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Archives: January 2012

How Are Brands Responding To Negative Social Media? [INFOGRAPHIC]

Did you know that the average consumer mentions specific brands over 90 times per week during conversations with friends, family and co-workers?

Sounds fantastic for marketers. But here’s the problem: not all of these messages are positive, and anyone with even an ounce of experience in brand support knows that interactions with unhappy customers take up the vast majority of your time. Moreover, dissatisfied consumers are typically more vocal, taking to platforms like Twitter and Facebook to complain, which quickly attracts the attention of other customers (and trolls).

Companies that aren’t quick to respond to these messages can find themselves overwhelmed with negative mentions, rapidly losing control of the situation… and their reputation.

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Want To Work At Twitter? Watch Their Hilarious New Recruitment Film [VIDEO]

Back in May 2009, Twitter employed just 69 people. Fast-forward to the present and the microblogging company now has more than 700 names on its staff roster, and isn’t showing any signs of slowing down the hiring process.

Check out Twitter’s jobs page, and you’ll see dozens of openings. The bird is, essentially, always hiring. In fact, they’re so keen to recruit new people, that they’ve made a short video to show just how great it is to work at Twitter… with hilarious results.

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This Week On Twitter: Amazing Social Media Stats, McDonald’s #McFail & Getting More Twitter Clicks

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at some amazing statistics from social media and the internet in 2011, a social media cheat sheet, how McDonald’s keeps getting it wrong on Twitter, how to get more clicks on your Twitter links and the importance of a fan base in social media.

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Your Twitter Weekend Homework: Update Your Bio

How long has it been since you changed your Twitter bio to reflect a new job, new interests, or new reasons for being on Twitter? In fact, how long has it been since you’ve even read your Twitter bio? This weekend, instead of clicking through old photos on Facebook, why don’t you inject a little fun productivity into your Saturday afternoon and update your Twitter bio?
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Be Prepared To Pony Up $25,000 If You Want A Slick Brand Page For Your Business On Twitter

One way to get your company noticed on Twitter is to convert your regular profile page to a brand page, a feature the company launched in December. And while rumors have it they’re opening up brand pages to more than just their 21 test partners soon, they’re not going to be cheap.
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This Week on the Job Board: Industrial Color, Plumbee, Game Show Network

This week, Industrial Color is looking for a video editor, while Plumbee is on the hunt for a head of mobile. The Game Show Network is in need of a senior QA engineer of mobile games, and Mobile Deluxe is seeking an art director. Get the scoop on these openings and more below, and find additional just-posted gigs on

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

In The EU, Twitter Users Will Soon Have The “Right To Be Forgotten”

New privacy legislation proposed in the European Union will require Twitter, Facebook, Google and other mega internet companies to delete all user data if that user wishes it deleted – or else face hefty fines.
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Where They Burn Tweets, They Will Ultimately Burn People

In January 2011, Twitter wrote a fairly inspiring blog post entitled The Tweets Must Flow.

In the entry, crafted by Twitter co-founder (and then creative director) Biz Stone and general counsel Alex Macgillivray, wrote about the importance of preserving “the open exchange of information”, and that “almost every country in the world agrees that freedom of expression is a human right”.

Now, in a new update to this policy, Twitter appears to have done a one-eighty on its stance towards freedom of expression, as the platform now has the facility to withhold tweets from users in an entire, specified country – while keeping that content available to the rest of the world.

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How Does Africa Tweet? [INFOGRAPHIC]

It’s very easy to think that the joys of Twitter are limited to the USA, UK and Western Europe, but the microblogging platform is making inroads in almost every country all around the world.

Take Africa, for example. How well has Twitter been adopted there? A new study has taken a closer look at tweeting across the world’s second-largest continent, and discovered that it’s a lot bigger than you probably thought.

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Can Analyzing Tweets Help Us Create Better Transit Routes? [INFOGRAPHIC]

We’re all used to seeing the nice, straight lines of transit maps, showing us where the buses and subways travel and when they stop. But how do people actually use these transit vehicles?

An intrepid graphic designer decided to answer this question by plotting tens of thousands of tweets around cities like New York, San Francisco and Chicago, and discovered that not all cities are actually providing transit where people are traveling.
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