Browse AllTwitter April 2012 archives - AllTwitter

The Kenneth Cole Label Is Creating Another PR Nightmare For Itself On Twitter

Mary C. Long — Mon, 30 Apr 2012 19:30:11 +0000

Remember the Kenneth Cole PR fiasco when he tweeted about the uprising in Cairo last year, using the trending hashtag to promote his spring line? Well, Kenneth Cole label is at it again! At least this time the offending posts aren’t personally from KC . . . but will they hurt his company any less?
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Twitter’s Next Developer Teatime In Paris

Mary C. Long — Mon, 30 Apr 2012 17:45:16 +0000

Twitter has been hosting a series of events for Twitter developers and calling them “teatimes.” The next teatime is scheduled to take place on June 16 in Paris. Oo la la.
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Storify Integrates With Tweetbot And Helps You Share Twitter Conversations

Mary C. Long — Mon, 30 Apr 2012 15:15:31 +0000

If you haven’t used it, Storify is a place where you can combine elements from your various social networks to pull together stories about a topic. And now you can share conversations you have on Twitter to Storify, enhancing the experience even more!
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Pepsi Brings Live Concerts To Their Twitter Followers

Lauren Dugan — Mon, 30 Apr 2012 12:00:36 +0000

Pepsi is teaming up with Twitter to bring live concerts from some of today’s hottest artists to its followers, in an effort to knock its rival Coca-cola from the top spot as king of the cola world.
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How Does Social Media Affect Website Search Rankings? [INFOGRAPHIC]

Lauren Dugan — Mon, 30 Apr 2012 10:00:02 +0000

If you run a website, you know how important search engine rankings can be. Getting your site on the first page of Google can bring in advertising dollars, an influx of new customers, or widespread awareness of your cause.

However, there is much more to ranking high on Google than just optimizing your website for certain keywords. Social media can help (or hurt!) your placement – and the folks at TastyPlacement have done a little testing to see how much Google+, Facebook and Twitter really do affect search results.
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The Marketer’s Guide To Social Media [INFOGRAPHIC]

Shea Bennett — Mon, 30 Apr 2012 08:00:30 +0000

For the third consecutive year, CMO.com have released their CMO’s (Chief Marketing Officer’s) Guide To The Social Landscape.

Five new members have made the roster this year, including Pinterest and Google+.

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Pinterest Outperforms Twitter, Facebook For Purchase Power [INFOGRAPHIC]

Shea Bennett — Mon, 30 Apr 2012 06:00:43 +0000

Is Pinterest here to stay?

Perhaps. Certainly, the evidence is mounting that the pinboarding network of choice is making a big dent in the social space. Studies have shown that users spend more time on Pinterest than on Twitter, LinkedIn and Google+ combined, and new data reveals that the (ahem) interest in Pinterest is now so strong that the platform is outperforming both Twitter and Facebook for click-through revenue.

Is it time to start buying into all that hype?

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This Week On Twitter: The 2012 Social Olympic Games, Twitter vs Blogging And Social Media ROI

Shea Bennett — Sun, 29 Apr 2012 10:00:37 +0000

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes how this summer’s Olympics is the first social games, the decline of corporate blogging in the age of Twitter and Facebook, news that just 10 percent of brands monitor their social ROI, how to delete your Twitter profile and why people still prefer TV to social media.

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View Twitter Stream In Star Wars ‘Opening Crawl’ Style

Mary C. Long — Fri, 27 Apr 2012 19:15:04 +0000

Did you ever feel the urge to view your Twitter stream in a way that mimicked the opening crawl from Star Wars? You know the stuff that scrolls up the screen after, “A long time ago in a galaxy far, far away?”

Well, now you can.
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Are You A Klouchebag? New Site Meaures How Much Of An Asshat You Are On Twitter

Mary C. Long — Fri, 27 Apr 2012 16:00:47 +0000

Fans of Klout, prepare to be mortified. There’s a new site making the rounds on Twitter today and it’s poking fun at Klout – in a big way. It’s called Klouchebag and it’s pretty funny. Even loyal Klout participants will get a chuckle, because no matter how important Klout says you are, it’s always good to be able to laugh at yourself . . . right?
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Twitter’s Hack Week Results In Another Hilarious Video

Mary C. Long — Fri, 27 Apr 2012 14:00:42 +0000

As we’ve mentioned before, Twitter hosts a quarterly Hack Week where employees take time away from their regular work to collaborate and come up with new ideas. Twitter encourages its employees to try new things around the company and work on projects they’re passionate about. Very cool.

This time around, some teams focused on learning coding and the result was another pretty hilarious video.
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This Week on the mediabistro.com Job Board: Nixon Peabody, PYMNTS.com, Draftfcb

Nadine Cheung — Fri, 27 Apr 2012 12:00:31 +0000

This week, Nixon Peabody is hiring a senior communications manager, and PYMNTS.com is looking for a digital content/user experience maven. Meanwhile, Draftfcb is seeking a management director, and PopCap Games is on the hunt for a technical marketing campaign manager. Get all the details on these openings below, and find more just-posted gigs on mediabistro.com.

Senior Communications Manager Nixon Peabody (Boston, MA)
Digital Content/User Experience Maven PYMNTS.com (Boston, MA)
Management Director Draftfcb (Chicago, IL)
Technical Marketing Campaign Manager PopCap Games (Seattle, WA)
Senior Internet Marketing Manager Courier Publishing (North Chelmsford, MA)

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

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One Simple Tip For #FollowFriday Success

Lauren Dugan — Fri, 27 Apr 2012 10:00:40 +0000

Follow Friday has been a Twitter phenomenon for years. People tweet out the usernames of other Twitter users that they think are worth following, in a way to give recognition to those sending out useful, funny, cool, interesting, insightful or otherwise stand-out tweets.

However, many people are misusing the #FollowFriday and #FF hashtags, and not getting the most out of Follow Friday. Here’s the one tip you need to follow if you want to participate effectively – and it will only take about 30 seconds to implement.
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Twitter, Real Relationships And Phony Followers

Shea Bennett — Fri, 27 Apr 2012 08:00:38 +0000

Let me ask you a question. On Twitter, which of these is more important to you: getting a reply from somebody, or having them follow you back?

Most people would go with the latter, but it’s fundamentally wrong. And here’s why. Twitter is an open, public network. The reply mechanism works just as well whether I’m following you, you’re following me, or neither of us are following each other. A reciprocal follow is just a +1. Nothing more. The follow doesn’t make a lick of difference to the quality of the relationship.

Indeed, a follow, in and of itself, is essentially worthless.

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Why Twitter Is A Game Changer For Pro Sports [INFOGRAPHIC]

Shea Bennett — Fri, 27 Apr 2012 06:00:57 +0000

We’ve previously documented the impact that social media has made on the world of sport, notably in the way that it has allowed fans to engage with sporting organisations, teams and athletes, and vice versa.

The numbers are adding up: according to recent data, some 83 percent of sports fans check sports social media outposts while watching the game on television, and 63 percent will browse these channels while they’re actually in attendance.

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