A Unique Baby Name Just For The Twitter Handle?

Lauren Dugan — Tue, 29 Nov 2011 12:30:42 +0000

When it comes to Twitter handles, @JohnSmith and @JaneSmith are obviously taken. So if you’re a brand new parent-to-be and you’re stuck with the common surname “Smith”, you’ve got to get pretty creative with your baby’s first name if you want him or her to grow up with a unique social footprint. But is that really something you should be thinking about between Lamaze classes?
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Twitter Acquires Whisper Systems To Bolster Security

Lauren Dugan — Tue, 29 Nov 2011 10:15:29 +0000

Twitter has acquired Whisper Systems, a company that builds enterprise-level security software on Android.

The acquisition will likely be used to improve Twitter’s own security, and assuage worries that the network is vulnerable to hackers and other nefarious types.
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Why Scarlett Johansson Doesn’t Use (Or Get) Twitter

Shea Bennett — Tue, 29 Nov 2011 06:00:08 +0000

One of the bigger catalysts behind the huge boom in social media growth over the past few years has been the way that celebrities from all around the world (in a myriad of shapes and sizes) have embraced these platforms, using them as a way to keep fans informed of their current projects and news.

Rewind back just a couple of years and Twitter was dominated by people like Stephen Fry and Wil Wheaton, who boasted a heady 208,750 and 109,406 followers respectively in February 2009. These guys were famous, sure, but it was very much in a nerdy, geek crowd kind of way (they’d be the first to admit that they’re geeks themselves). As Twitter started to penetrate the mainstream media and public consciousness, more famous (and less geeky) names from movies, TV and music began to sign up, and now the biggest superstars on the planet can be found avidly tweeting away.

But not every celebrity has expressed an interest. Often it’s for legitimate reasons. But other times, and certainly in Scarlett Johansson’s case, it’s simply good, old-fashioned naivety.

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3 Tips for Writing a Killer Twitter Bio To Get Targeted Followers

Lauren Dugan — Mon, 28 Nov 2011 17:00:26 +0000

Some people seem to think that the more followers they have on Twitter, the more successful they are online. However, the number of followers you have doesn’t usually matter as much as the quality of followers you have, especially if you use Twitter for business.

Here are three tips you can use to revamp your Twitter bio – that tiny 160-character blurb that can be the difference between followers who ignore you and those who click every link you send their way.
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What Not To Do On Twitter: Durex Tweets Hugely Offensive Joke, Blames Local PR Agency

Lauren Dugan — Mon, 28 Nov 2011 14:35:44 +0000

There are so many lessons in what to do – and in this case, what not to do – in social media that case studies can begin to blend into one another. But this particular Twitter fumble from Durex stands out as one so supremely tone deaf, offensive and insensitive that it just has to be pointed out.
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Official Obama Twitter Account Embraces Black Friday, Tweets About Campaign T-Shirts And 10%-Off Coupons

Lauren Dugan — Mon, 28 Nov 2011 12:25:08 +0000

It appears the feverish need to sell, sell, sell on Black Friday has reached even the President of the United States: Barack Obama’s official Twitter account took to hawking official election 2012 wares on the biggest shopping day of the year.
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How The Top 15 Construction Companies In The UK Use Twitter [INFOGRAPHIC]

Lauren Dugan — Mon, 28 Nov 2011 10:10:42 +0000

It can’t be easy being a construction company trying to harness social media. They don’t have a simple or accessible product to sell. Instead, they’ve got to find a way to be social with a service that is pretty intangible.

Pauley Creative took a look at how the top 15 construction companies in the UK are using Twitter and other social media to get their message across, with some mixed findings.
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