Browse AllTwitter January 2012 archives - AllTwitter

Inside Social Apps 2012 Starts Next Week

Lauren Dugan — Tue, 31 Jan 2012 16:50:42 +0000

Inside Social Apps 2012 starts next week in San Francisco. The event, held on February 8-9, will bring together the industry’s leading developers for two days of panels, discussions, and networking around the social and mobile app ecosystem.

How do developers in the industry view today’s top challenges in social and mobile apps and games? Which platforms will see the most growth in 2012, and what are the key opportunities ahead? Our event agenda looks at the industry’s biggest questions from the perspectives of those who are shaping it every day. Inside Social Apps features over 40 speakers including:

• Carl Sjogreen, Director of Product Management, Facebook
• Cory Ondrejka, Director of Engineering, Facebook
• Russ Heddleston, Product Manager, Facebook
• David Glazer, Engineering Director, Google+
• Clara Shih, Founder and CEO, Hearsay Labs
• Barry Cottle, Executive Vice President, EA Interactive

View the full program and speaker lineup here.

Early registration pricing is only $549 and ends tomorrow, February 1 (on-site price is $799). Previous Inside Social Apps conferences have sold out in advance, so register today!

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Social Media Then And Now: The 2008 And 2012 Presidential Elections [INFOGRAPHIC]

Lauren Dugan — Tue, 31 Jan 2012 14:45:42 +0000

The 2008 presidential election was a big deal for Facebook, Twitter, Youtube and the like. Candidates flocked to social media to attract voters, and news outlets reported Twitter followers like they were poll results.

If that sounds familiar, fast-forward to 2012. This year’s presidential election will be even bigger and better on the social plane than four years ago – and the fine folks at MGD Advertising put together a comparison of how social media was used in the election four years ago and how it’s grown today.
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China Is Second Country To Applaud Twitter’s New Stance On Censorship

Lauren Dugan — Tue, 31 Jan 2012 12:30:40 +0000

Twitter announced last week that it would start withholding tweets on a country-by-country basis, at the request of specific governments. And although the company has yet to act on this new policy, two governments have already come out in favor of it. And neither of these governments are known for their freedom of speech.
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Celebs Are Paid $2,500 – $8,000 Per Sponsored Tweet

Lauren Dugan — Tue, 31 Jan 2012 10:15:04 +0000

If you think their lifestyle is too decadent, look away now: celebrities can earn thousands of dollars for just typing (or, more likely, getting an assistant to type) 140 characters.
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The Social Media Sharing Habits Of Men And Women [INFOGRAPHIC]

Shea Bennett — Tue, 31 Jan 2012 08:00:48 +0000

Who do you think shares more about themselves on their favourite social media sites: men or women?

uSamp surveyed 600 men and women about how they share personal information socially online, including education, income, occupation, race, religion, political affiliations and shopping preferences, and, perhaps unsurprisingly, discovered a clear gender gap between the sexes.

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Twitter Ad Revenue Tipped To Reach $540 Million By 2014 [REPORT]

Shea Bennett — Tue, 31 Jan 2012 06:00:32 +0000

Twitter will see $226 million in ad revenues in 2012, showing growth of 83 percent on last year’s total of $139.5 million, predicts market analytics firm eMarketer.

Over the next three years, eMarketer expects Twitter’s growth in ad revenue to remain solid, but slowly taper off, with the social networking platform targeting $399.5 million in revenue next year and $540 million in 2014.

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Two Young Brits Barred From US For Tweeting Jokes

Lauren Dugan — Mon, 30 Jan 2012 17:00:28 +0000

Twitter and Facebook present unique challenges and opportunities for law enforcement. They can provide insight into illicit communication between terrorists… or they can give Homeland Security a reason to flip out over a joke.
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Senior Lobbyist Faces Internal Investigation After String Of Inappropriate Tweets

Lauren Dugan — Mon, 30 Jan 2012 14:45:49 +0000

Maybe I shouldn’t be surprised at these kinds of stories anymore, but for some reason they still get to me: Yet another high profile person has been burned by things they themselves put out there for the world to see on Twitter.
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25% Of People Have Tweeted Something They Regret [STATS]

Lauren Dugan — Mon, 30 Jan 2012 12:30:18 +0000

Even though the internet is becoming less and less anonymous, people are still treating it like a free-for-all without rules or repercussions. At least according to a recent poll conducted to see just how responsible people are on Twitter and Facebook.
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Thailand Is First Government To Welcome Twitter’s New Censorship Policy

Lauren Dugan — Mon, 30 Jan 2012 10:15:07 +0000

Thailand applauded Twitter’s new stance on censorship, which will give governments the right to ask the network to remove certain tweets.
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How Are Brands Responding To Negative Social Media? [INFOGRAPHIC]

Shea Bennett — Mon, 30 Jan 2012 08:00:23 +0000

Did you know that the average consumer mentions specific brands over 90 times per week during conversations with friends, family and co-workers?

Sounds fantastic for marketers. But here’s the problem: not all of these messages are positive, and anyone with even an ounce of experience in brand support knows that interactions with unhappy customers take up the vast majority of your time. Moreover, dissatisfied consumers are typically more vocal, taking to platforms like Twitter and Facebook to complain, which quickly attracts the attention of other customers (and trolls).

Companies that aren’t quick to respond to these messages can find themselves overwhelmed with negative mentions, rapidly losing control of the situation… and their reputation.

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Want To Work At Twitter? Watch Their Hilarious New Recruitment Film [VIDEO]

Shea Bennett — Mon, 30 Jan 2012 06:00:43 +0000

Back in May 2009, Twitter employed just 69 people. Fast-forward to the present and the microblogging company now has more than 700 names on its staff roster, and isn’t showing any signs of slowing down the hiring process.

Check out Twitter’s jobs page, and you’ll see dozens of openings. The bird is, essentially, always hiring. In fact, they’re so keen to recruit new people, that they’ve made a short video to show just how great it is to work at Twitter… with hilarious results.

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This Week On Twitter: Amazing Social Media Stats, McDonald’s #McFail & Getting More Twitter Clicks

Shea Bennett — Sun, 29 Jan 2012 09:30:17 +0000

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at some amazing statistics from social media and the internet in 2011, a social media cheat sheet, how McDonald’s keeps getting it wrong on Twitter, how to get more clicks on your Twitter links and the importance of a fan base in social media.

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Your Twitter Weekend Homework: Update Your Bio

Lauren Dugan — Fri, 27 Jan 2012 17:00:15 +0000

How long has it been since you changed your Twitter bio to reflect a new job, new interests, or new reasons for being on Twitter? In fact, how long has it been since you’ve even read your Twitter bio? This weekend, instead of clicking through old photos on Facebook, why don’t you inject a little fun productivity into your Saturday afternoon and update your Twitter bio?
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Be Prepared To Pony Up $25,000 If You Want A Slick Brand Page For Your Business On Twitter

Lauren Dugan — Fri, 27 Jan 2012 14:45:43 +0000

One way to get your company noticed on Twitter is to convert your regular profile page to a brand page, a feature the company launched in December. And while rumors have it they’re opening up brand pages to more than just their 21 test partners soon, they’re not going to be cheap.
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